Top music production company The Hit House has partnered with WD Ventito, the hard drive manufacturer's recently launched branded magazine, to create a behind-the-scenes series of short films showing the power of music to express emotion. Sally House, Executive Producer at The Hit House, made the announcement.
Launched in May 2014, and powered by WD, one of the largest technology companiesin the world, the WD Ventito website arms its visitors for success through creative inspiration, trends, tips, tricks and insights from visionaries, inventors, entrepreneurs and artists from around the world. The site can be located here:http://www.wdventito.com
As part of the digital collaboration, The Hit House is being profiled this month via a multi-part video series, entitled Once Upon a Time: One Film, Five Scores on the WD Ventito site. This web series, comprised of six, 90-second long videos along with accompanying soundtracks, explores the process of creating mood and emotion through music, as Hit House composers and musicians are seen as they develop the soundtrack for a simple short film.
The assignment for The Hit House with this web series was to convey how to tell a story, how to guide a story, and how to manipulate the emotions of the viewer. Says Sally House, Music can make you laugh. Music can make you cry. Music can make you terrified. Adds Hit House Composer Scott Miller, Music is just emotion. Every single chord rings a different way - every chord depicts a different color. The combinations just make you feel differently. Through this sound for picture, a composer can navigate people through how they should feel about things - a composer can manipulate people quite easily.
The web series, taking a twist on Groundhog Day, shows the Hit House team as they produce five different styles of music to aurally elicit five different emotions generated by the same short film - romantic, horror, comedy, melancholy and inspirational.
To view these online videos, please see: http://wdc.com/ventito/creativity/pro/video-once-upon-a-3-4-time--episode-1?utm_source=HitHouse&utm_medium=Featured&utm_campaign=HitHouse
http://wdc.com/ventito/creativity/pro/video-once-upon-a-3-4-time--episode-2?utm_source=HitHouse&utm_medium=Featured&utm_campaign=HitHouse
http://wdc.com/ventito/creativity/pro/video-once-upon-a-3-4-time--episode-3?utm_source=HitHouse&utm_medium=Featured&utm_campaign=HitHouse
http://wdc.com/ventito/creativity/pro/video-once-upon-a-3-4-time--episode-4?utm_source=HitHouse&utm_medium=Featured&utm_campaign=HitHouse
http://wdc.com/ventito/creativity/pro/video-once-upon-a-3-4-time-episode-5
http://wdc.com/ventito/creativity/pro/video-once-upon-a-3-4-time-episode-6
In addition, Sally House was interviewed for a series of articles appearing on the WD Ventito website during December. These articles offer readers her advice, insight and inspiration, meant to be shared with the creative community at large.
These articles are entitled:
** 10 Things Every Creative Brief Needs :
http://wdc.com/ventito/creativity/guide/10-things-every-creative-brief-needs?utm_source=HitHouse&utm_medium=Featured&utm_campaign=HitHouse
** The 5 Hard Truths Every Musician Needs to Hear :
http://wdc.com/ventito/creativity/guide/5-hard-truths-every-musician-needs-to-hear?utm_source=HitHouse&utm_medium=Featured&utm_campaign=HitHouse
** How to Build a Company with No Offices :
https://wdc.com/ventito/business/guide/how-to-build-a-company-with-no-offices
** How to Put a Price Tag on Your Talent?
http://wdc.com/ventito/creativity/guide/how-to-put-a-price-tag-on-your-talent?utm_source=HitHouse&utm_medium=Featured&utm_campaign=HitHouse
A final article, entitled How to Talk to Composers, will appear online on Dec. 22nd.
Japhy Grant, Content Manager for WD Ventito, said, We're all about providing insider access to business professionals, giving our readers insight into the creative process from various points of view. We selected The Hit House to be profiled on our site because they do such an amazing job of creating stunning musical work incredibly quickly and efficiently. Their company represents both a creative business and a family business, and they're specialists in knowing how to tell compelling stories through sound and music. The Hit House is the perfect example of a company that is able to illustrate how creativity and technique can be melded perfectly, and work in unison, to create from scratch an entirely new piece of content designed to move people's emotions in various ways.
About The Hit House:
The Hit House is a premier custom music and sound design company in Los Angeles. Their recent work has been used in national and global television campaigns for clients such as Netflix, Google, Playstation, Lexus, Jell-O, Porsche, and The Ritz Carlton; in motion picture campaigns for the upcoming films Terminator Genisys and Pan; and for the recent films Godzilla, Big Hero 6, Book of Life, Frozen, Thor: The Dark World, and Iron Man 3, among others. Hear more at www.thehithouse.com
And please visit the company's social media sites:
https://www.facebook.com/thehithousemusic
https://twitter.com/HitHouseMusic
https://www.youtube.com/user/TheHitHouseMusic
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
Top music production company The Hit House has partnered with WD Ventito, the hard drive manufacturer's recently launched branded magazine, to create a behind-the-scenes series of short films showing the power of music to express emotion. Sally House, Executive Producer at The Hit House, made the announcement.
