Avid Debuts Reimagined Production and Post Workflow Solutions for Video and Audio Content Creators at IBC2019

11/09/2019

All-new Media Composer, more powerful MediaCentral and seamless NEXIS cloud storage among innovations premiering for European TV and film professionals

IBC Show Highlights

For video creatives, Media Composer 2019 lets media makers go from first cut to final delivery without leaving the application

For enterprises, the next generation of MediaCentral enables teams to get their content out faster and maximize its value

For the audio community, the new Avid S4 and Avid S1 control surfaces provide integrated, powerful yet affordable sound mixing solutions that are ideal for smaller facilities and project studios

At IBC2019, Avid (NASDAQ: AVID), turns the spotlight on to its latest software and solutions innovations for Europe's media enterprises, teams and individuals to enable them to better create, collaborate and meet the challenges of today's media creation and distribution. Visitors to Avid's stand (7.B55) will experience the completely reimagined Media Composer , the next generation of MediaCentral , the all-new Avid S4 and Avid S1 audio control surfaces, the Avid NEXIS | Cloudspaces SaaS storage offering, the latest FastServe video servers, and more. IBC2019 will be held September 13-17 at the RAI Amsterdam.

Today's content creators must contend with new formats, higher resolutions, ever-tightening budgets, and broader distribution realities, so media creation and distribution tools must work harder than ever, said Jeff Rosica, CEO and President at Avid. We're continually evolving our solutions to exceed customer expectations, engineering for greater efficiencies, delivering across more platforms, and providing more control of the creative process. At IBC, we look forward to demonstrating how, with Avid, our customers can deliver more content and create at the speed of inspiration.

Media Composer 2019

IBC marks the European debut of Media Composer 2019, Avid's flagship video editing system reimagined for today's and tomorrow's generation of media makers. Aspiring and professional editors, freelancers, and journalists can work more creatively through a new user experience, next-generation Avid media engine with distributed processing, finishing and delivering capabilities and support for 8K, 16K and HDR, and a customizable role-based user interface for large teams. With Media Composer 2019, an editor can go from first cut to delivery without ever leaving the application.

At IBC, Avid will preview a host of forthcoming Media Composer features and updates, including:

New controls for Media Composer | Enterprise administrators to configure Media Composer's UI and secure media with lock down capabilities based on a user's role

Bulk Edit, which will allow users to speed up applying text in a bin column to multiple clips at a time

An improved interoperability workflow for exchanging sequences between Media Composer and Adobe Premiere Pro

MediaCentral | Editorial Management

Avid will showcase MediaCentral | Editorial Management, which boasts an enriched media management toolset that includes browser-based editing, storyboarding, phonetic media search, and project management capabilities. Through a powerful yet simple workflow, completely integrated with Media Composer and Avid NEXIS storage, content creators can accelerate the entire post-production workflow, quickly browsing, searching, logging, and organizing multicamera footage from anywhere.

MediaCentral

MediaCentral takes a leap forward with MediaCentral 2019, the industry's most comprehensive, next-generation media workflow platform for TV news, sports and enterprise media management operations. MediaCentral has been redesigned to enable customers from teams of two to an organization of thousands to have easy access to information, media assets and apps, so they can turn around their content faster than before. At IBC2019, Avid will unveil MediaCentral l Publisher, a new SaaS offering powered by Wildmoka, that allows media producers to create content, add graphics and branding, and publish news and sports videos quickly to multiple social media and digital end points to boost viewership and drive revenue.

FastServe

Avid unveils enhancements to its FastServe video server platform at IBC for fast-turnaround and highly efficient end-to-end news, sports, and live production workflows. Available in three, smaller-footprint configurations, FastServe | Ingest, Live Edit, and Playout are tightly integrated with Avid NEXIS and MediaCentral, and accelerate ingest, editing, and playout workflows while supporting higher channel counts and a lower overall cost per channel.

Avid NEXIS | Cloudspaces

IBC marks the European debut of Avid NEXIS | Cloudspaces , which takes the stress out of media management by seamlessly extending Avid NEXIS storage to the cloud for easily parking projects and backing up Avid NEXIS workspaces. Using the same Avid NEXIS Management Console, users can easily activate Avid NEXIS l Cloudspaces, which auto-provisions cloud storage leveraging the power of Microsoft Azure, freeing up local space for uninterrupted production, and offering news, sports, and post-production teams an easy way to safely store and park media in the cloud.

Pro Tools 2019

Also making its European debut at IBC is Pro Tools 2019, which boosts power and performance for every user from professional music creators and aspiring artists to top-echelon audio post professionals and engineers enabling them to work faster and more creatively on the most complex projects. For users working in high track-count environments, such as audio post production, Pro Tools | Ultimate delivers 50 percent more voices/audio tracks than previous versions. In addition to this base voice limit increase to 384, Pro Tools | Ultimate software and HD Native customers can further increase the number of availa

LINK:	https://www.avid.com/press-room/2019/09/avid-debuts-reimagined-product...
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