In the first ever, daylong MEDIAthon to benefit local non-profit Inter-Faith Food Shuttle, WRAL-TV and Radio One Raleigh raised more than $112,000 and launched a powerful community conversation about North Carolina's hunger crisis.
A Week of Special Programming
HungerFreeNC included airing nationally acclaimed documentary A Place At The Table commercial free into prime time. WRAL documentary produced a half hour program Hungry For Answers, spotlighting the invisible hunger problem in North Carolina and some innovative solutions underway. That documentary also aired on Capitol Broadcasting stations WRAZ and WILM. WRAL News anchor David Crabtree focused his weekly half hour program, On the Record, on the topic of hunger with guest Inter-Faith Food Shuttle CEO and Founder Jill Staton Bullard. WRAL-TV and the three radio stations of Radio One Raleigh hosted a 13-hour fundraiser on TV, radio, web and social media. The media partners have been planning the project for almost a year.
Television ratings show the topic is one of high interest in the market. Each of the four specials was either #1 or #2 in the time period. Combined, the programs, along with the MEDIAthon, reached nearly a million Raleigh-Durham TV households.
Dominant Conversation on Social Media
#HungerFreeNC trended among the top 20 topics in Raleigh for almost a week. It trended #1 for fourteen hours during and after A Place At the Table documentary. For nearly six hours during the MEDIAthon, the topic generated four of the top five most discussed topics in the market.
Using statistics from Simply Measured, the hashtag was tweeted more than 3,200 times by nearly 1000 unique accounts. It averaged 2.6 million daily impressions, reaching more than 26 million potential impressions over the 10-day run of the campaign. The station used Tagboard to aggregate the hashtag across multiple social media networks and integrated that social element into live television coverage.
This is the type of project Capitol Broadcasting Company champions, says Steven D. Hammel, Vice President and General Manager of CBC owned WRAL-TV. We brought North Carolina's hunger crisis into the light. We educated hundreds of thousands of people in our community. We funneled dollars to an organization we believe has innovative solutions underway. It's a giant first step, but there is much more work to be done.
Radio One Raleigh's Regional Vice President and General Manager, Gary Weiss says, All of us at the Radio One Raleigh stations are exceptionally proud to have partnered with Capitol Broadcasting and Inter-Faith Food Shuttle to raise money for this worthwhile effort and heighten awareness of the critical issue of the hungry in our state. We also thank the many listeners, viewers and those in the business community for their part in helping us attain the level of financial success we achieved in this effort!
Inter-Faith Food Shuttle CEO and Co-Founder Jill Staton Bullard says, We are so excited that the conversation has started: Hunger is out of the closet! We know it takes the whole community to overcome the root causes of hunger. We are so grateful that WRAL and Radio One have put the spotlight on this issue and showcased long term solutions. But we're not done yet and we need everyone to join the movement.
Learn more here: www.wral.com/hungerfreenc
Thanks to WRAL-TV's Debbie Tullos for this capcom story, and to WRAL-TV's Shelly Leslie, WRAL-TV's Phyllis Parish and Corp's Pam Allen for these capcom photos.
Staffers and volunteers work hard at MEDIATHON to support the Inter-Faith Food Shuttle.
Staffers and volunteers work hard at MEDIATHON to support the Inter-Faith Food Shuttle.
IFFS Cindy Sink (right) works hard managing things at MEDIAthon.
WRAL-TVs Lynda Loveland accepts a donation from Food Lion during MEDIAthon.
Staffers and volunteers work hard at MEDIATHON to support the Inter-Faith Food Shuttle.
Staffers and volunteers work hard at MEDIATHON to support the Inter-Faith Food Shuttle.
WRAL-TVs Jackie Hyland (left) accepts a donation from Publix during MEDIAthon.
WRAL-TVs Phyllis Parish (l to r), David Crabtree & Shelly Leslie work hard at MEDIAthon.
WRAL-TVs Debra Morgan accepts a donation from Fifth Third Bank at MEDIAthon.
The Social Media Board during MEDIAthon.
The Social Media table behind the scenes at MEDIAthon.
Staffers and volunteers work hard at MEDIATHON to support the Inter-Faith Food Shuttle.
WRAL-TVs Stuart Todd (left) & Jay Nelson work hard behind the scenes at MEDIAthon.
Staffers and volunteers work hard at MEDIATHON to support the Inter-Faith Food Shuttle.
Staffers and volunteers work hard at MEDIATHON to support the Inter-Faith Food Shuttle.
The Inter-Faith Food Shuttle team.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
In the first ever, daylong MEDIAthon to benefit local non-profit Inter-Faith Food Shuttle, WRAL-TV and Radio One Raleigh raised more than $112,000 and launched a powerful community conversation about North Carolina's hunger crisis.
