MLB 2019 Preview: DAZN ChangeUp Looks to Deliver for MLB Fans Longing for Equivalent of NFL Redzone
28/03/2019
Thursday, March 28, 2019 - 10:34 am
Print This Story
Story Highlights
The 2019 MLB season begins a new era for the league, the MLB Network, and the OTT service DAZN as the latter will air ChangeUp, a daily MLB show at 7 p.m. (and on weekends at 10 p.m.) that will originate from MLB Network in Secaucus, NJ. Co-produced by MLB Network and DAZN, the show will feature whip-around coverage of live MLB games similar to NFL's RedZone but with a difference: co-hosts will call the action with a focus on lively commentary from talent, game recaps, and highlights.
Adnan Virk, one of the hosts of ChangeUp on DAZN, says he is excited to work with the team at DAZN and MLB Network.
Adnan Virk, one of the hosts from 7-10:30 p.m. on weekdays (alongside Scott Rogowsky), says that he sees an incredible opportunity for all involved, especially as they are all in on the ground floor.
I think ChangeUp is going to change people's minds when it comes to great sports television and if you're a baseball fan it will be a must have, he says. And as a life-long baseball fan I dreamed of one day being part of the league and working for it and that is why I am so indebted to them.
With seamless whip arounds to the hottest plays and action going on Virk and the rest of the talent team will have plenty of topics and action to zero in on. When Virk and Rogowsky sign off at 10:30 p.m. reporter Lauren Gardner and NHL Network host Tony Luftman will take over from 10:30 p.m.-1 a.m. The weekend show will be hosted by Jake Mintz and Jordan Shusterman who cut their teeth on Cespedes Family BBQ which originally was on Twitter (they also provide content for MLB's Cut4) and ESPN International broadcaster Alfredo Freddy Lomeli will also play a role in the program. ChangeUp will also feature appearances from MLB Network analysts, including Eric Byrnes, Cliff Floyd, Carlos Pena, Harold Reynolds and Hall of Famer John Smoltz.
Overseeing those efforts is ChangeUp Executive Producer Logan Swaim who previously was show runner for Good Morning Football on the NFL Network. He will oversee a team of about 20 for each show, including six editors who will churn out recap highlights.
The live game-to-game traffic and analysis is all happening on the fly via the coordinating producer, line producers, and talent, he says.
Swaim says his production philosophy is simple: check your ego and title at the door.
Every single fact of a production is imperative to that production, from a research packet to the casting of talent to the studio lighting and beyond, he says. It's essential to recognize the importance of everyone's role and treat people as equals.
That, he says, empowers everyone and will be reflected in the quality of the product.
When people are empowered, they're excited to come to work, and working in a positive environment is key to a show's success, he says.
Swaim also credits the team at MLB Network with getting ChangeUp to this point.
It's been amazing [working with them] and I cannot stress this enough: ChangeUp could not have happened without MLB Network, he says. They've let us into their house, and backyard, and garage, and given us the keys to some of their coolest cars. Most importantly, they've given us an excellent production team who are as creative and well-versed as it gets for a show of this magnitude. It's been a seamless collaboration, and it's a testament to Rob McGlarry, MLB Network, president, and the culture he's fostered.
To date DAZN in the U.S. has been known for its boxing and MMA properties and Joe Markowski, DAZN North America, EVP, says that the partnership with MLB taps into a multicultural appeal, especially for U.S. Hispanics, that is similar to boxing ad MMA.
Additionally, it's no secret that you can build a business on domestic rights, he adds. Securing the ability to provide live look-ins to games of America's Pastime is a coup for us.
Markowski adds that the partnership is a first-of-its-kind way for younger, on-the-go fans to watch baseball.
Since DAZN is available anywhere, at home or on handheld devices, fans have more flexibility to watch baseball at their convenience, he says. We will continue to pursue other creative ways to elevate the DAZN value proposition and bring more sports directly to fans.
DAZN launched last July with pricing at $9.99 a month but the OTT provider just raised the monthly price to $19.99 while introducing a $99.99 yearly subscription.
We have noticed there are two distinct groups of sports fans, those who prioritize value and those who prioritize flexibility, he says. With more people falling into the first category, we created an annual pass for $99.99 which lowers the average monthly cost to just over eight dollars a month. But knowing that some still prefer flexibility, we've maintained a monthly option as well.
Late last year, when the program was announced, MLB Commissioner Rob Manfred said DAZN's multisport streaming platform provides Major League Baseball and our Clubs an important opportunity to extend the game's digital reach.
Our collaborative production will benefit DAZN's subscribers with new ways to follow the captivating storylines, talented young stars and impactful plays happening around the game every day, he said.
DAZN burst onto the scene in 2016, debuting in Germany, Austria, Switzerland and Japan. Its early success across Europe and Asia spawned launches in Canada (2017), Italy and the U.S. (2018). Just this week, DAZN announced it would expand to Spain in 2019.
LINK: | https://www.sportsvideo.org/2019/03/28/dazn-changeup-looks-to-deliver-... |
See more stories from svg |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
02/05/2024
Samba TV Launches New Generative AI Ad Solution
NEW YORK Samba TV is debuting new capabilities for Samba AI, the company's suite of generative AI technologies. Samba AI's new capabilities provide a re...
02/05/2024
Television Academy Foundation Names Anne Vasquez Executive Director
LOS ANGELES The Television Academy Foundation has announced the appointment of Anne Vasquez as its executive director effective May 13....
02/05/2024
SAG-AFTRA to License Nielsen Streaming Data
NEW YORK SAG-AFTRA has inked a deal with Nielsen to become its third-party provider of streaming content measurement and has announced that it will use the Niel...
02/05/2024
Cineverse Unveils Public Beta of AI-Powered cineSearch
LOS ANGELES Cineverse has debuted cineSearch, its previously announced new content search and discovery service in public Beta....
02/05/2024
Can AI find a way to reduce the broadcast industry's energy consumption?
OpenDrives Trevor Morgan asks if AI has the answer to making data centres for the media and entertainment industry more sustainable By Contributor Published:...
02/05/2024
Bill Baggelaar Asks the Questions: An Unfiltered Look at Media Supply Chain Transformation
Bill Baggelaar Asks the Questions: An Unfiltered Look at Media Supply Chain Tran...
02/05/2024
Two Boston Conservatory at Berklee Alums Nominated for Tony Awards
Two Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions. By...
02/05/2024
Viewers Call Finding New TV Content Frustrating' in Comcast Advertising Report
A majority of viewers 51% said the difficulty in finding new content on TV c...
02/05/2024
Programming Legend Art Moore Retiring After 53 Years With ABC Stations
Art Moore, who headed production of long-running syndicated series, including Live, said he plans to retire in September as VP of programming for WABC New York....
02/05/2024
Nexstar Will Move The CW Affiliation to WGN Chicago
Nexstar Media Group, which owns The CW, said the network's affiliation will be moving to Nexstar-owned WGN Chicago....
02/05/2024
Future Today Puts First Original Shows on Fawesome Channel (NewFronts)
Future Today said that it plans to launch the first original shows on its Fawesome streaming channel....
02/05/2024
Behind the Music' Returns on Paramount Plus
Behind the Music is back on Paramount Plus with new episodes May 1. Those profiled in the season two episodes are Bell Biv DeVoe, Trace Adkins and Wolfgang Van ...
02/05/2024
All American: Homecoming' Returns on The CW July 8
All American: Homecoming starts season three on The CW Monday, July 8, while season two of 61st Street kicks off Monday, July 22....
02/05/2024
Jerry Seinfeld's Pop-Tart Movie Starts on Netflix May 3
Unfrosted, a movie about the race to create a game-changing breakfast pastry, such as, say, the Pop-Tart, debuts on Netflix May 3. Jerry Seinfeld directs, his f...
02/05/2024
Former BT Sport COO Jamie Hindhaugh joins EMG / Gravity Media
Charlie Cubbon has also been appointed chief operating officer By Matthew Corrigan Published: May 2, 2024 Charlie Cubbon has also been appointed chief ope...
02/05/2024
Durable Goods Signs Lionel Coleman
Durable Goods Signs Lionel Coleman Brie Clayton May 2, 2024 0 Comments Durable Goods has signed multi-hyphenate director Lionel Coleman for commercial...
02/05/2024
Hitsujibungaku's Music Video GO!!! Shot by Kyotaro Hayashi with Blackmagic Cinema Camera 6K
Hitsujibungaku's Music Video GO!!! Shot by Kyotaro Hayashi with Blackmagic C...
02/05/2024
Diamond Sports RSNs Go Dark On Comcast Systems
Bally Sports Regional Networks were taken off Comcast's systems on April 30 when their existing distribution agreement expired and Diamond Sports Group was ...
02/05/2024
Diamond Sports Group, DirecTV Renew Distribution Deal
SOUTHPORT, Conn. and EL SEGUNDO, Calif. Diamond Sports Group ( Diamond or the Company ) and DirecTV have announced that they have reached a multi-year renewal...
02/05/2024
Three Nexstar Stations to Become CW Affiliates
IRVING, Texas Nexstar Media Group has announced that its owned and operated television stations in Chicago, Illinois (DMA #3), Norfolk, Virginia (DMA #43), and ...
02/05/2024
FCC, FTC Ink Agreement to Cooperate on Net Neutrality Enforcement
WASHINGTON, D.C. The Federal Communications Commission and Federal Trade Commission have signed a Memorandum of Understanding to coordinate consumer protection ...
02/05/2024
Haivision Celebrates 20th Anniversary
MONTREAL Haivision Systems Inc. is marking its 20th anniversary by detailing some of the accomplishments and developments that have helped the company become a ...
02/05/2024
Agora Introduces Adaptive Video Optimization Technology
SANTA CLARA, Calif. Agora today unveiled its Adaptive Video Optimization (AVO) technology that uses machine learning to adjust parameters dynamically at every s...
02/05/2024
Study: Streaming Market Is Saturated But Subscriptions Continue to Grow
NEW YORK Kantar has released a new study showing the U.S. streaming market has hit a saturation point, with the household penetration rate stagnating and at nea...
02/05/2024
Samba TV To Spotlight New Capabilities For Generative AI Ad Solution
NEW YORK Samba TV is debuting new capabilities for Samba AI, the company's suite of generative AI technologies, at the 2024 IAB (Interactive Advertising Bur...
02/05/2024
GSTV Pumps Up Research, Programming at NewFront
GSTV, the network that programs screens at gas stations, will be talking about new research and new programming at its NewFront presentation Wednesday....
02/05/2024
Skeem Saam: Wednesday's episode, 1 May 2024 [video]
Skeem Saam: Wednesday's episode, 1 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
02/05/2024
Prison Journalism: It's alright not to have
Prison Journalism: It's alright not to haveWesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Restore's...
02/05/2024
Tonight on Smoke and Mirrors: Thandiswa's quest to reclaim Caesar's house intensifies
Tonight on Smoke and Mirrors: Lulu navigates the complexities of her relationshi...
02/05/2024
GeForce NOW Delivers 24 A-May-zing Games This Month
GeForce NOW brings 24 new games for members this month. Ninja Theory's highly anticipated Senua's Saga: Hellblade II will be coming to the cloud soon -...
02/05/2024
NVIDIA AI Microservices for Drug Discovery, Digital Health Now Integrated With AWS
Harnessing optimized AI models for healthcare is easier than ever as NVIDIA NIM,...
02/05/2024
ARRI announces the ALEXA 35 Live - Multicam System
ARRI announces the ALEXA 35 Live - Multicam System posted: 02/05/2024 Arri Alexa 35 Live - Multicam System ARRI announces the ALEXA 35 Live - Multicam Sy...
02/05/2024
The Women': Author shines light on forgotten women in war
The Women': Author shines light on forgotten women in warThe bestselling author of The Nightingale', Kristin Hannah, has outdone herself with her new h...
02/05/2024
May 01, 2024
New technique improves T cell-based immunotherapies for solid tumors Scripps Research scientists help T cells more effectively kill solid tumors cells in vitro ...
01/05/2024
Release Rundown: What to Watch in May, From I Saw the TV Glow to Power
Owen (Justice Smith) and Maddy (Brigette Lundy-Paine) develop an eerie connection to a supernatural TV show in Jane Schoebrun's I Saw the TV Glow....
01/05/2024
Celebrate May the 4th With Special Star Wars' Playlists, Audiobooks, and More
Spotify's Star Wars celebrations are in full Force starting today, and this ...
01/05/2024
Spotify's New Hardcore Gardening Playlist and Brain Dead Collab Will Rattle Greenhouses Everywhere
All around the world, millions of Spotify fans love listening to hardcore punk m...
01/05/2024
THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSED ON THE AUDIO-VISUAL INDUSTRY, IS OPEN.
THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSE...
01/05/2024
QTAKE Pioneers Live 3D Stream to Apple Vision Pro
QTAKE, the leading video assist and on-set collaboration software trusted by professional filmmakers worldwide, launched a new cutting-edge feature at NAB 2024....
01/05/2024
LA County Opens Entertainment Business Interruption Fund Grant Program for Small Business, LAEDC Offers Updates
In HPA's ongoing focus on providing input and insight from city and county g...
01/05/2024
Trailblazing AI Storytelling by Empowering Storytellers: Curious Refuge
HPA Newsline had the opportunity to speak with Caleb and Shelby Ward, founders of Curious Refuge. Caleb and Shelby were participants in the 2024 HPA Tech Retrea...
01/05/2024
Supporting Global Air Traffic Modernization through Managed Services Infrastructure
L3Harris works with air navigation service providers who efficiently manage air ...
01/05/2024
Q&A with Scott Alexander, Aerojet Rocketdyne's new Missile Solutions President
Scott Alexander, Missile Solutions President, Aerojet Rocketdyne...
01/05/2024
Comcast: More Than Half of Viewers Frustrated About Finding Content
NEW YORK Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast....
01/05/2024
Bally RSNs Go Dark On Comcast Systems
Bally Sports Regional Networks were taken off Comcast's systems on April 30 when their existing distribution agreement expired and Diamond Sports Group was ...
01/05/2024
NXTGENbps powers Molinare's Notorious DIT
NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...
01/05/2024
Elodie Ichter Joins Light Iron as Senior Colorist
Light Iron, the post-production creative-services division of Panavision, is excited to announce that lodie Ichter has joined the company's artist roster a...
01/05/2024
CJP presents live mo-cap demos at MPTS
CJP Broadcast Service Solutions, systems integration, production and content digitisation specialist, will feature live motion capture demonstrations at the 202...