CCTV Broadcasts the 07 Spring Festival Gala using Ro Video Robotics

CCTV Broadcasts the 2017 Spring Festival Gala using Ross Video Robotics posted: 25/03/2017

China Central Television (CCTV) began their Chinese New Year broadcasting the 2017 Spring Festival Gala live on January 27th using Ross Video's Furio RC. The CCTV Spring Festival Gala is an integral part of Chinese New Year celebrations, carrying a special meaning for many in China. The broadcast has a yearly viewership of over 700 million viewers, making it one of the premier television events of China.

CCTV placed high regards on the remote capability of Ross' Furio RC during the Gala. Furio enabled them to create shots that were previously impossible, combining responsiveness and flexibility with unrivaled smoothness and stability.It also allowed them to maximize their efficiency by eliminating the cost of having multiple operators, while keeping the filming space to a premium.

Due to space constraints during the Spring Festival Gala for the Rooster year, CCTV had only 12 meters of straight and curved tracks to be placed throughout the audience. Under the remote control of the operators, Furio RC quickly panned from one end of the audience to the other with superior smoothness and stability, while simultaneously capturing panoramic views of the stage, long-range views of the audience, and close-up shots with the political leaders sitting among them.

The Spring Festival Gala has utilized a large number of alternating LED screens in recent years to coordinate the content and visual effects of its programs, which in turn has brought out important elements of the gala. The Furio RC, whether moving at a constant velocity or accelerating along the straight and curved rails, can allow the focusing, orientation and positioning of the camera to collaborate with the swiveling and changing displays on the LED video curtains, bringing an immersive experience of visual richness to the audiences at home.

We are very happy and honored that CCTV chose our technology to be part of one of their most important live events that is watched by hundreds of millions of viewers. I think that shows the confidence they have in the performance of our system, said Andrew Tan, Director of Sales, APAC. We hope that Ross Furio RC may continue to bring about more innovative and compelling productions for the Spring Festival Gala, delivering breathtaking shots of the Gala to all audiences in front of their televisions across the country year after year.

About Ross Video

Passionate about live production, Ross Video designs and manufactures technology and services that power live video productions seen by billions of global viewers daily. Our goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.

Relentlessly innovating, Ross Video delivers the industry's widest range of solutions for augmented reality and virtual sets, real-time motion graphics, camera systems, robotics, production switchers, newsroom systems, social media management, mobile live-event solutions, video servers and signal processing.

All Ross products adhere to our philosophy of Smart Production - they work together seamlessly and integrate tightly with third-party solutions, helping our customers meet their business, technical and creative goals.

Ross Video has offices around the world and 24/7/365 technical support is included in the price - even for products bought on eBay. Ross employees are authorized to rent helicopters when necessary.

LINK:	http://www.live-production.tv/news/cultural-events/cctv-broadcasts-201...
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