PromaxBDA Africa awards winners 04

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PromaxBDA Africa awards winners 2014 --

Mon, 24 Nov 2014 16:33

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On 21 November 2014, PromaxBDA Africa 2014 took place at the Maslow Hotel in Sandton, Johannesburg. This year s theme Evolution embraced the new organic landscape of content marketing.

Similarly, the PromaxBDA Africa 2014 awards have evolved to include awards for, Best Sponsor / Brand Integration Spot(s); The DStv/M-Net Most Innovative Use of Digital; Channel Brand of the Year; and Best Radio Promotion.

This year s awards winners are:

Best Television Image Campaign

Gold Ogilvy & Mather Johannesburg for Feel Every Moment

Silver Eject Media for The Oscar Pistorius Trial

Best Television Image Promo

Gold Electronic Media Network for Channel O

Silver Spitfire Films for Walking Dead

Best Themed Campaign

Gold Eject Media for What Are You Paying?

Silver Clearwater for M-Net Movies for The Dark Knight

Best On-Air Program Campaign

Gold Viacom International Media Networks Africa for MTV Base Guinness Made of Black

Silver Viacom International Media Networks Africa for MTV Africa Music Awards 2014

Best News and Current Affairs Promo

Gold Eject Media for The Oscar Pistorius Trial

Silver Birthmark for KykNet Stem Promo

Best Documentary or Factual Entertainment Promo

Gold Set Africa for Happily Never After

Silver A E Networks UK for Nelson Mandela Redrawn

Best Entertainment Promo

Gold SABC 1 for Television Manifesto Entertainment

Silver BBC Worldwide for Come Dine With Me season 3

Best Reality Promo

Gold Birthmark for Big Brother Hotshots launch promo

Silver Lucky Bean Media and Quizzical Pictures for Masterchef SA

Best Lifestyle Promo

Gold Studio Zoo for Host with the Most on DStv

Silver BBC Worldwide for Love Baking

Best Children s Promo

Gold Viacom International Media Networks Africa for Nickelodeon Genius Brought to you by Melrose

Silver Cartoon Network Mena Africa for Adventure Time: The Fox

Best Drama Promo

Gold BBC Worldwide for Dr. Who - 50th Anniversary

Silver BBC Worldwide for Sherlock season 3

Best Drama Campaign

Gold Fox International Channels Africa for Fox Crime - Rogue

Silver SET Africa for Hannibal season 2 campaign

Screen Africa Best Movie Promo

Gold Universal Networks International for This is Studio Universal

Silver Studio Zoo for DStv Box Office

Best Sports Promo

Gold T&W for SuperSport Soweto Derby

Silver C Squared for ATP/WTA Tour

Best Sports Campaign

Gold T&W for SuperSport FIFA World Cup 2014

Silver C Squared for ABSA Currie Cup

Best Special Event Promo

Gold Electronic Media Network for Channel O

Silver Studio Zoo for Earth Hour on DStv

Best Weekly Wonder

Gold T&W for SuperSport US Masters

Silver Universal Networks International for Mentalist

Best Use of Humour in Promotion

Gold C Squared for ABSA Currie Cup The Line Marker

Silver Universal Networks International for Van Damuary

The Mama Africa Award

Gold Electronic Media Network for Channel O

Silver Viacom International Media Networks Africa for MTV Base Guinness Made of Black Ajuma

Best Promo Not Using Program Footage

Gold SABC 1 for Television Manifesto

Silver BBC Worldwide for Come Dine With Me season 3

Best Promo Only Using Program Footage

Gold Viacom International Media Networks Africa for MTV Base Guinness Made of Black Ajuma

Silver T&W for SuperSport Masters

Something For Nothing

Gold SABC 1 for SABC 1 Music

Silver A E Networks UK for Evil Up Close

Best Music Composition

Gold Birthmark for Big Brother Hotshots launch promo

Silver E.tv for E.tv 15th Birthday Generic

DStv/M-Net Best Editing

Gold E.tv for E.tv Channel Generic March

Silver Viacom International Networks Africa for MTV Base Guinness Made of Black Opening Sequence

Sound Design Award

Gold S2Multimedia for Boxing theme piece Step Into the Ring

Silver Electronic Media Network for Channel O

Best Copy/Script Writing

Gold Electronic Media Network for Channel O

Silver SABC 1 for Television Manifesto Entertainment

Best Directing

Gold Electronic Media Network for Channel O

Silver SABC 2 for SABC 2 You Belong

Most Outstanding Promo Ad of the Year

Gold Admit One Productions for UEFA Champions League 2014/2015 Football Forever

Silver Clearwater for M-Net Dark Horse June

Best Outdoor Poster

Gold Masters & Savant Worldwide for SSP outdoor poster

Silver E.tv for Rhythm City

Best Print Ad

Gold A E Networks UK for Nelson Mandela Redrawn

Silver BBC Worldwide for Great British Bake Off

Best Sponsor/Brand Integration Spot(s)

Gold Viacom International Networks Africa for Nickelodean Genius brought to you by Melrose

Silver Viacom International Networks Africa for MTV Base Guinness Made of Black Ajuma

SABC Best Integrated Marketing Campaign Award

Gold The Walt Disney Company Ltd. for Unathi Msengana Cameo Role Doc McStuffins

Silver Masters & Savant Worldwide for Raise Your Hand integrated marketing campaign

Best Public Service Announcement/Community Spot

Gold Birthmark for KykNet Stem promo

Silver Studio Zoo for DStv Care More Little Fighters Cancer trust

Best Use of Social Media

Gold Masters & Savant Worldwide for Raise Your Hand Social Media

Silver Viacom International Networks Africa for Comedy Central The Fig

Best Interactive Promotion

Gold Viacom International Media Networks Africa for MTV Video Music Awards 2014 Call to Action

Silver C Squared for Barclays Premier League 2014

Best Radio Promotion

Gold Studio Zoo for DStv Box Office Winter Granny Radio spot

Silver BBC Worldwide for Great British Bake Off

Best On-Air Branding Design

Gold Monarchy for CI International Rebrand

Silver Viaco

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