
WASHINGTON ATSC has set the benchmark of launching its NextGen TV standard (aka ATSC 3.0) in 40 U.S. markets by the end of 2020, and as a number of sessions discussed during the APTS Public Media Summit on Feb. 25, public television stations can and will be a key part in that effort.
The theme of the 2020 APTS Public Media Summit, which took place in Washington, D.C., is The Power of Collaboration. As John Taylor, LG's senior vice president, told attendees, moving from the lab to the marketplace requires a huge amount of collaboration among so many stakeholders; really different teams, different leagues, even different sports. No where is the power of collaboration more evident than bringing NextGen products and services to the American public. Together, we'll make it happen.
LG, as well as other TV manufacturers, revealed some of their efforts for supporting NextGen TV at the 2020 CES show, but other speakers at the Public Media Summit's Tuesday sessions spoke more directly how public media can provide assistance and reap the benefits.
FCC Commissioner Michael O'Rielly spoke about many of the new features that NextGen TV will be able to provide local stations, things like enhanced alert capabilities, better picture quality, immersive audio, datacasting and improvement with interactive educational programming.
The importance of local television stations to their communities stems from the ability of individual stations to know best what programming and services their communities want and need, and the same will hold true for NextGen TV offerings, said O'Rielly. He also claims that these new features are likely to help public stations compete with OTT providers.
Few entities are as nimble and able to experiment with new technologies as public broadcasters, so it will be very interesting to see the future develop, O'Rielly added.
O'Rielly also was sure to encourage attendees and their stations to file any comments regarding NextGen TV in the FCC's ATSC 3.0 proceeding, which is expected in the near future. O'Rielly's work with KidVid rules was also discussed during his speech. Commissioner O'Rielly's full speech is available online.
Fittingly, APTS had a representative of one of the public stations that is currently experimenting with NextGen TV technology on-hand at the summit Susi Elkins, director of broadcasting and general manager at WKAR Public Media in East Lansing, Mich., which launched Apollo PublicTV in December 2019.
Apollo PublicTV is offering broadcasters services that include NextGen TV master classes, ATSC 3.0 receiver and transmitter starter kits, access to NextGen TV broadcast chains and the capability to conduct lab and field trials.
We see NextGen TV and the Apollo platform as one way for public broadcasters to truly become the digital transformation agents of their local communities and the catalyst for a collaborative national footprint enabling innovations around smart cities, precision agriculture, healthcare, public safety, just to name a few, Elkins said during her presentation, which was part of the Collaboration with National Partners on Spectrum Opportunities panel.
I hope that as public broadcasters, we will embrace our roots as innovators, Elkins continued.
Other members of the Spectrum panel included John McCoskey, COO at SpectraRep; Molly Phillips, executive director and general manager for Iowa PBS; and Lieutenant General (Retired) Reynold N. Hoover of RNHoover Consulting. They discussed how datacasting and other technology related to ATSC 3.0 can help with public broadcasting needs. The possibilities are limited to your own imagination, said Hoover.
In addition to these sessions, APTS Public Media Summit handed out a pair of awards to public broadcasters. The 2020 Pillar of Public Service Award was given to Tom Axtell, general manager of Vegas PBS in Las Vegas, and the 2020 National Advocacy Award was given to Marty Ryall, director of external relations at Arkansas PBS.
For more information, visit www.apts.org.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
27/05/2026
Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...
27/05/2026
ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...
27/05/2026
Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...
27/05/2026
Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...
27/05/2026
Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...
27/05/2026
Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...
27/05/2026
ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...
27/05/2026
FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...
27/05/2026
The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions
In t...
27/05/2026
FOX Sports' Mike Davies breaks down the vision for this summer's showcas...
27/05/2026
HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...
27/05/2026
FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...
27/05/2026
One of the most memorable Postseasons in baseball history would have had no memo...
27/05/2026
NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...
27/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
27/05/2026
With the Opening Match just over two weeks away, the entire sports-production-te...
27/05/2026
Spotify already brings together listeners' favorite music, podcasts, and audiobooks in one place. Now, we're trialing a new format that expands the cont...
27/05/2026
The best podcast moments deserve more than just a mental note. That's why today, we're making those moments easier to save and share with clips.
Whethe...
27/05/2026
On Purpose is one of the most popular podcasts in the world, known for conversat...
27/05/2026
On May 8, 1,500 of Olivia Rodrigo's top fans gathered in Barcelona's Tea...
27/05/2026
Hybrid design combines large-diaphragm capsule & ribbon
JZ Microphones have teamed up with Grammy-winning producer and engineer Marc Urselli to develop a ne...
27/05/2026
Three new plug-ins inspired by classic tape effects
AIR Music Tech's latest release delivers a set of plug-ins that aim to capture the character, moveme...
27/05/2026
Piano played on the edge of silence
The Crow Hill Company's Vaults collection offers a continual rotation of instruments that are given away for free fo...
27/05/2026
Recreates Moog's iconic Memorymoog polysynth
Arturia's vast software instrument range offers a combination of new and old, with innovative modern so...
27/05/2026
Offers loudness levelling for speech and dialogue
Accentize have built up a solid reputation with their audio-restoration tools, and their latest plug-in is...
27/05/2026
10,000 units strong - The Rohde & Schwarz R&S M3SR Radio 4400 Rohde & Schwarz celebrates a major manufacturing milestone, producing its 10,000th R&S M3SR Radi...
27/05/2026
The XL Converge 300P radio system emerges with a groundbreaking feature set enhancing the mission-critical communications of public safety, federal and critica...
27/05/2026
Pairing Two47 MCX software with existing LTE networks means tailored system upgrades that can save time, money and lives....
27/05/2026
PAC-3 MSE offers improved range, speed, and maneuverability, making it an effect...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan ...
27/05/2026
Adventure World Uses Blackmagic Replay for Marine Live
Brie Clayton May 27, 2026
0 Comments
Large screen displays and slow motion replays dynamically ...
27/05/2026
Berklee Alumna and Assistant Professor Olivia P rez-Collellmir to Premiere Origi...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth
Telestream, a global leader in media wor...
27/05/2026
Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...
27/05/2026
Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...
27/05/2026
27 May 2026
VEON's Kyivstar and Uklon Launch Ukraine's First Live Testi...
27/05/2026
May 27th, 2026 May 27, 2026
Press Materials Available Here
TRIBECA X Announc...
26/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...