Pioneering NEXTGEN TV: A week of collaboration in China

By Fan Zang, Testing Operations Director

In early December 2024, the Resillion team, in partnership with the NERC DTV team, hosted an eventful week-long tour across China. The delegation included distinguished representatives from PearlTV, led by Managing Director Anne Schelle, and ATSC, represented by Board Chair Richard Friedel. This collaborative journey underscored the shared mission of ensuring the success of the NEXTGEN TV (ATSC 3.0) logo and fostering innovation within the global television manufacturing landscape.

The vision behind the tour

ATSC, the Advanced Television Systems Committee, Inc. is an international, non-profit organisation developing voluntary standards for digital television. ATSC member organisations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries.

PearlTV, a coalition of eight broadcast TV companies, has been instrumental in driving the development and deployment of NEXTGEN TV (ATSC 3.0).

Together, these organisations aim to revolutionise television with features such as HDR, Dolby Atmos and enhanced broadcast applications.

The China tour focused on engaging with key stakeholders in the TV supply chain, including motherboard and reference design companies, SoCs (System-on-Chips), ODMs (Original Design Manufacturers) and OEMs (Original Equipment Manufacturers). By facilitating dialogue, the delegation sought to align efforts for developing high-quality, affordable solutions and ensure the success of the NEXTGEN TV logo in the US market. These discussions were timely as all parties are looking forward to the 2026 FIFA World Cup and the 2028 Olympic Games, both of which will be hosted in North America.

Key highlights from the tour

The US representatives provided updates on US linear broadcast viewership trends and the ongoing deployment of NEXTGEN TV features. These insights sparked meaningful discussions with Chinese manufacturers, who were eager to contribute to the global advancement of the technology. The tour highlighted the growing interest in NEXTGEN TV, with significant opportunities to promote the device manufacturing logo worldwide.

Anne Schelle, Managing Director of PearlTV, reflected on the collaboration:

Resillion is an important partner of NEXTGEN TV, particularly with their labs in Shenzhen. They have an outstanding team that works closely with many companies, bringing high-volume, low-cost solutions to consumers worldwide. I am excited about continuing our partnership with Resillion to grow the availability of more affordable receivers for US consumers.

Resillion's role in the ecosystem

Resillion's Shenzhen lab plays a pivotal role in ensuring quality and compliance for NEXTGEN TV. Fan Zhang, Testing Operations Director at Resillion, shared:

As an organisation that believes in Total Quality, we do not see ourselves merely as compliance testers or gatekeepers of the certification process. We believe quality can be engineered. By partnering with stakeholders, we help them prepare for necessary compliance and interoperability across standards and technologies. Our services extend beyond testing; we offer comprehensive solutions from consulting to integration, helping our partners enhance automation and ensure their success in a competitive market.

A shared vision for the future

The tour concluded with an optimistic outlook for NEXTGEN TV. In-depth conversations with stakeholders revealed significant potential for collaboration, particularly in the development of both high-end and cost-effective solutions. This shared enthusiasm underscores the global interest in NEXTGEN TV and the opportunity to further strengthen the manufacturing ecosystem.

At Resillion, we're committed to fostering innovation and delivering exceptional quality to our partners. By collaborating with industry leaders and stakeholders, we aim to enable the success of NEXTGEN TV and its transformative potential for consumers worldwide.

About Resillion: Resillion is a leader in quality assurance, compliance testing and engineering innovation. With state-of-the-art facilities and a team of dedicated professionals, we help our partners succeed by ensuring the highest standards of quality and performance.

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