Blackmagic Design today announced that AdPro, a department of global media technology group Adstream, is using Teranex 2D Processors as the backbone of its Adrack initiative for standards and format conversions for movie studios around the world.
AdPro began using Teranex for standards conversion several years ago to help deliver television commercials to more than 40,000 media buyers across the globe. With more business coming in from major Hollywood studios, AdPro was tasked with delivering trailers, including theatrical, television and Internet trailers, in a variety of standards and formats in very short periods of time.
The 23.98 trailers that come in from the Hollywood studios need to be repurposed to 1080p29.97, 1080p25, PAL 16:9 FHA & Letterbox and NTSC 16:9 FHA & Letterbox all in one run, all as quickly as possible, said Craig Russill-Roy, Head of AdPro. We then send the conversions to edit houses around the world, and they come back as finished trailers, which we then distribute.
Each Adrack is set in a 48U open rack consisting of six Teranex 2D Processors working in conjunction with six Blackmagic Design HyperDeck Studio SSD recorders, an Audio Monitor, two SmartScope Duo monitors, MultiDock SSD docks and a Compact Videohub router. Alongside the Adracks are four editing stations consisting of four UltraStudio Express capture and playback devices, two SmartScope Duo 4K monitors and two SmartView HD monitors.
While the Adracks were purpose built for studio work, the Miami office also uses it for all broadcast deliverables. According to Gabriel Castellanos, Adstream America's Regional Broadcast Manager, the Adrack is essential for orders to Argentina, Uruguay and Paraguay as they are mixed format countries accepting both PAL and NTSC. It's up to the individual broadcaster which format it uses.
Prior to the Adrack, we would have to use third parties to help generate all types of deliverables because we wouldnt know what formats would actually be used, he said. Now, having six Teranex 2D Processors means we can wait until we have the exact order from the broadcaster without wasting time and files. It has really expedited our Latin America workflow. We also get immense use of the Adrack for our local U.S. clients looking to send to Europe.
With an Adrack in both the Miami and London offices, AdPro has increased its efficiency by decreasing delivery time from 177 minutes to just 34 minutes for a typical studio order, said Craig. By innovating and creating a workflow that can handle converting a trailer across six Teranex 2D Processors and recording to HyperDeck Studios in six different formats, we increased our efficiency by 80 percent.
We knew Teranex would provide quality results very efficiently, but we had to be innovative with the overall workflow and office requirements, keeping in mind the Adracks needed a small footprint and couldnt disrupt the staff, added Gabriel. The Adracks are silent, easy to use and the staff love them. And our customers love that the work isnt being done in a far off machine room. It's actually done in a controlled office environment with staff able to access the Adracks at any time.
Adstream is known as a pioneer of pushing technology, while maintaining quality, keeping costs down and meeting deadlines, concluded Craig. The Hollywood studios are blown away with the quality and speed of the Teranex 2D Processor's standards conversions, and Blackmagic Design has really helped make the entire Adrack solution a reality for us.
About Adstream
Adstream is the foremost technology solution provider to the global advertising industry. Adstream is the only provider with the breadth and depth of portfolio to deliver solutions for every stage of the advertising process. Founded in 2001, Adstream partners with over 75% of the top 100 global brands, agencies, production and post production houses, as well as the worlds leading media owners. Adstream delivers an unrivaled 2 million advertisements each year and securely manages over 7 million assets. Headquartered in London, UK, but with over 300 staff spread over 36 regional offices in 23 countries, Adstream delivers global services with a truly local focus.
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check http://www.blackmagicdesign.com.
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
Blackmagic Design today announced that AdPro, a department of global media technology group Adstream, is using Teranex 2D Processors as the backbone of its Adrack initiative for standards and format conversions for movie studios around the world. 
