SVG College Summit Preview: Thursday Embraces the Thrills of Social Video Creation and Distribution

SVG College Summit Preview: Thursday Embraces the Thrills of Social Video Creation and Distribution Registration for this four-day virtual event is free to qualified attendees from the college sports video production community By Brandon Costa, Director of Digital

Thursday, June 18, 2020 - 1:04 pm

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SVG College Summit: Virtual Campus 2020 is just days away!

This year's SVG College Summit has gone fully virtual, so don't miss this opportunity to prepare for the challenging academic year ahead with a four-day series of keynotes, panels, presentations, and video-based networking events on June 22-25. And you can attend it all for FREE and from the safety of your own home!

REGISTER: SVG College Summit: Virtual Campus 2020 (June 22-25)

Registration for all online activities is free to all qualified professionals and students. And with the program going online, we expect greater participation (both from VIP speakers and attendees) and a community more united than ever before.

Register today to join us for two hours of themed, exclusive live programming per day, showcasing some of the most critical topics and smartest minds in college sports video.

Here's a preview of what to expect on Thursday:

THURSDAY, JUNE 25

YOUR SOCIAL SYNERGY

Thursday is dedicated to video content creation strategy and execution on major social media platforms. As the lines blur between live production and creative within athletic departments, many are looking to take a more streamlined approach to video content. However, that doesn't mean that each social media platform still doesn't possess its own inherent qualities and paths to video success. Break down standards and best practices in content ideation, staff organization, and gear deployment in this in-depth workshop that will surely bolster your team's engagement.

12:30 - 1:30 p.m. ET

Capturing the Moment - Advice From the Front Lines of Championship Social Video

Engagement through highly produced video for social media skyrocketed again this year with innovative athletic departments finding new and captivating ways to tell their stories, intrigue recruits, and entice longtime supporters. There's no better time to capitalize on the hype around a program than during a championship run. Content creators from teams that have enjoyed championship moments share their advice for organizing resources and gaining access, as well as break down the tools of the trade that help them deliver thumb-stopping content their viewers will never forget.

Panelists:

Brandon Berrio, Louisiana State University, Associate Director of Creative and Digital Content

Jonathan Gantt, Clemson University, Associate AD/Creative Solutions

Maggie Tyler, James Madison University, Director of Video Services

Alyson Vander Steen, North Dakota State University, Assistant Athletic Director - Marketing and Fan Engagement

Moderator:

Brandon Costa, SVG, Director of Digital

1:30 - 1:45 p.m. ET

VITEC IPTV Case Study: Scalable Solution for LSU

VITEC's IPTV Platform was originally deployed in LSU's Tiger Stadium to replace the limited capability RF-broadcast system. The new IPTV offering delivers advanced video and digital signage capability, plus it is a scalable solution that supports IPTV deployments in facilities across the campus. The case study will highlight the technical requirements and benefits of a scalable IPTV solution.

Presenters:

Josh Green, LSU, Video Production Specialist

Andy Wagner, VITEC, Sales Manager, Collegiate Sports

1:45 - 2:15 p.m. ET

Tech Focus: Campus Connection

With the sports video industry on the precipice of faster delivery and connectivity mechanisms like 5G, WiFi-6, and ATSC 3.0, what transport trends should you be considering? Whether it's getting signals back into your broadcast center in an at-home production model or delivering your live video content to more platforms more smoothly via IP, vendors on the frontlines share what deserves your confidence and what needs more time to mature.

Panelists:

Tom Buffolano, LTN Global, Vice President, Sports

Chris Crump, Comrex, Senior Director of Sales

Matt McEwen, TVU Networks, VP of Product Management

Moderator:

Ken Kerschbaumer, SVG, Executive Director, Editorial

2:15 - 3:00 p.m. ET

Generation Now - Lessons from the Stars of the IGTV Playmakers Campaign

This year, Facebook and Instagram teamed up to introduce a program that spotlighted student content creators considered rising stars in the sports video business. These students worked together to create incredible content for Instagram's IGTV from the sidelines of championship events like the CFP Championship Game and the Women's Final Four. These IGTV Playmakers break down their experiences while also sharing their creative advice for vertical video, intimate access, and finding success in mobile first video.

Panelists:

Maddie Anderson, University of Oregon, IGTV Playmaker

Sam Bowen, University of South Carolina, IGTV Playmaker

Kailee Collins, University of Connecticut, IGTV Playmaker

Mary Desmond, Virginia Tech, IGTV Playmaker

Ashley Gutierrez, Florida International University, IGTV Playmaker

Moderator:

Shanae Dixon, Instagram, Partner Solutions Manager

NOTE: Agenda subject to change. The college sports world is changing rapidly as we learn more about this virus and how it will impact our lives and futures. We at SVG pledge to remain nimble and will adjust the topics to be discussed in this year's Summit as needed to ensure that you are receiving the most relevant and impactful information for you and your staffs.

If you have any questions regarding the 2020 SVG College Summit, please email SVG College Director Brandon Costa at brandon@sportsvideo.org.

LINK:	https://www.sportsvideo.org/2020/06/18/svg-college-summit-preview-thur...
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