Introducing Fire, the First Smartphone Designed by Amazon

Introducing Fire, the First Smartphone Designed by Amazon

New breakthrough innovations-Dynamic Perspective, Firefly button, and more

Seamless integration with Amazon's vast ecosystem-over 33 million songs, apps, games, movies,

TV shows, books, and more

Only smartphone with Mayday, ASAP, X-Ray, and Second Screen

Dynamic Perspective SDK and Firefly SDK now available

Fire is available exclusively on AT&T, the nation's most reliable 4G LTE network

Limited time, introductory offer-12 months of Prime included

SEATTLE--(BUSINESS WIRE)--Jun. 18, 2014-- (NASDAQ: AMZN)-Amazon today unveiled Fire, the first smartphone designed by Amazon. Fire is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow you to see and interact with the world through a whole new lens. Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones. Firefly quickly recognizes things in the real world-web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds-all with the simple press of the Firefly button. See what people are already saying about Fire at www.amazon.com/Fire-Phone-Customers.

Fire, the First Smartphone Designed by Amazon (Photo: Business Wire)

Fire Phone puts everything you love about Amazon in the palm of your hand-instant access to Amazon's vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more, said Jeff Bezos, Amazon.com Founder and CEO. The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products-and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user's head is relative to the device-we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning-the most powerful inventions are the ones that empower others to unleash their creativity-that's why today we are launching the Dynamic Perspective SDK and the Firefly SDK-we can't wait to see how developers surprise us.

Dynamic Perspective-Immersive Smartphone Experience

Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, sophisticated real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine. Dynamic Perspective features include:

One-handed gestures: Auto-scroll, tilt, swivel and peek for quicker, easier navigation and a better media and entertainment experience. For example, with auto-scroll, customers can read a long web page or a book without ever having to touch the screen; tilt in Amazon Music shows song lyrics; swivel instantly reveals quick actions; peek in Maps shows layered information like Yelp ratings and reviews.

Immersive apps and games: Dynamic Perspective enables a new class of apps and games that are more immersive, and make it quicker and easier for the user to access information. For example, peek to instantly see close-up front and back views of a dress in the new Amazon Shopping app for Fire. In games like Lili, take on the character's viewpoint and move your head to look around corners, obstacles, and other objects.

Enhanced Carousel: Stay productive with real-time updates and take action right from the home screen-triage email, find recent photos, access most visited websites, return missed calls, view appointments, and more. Developers can customize the contents of their dynamic app and how it responds to user actions. For example, Zillow's app in the carousel shows property information based on the location, so customers can access search results on nearby homes from the carousel without having to launch the Zillow app. USA TODAY shows headlines most relevant to customer's interest-someone who frequents football in the Sports section will see those related headlines appear in the carousel.

Starting today, Amazon is introducing the Dynamic Perspective SDK that enables developers to build new experiences with this groundbreaking technology. Learn more about the SDK at http://developer.amazon.com/firephone.

Firefly Technology-Illuminate Your World

Firefly combines Amazon's deep catalog of physical and digital content with multiple image, text and audio recognition technologies to quickly identify web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products. Simply press and hold the dedicated Firefly button to discover helpful information and take action in seconds.

Printed phone numbers, email, web addresses, QR, and bar codes: Firefly identifies printed text on signs, posters, magazines and business cards-make a call, send an email, save as a contact, or go to the website without typing out long URLs or email addresses.

245,000 movies and TV episodes, and 160 live TV channels: Firefly recognizes movies and TV episodes, and uses IMDb for X-Ray to show actors, plot synopses, and related content-add titles to Watch List or download and start watching immediately.

35 million songs: Firefly recognizes music and uses Amazon Music's rich catalog to show information about the artist-play more songs, add them to your Wish List, or download instantly to your Fire. Developers, such as iHeartRadio and StubHub, used the SDK to build Firefly-enabled apps, so customers can create a new radio station based on the song or find concert tickets for the artist.

70 million products, inclu

LINK:	http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&...
	See more stories from phx

Most recent headlines