MLB Network Launches Direct-to-Consumer Offering

MLB Network Launches Direct-to-Consumer Offering Standalone service is available at $5.99 per month By Brandon Costa, Director of Digital

Wednesday, July 24, 2024 - 4:11 pm

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Major League Baseball announced on Wednesday that MLB Network is now available to purchase as a direct-to-consumer streaming product.

According to the announcement, MLB Network is now available for purchase as a standalone offering for $5.99/per month. The league is also offering a combined MLB Network + At Bat option for $6.99/per month that puts together the 24/7 MLB Network programming with the MLB At Bat mobile app subscription.

Another big piece of this is that paid subscribers of MLB's longtime out-of-market streaming service, MLB.TV, will now receive MLB Network included as a part of that subscription for the remainder of the current season.

Cable subscribers who still have MLB Network as part of their package will continue receive MLB Network that way, so long as that pay TV partner maintains a relationship with MLB.

As the way viewers consume content continues to evolve, we are excited for baseball fans to have this new option to experience MLB Network through direct-to-consumer streaming, said Bill Morningstar, President of MLB Network. Going this direction allows us to significantly expand our reach to fans and gives them more choices on how they want to watch the Network's Emmy Award-winning coverage. With the season approaching the trade deadline, pennant chases and Postseason, MLB Network will provide the most extensive baseball coverage and analysis available anywhere for our viewers.

Note: viewers will still be subject to local blackouts if a team they are in-market for is having their game broadcast on MLB Network.

LINK:	https://www.sportsvideo.org/2024/07/24/mlb-network-launches-direct-to-...
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