Consumer adoption of tablets, smartphones and smart TVs is increasing rapidly and driving the take-up of over-the-top (OTT) TV services on multiple devices. Pay-TV service providers have started exploiting their existing Web video-streaming infrastructure, alongside their own broadband networks or by partnering with ISPs, to deploy first generation OTT TV services.
But as the needs to deliver premium content over more device types in the home and outside the home becomes a market reality, service providers need to consider more scalable, secure and cost effective solutions such as cloud delivery and hybrid gateway devices.
The challenges service providers face Multiscreen TV delivery, especially over third-party unmanaged networks, poses a number of challenges to services providers, from both a technology and business perspective.
In terms of technology, the key challenges are coping with usage peaks and ensuring a consistent quality of service. Adaptive streaming and multi-CDN strategies provide significant resilience to video delivery problems, although they are not in themselves an absolute cure for network congestion. Improved network and device monitoring will increasingly allow service providers to take more proactive steps to manage potential performance problems.
On the business side, while the HTTP-based adaptive streaming technology at the heart of OTT TV is inexpensive and CDN technology and bandwidth costs are falling consistently, unicasting remains less cost-efficient than broadcasting or multicasting as a way to reach large audiences. Emerging OTT TV multicast technologies, such as those provided by innovative NAGRA CDN technology partners such as Octoshape or Broadpeak, aim to reduce unicast network delivery costs while improving video-delivery quality. Such technologies could act as catalysts to accelerate the shift from managed IP multicast networks to OTT-based TV delivery.
And as bringing live TV content to different screens in the home becomes increasingly popular, complementary devices such as the hybrid multimedia home gateway device can help service providers expand their OTT offering quickly and efficiently. The gateway enables the transformation of broadcast TV into IP streams sent over WiFi in the home and provides additional, cost-effective and secured content delivery capabilities to multiple devices.
We anticipate that most service providers will adopt a dual broadcast/unicast strategy to maximize consumer reach and use OTT to offer value-added multiscreen services. In this context, our NAGRA MediaLive multiscreen solution delivered from the Cloud and our NAGRA HomeCruise gateway solutions offer hybrid capabilities that exploit the benefits of both broadcast and broadband TV delivery across multiple devices.
Last but not least, security is critical to Cloud-delivered TV, in two respects personal data and content protection. As more premium live TV content becomes available, it inevitably attracts the attention of pirates and other cyber criminals. While cloud platforms implement the same advanced technologies used by Web transactional systems to protect customers' personal data and privacy, OTT content delivery to the TV usually requires comprehensive end-to-end security solution, including cyber-security monitoring and services.
For content delivery, NAGRA-certified hybrid gateways, set-top boxes and chipsets address such security requirements, implementing hardware root of trust chipset security in the device. Gateway products ensure the secure bridging from broadcast to IP delivery. For other retail devices such as tablets, NAGRA has developed a robust software-only content protection solution, featuring software security updating. To maximize device reach, the NAGRA MediaLive Service Platform also offers a multi-DRM solution to ensure that DRM-based content protection can be enabled on a large number of consumer devices.
TV from the Cloud OTT TV delivery offers a very compelling solution for providing TV services to a new generation of ever more mobile and connected consumers. Scalability, flexibility and efficiency become paramount for service providers in this new context. The benefits offered by cloud-based delivery will generally outweigh the perceived loss of control over the infrastructure for most service providers.
To address these needs, NAGRA recently joined forces with Spanish infrastructure provider Abertis Telecom to provide a Cloud TV solution for both pay-TV service providers and free-to-air broadcasters, allowing them to add multiscreen services in a simple and cost-efficient way. There is no infrastructure to put in place, little waiting time and limited upfront costs.
The result is a fully hosted multiscreen television service from the cloud that has all the right elements in place to support the delivery of a consistent experience across multiple devices, while enabling a variety of applications such as start-over, catch-up TV and VOD, and various monetization models.
As service providers develop their strategies and tactics to respond to the multiscreen imperative, they are likely to find that the benefits of OTT TV are actually strongly re-enforced by a Cloud-based platform and a gateway-based hybrid content delivery strategy, concludes NAGRA.
For more information on NAGRA's Cloud Services, please contact dtv@nagra.com.
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
Consumer adoption of tablets, smartphones and smart TVs is increasing rapidly and driving the take-up of over-the-top (OTT) TV services on multiple devices. Pay-TV service providers have started exploiting their existing Web video-streaming infrastructure, alongside their own broadband networks or by partnering with ISPs, to deploy first generation OTT TV services.
