
Hans Hoffman (UER/EBU) defends the need for a standardization in Seville for UHDTV El ejecutivo de tecnolog a de la UER ha expuesto en la 4K Summit la necesidad de contar con una estandarizaci n armonizada a lo largo de toda la cadena de valor desde producci n, masterizaci n y agregaci n de contenidos a distribuci n (at, IP, TDT, cable), recepci n y presentaci n en la pantalla de los usuarios.
Tras la apertura por parte del director de Radiotelevisi n de Andaluc a (RTVA), Joaqu n Dur n, la segunda jornada de la 4K Summit que tiene lugar estos d as en Sevilla, organizada por Medina Media con Panorama Audiovisual como Main Media Partner, se ha iniciado con la intervenci n del director de tecnolog a en la UER-EBU, Hans Hoffman.
Hoffman ha reflexionado sobre las expectativas que los espectadores tienen de la UHD afirmando que el uso de pantallas de gran formato no solo servir para visualizar im genes en ultra Alta sino tambi n para poder seguir en modo multipantalla varias se ales simult neamente.
Los consumidores est n comprando ya hoy televisores 4K de forma cada vez m s generalizada, los eventos internacionales que se producen en 4K son cada d a m s numerosos, y plataformas como BT Sport, Sky, Netflix, Amazon est n desarrollando ya estrategias para UHD. Sin embargo, los broadcasters p blicos necesitan definir con urgencia sus estrategias ante este gran cambio , ha afirmado.
Por otro lado, la puesto en el punto de mira el impulso que podr a significar la emisi n de los Juegos Ol mpicos de Tokio 2020 en 8K con alto rango din mico.
El ejecutivo de la UER ha puesto tambi n sobre la mesa la necesidad de una estandarizaci n armonizada a lo largo de toda la cadena de valor desde producci n, masterizaci n y agregaci n de contenidos a distribuci n (at, IP, TDT, cable), recepci n y presentaci n en la pantalla de los usuarios. La estandarizaci n salvaguardar las inversiones que se realicen , ha sentenciado.
Por otro lado, Hoffman ha repasado las actividades complementarias que est n desarrollando las asociaciones profesionales Ultra HD Forum, Ultra HD Premium y UHD Alliance. Como punto de partida del desarrollo de la UHDTV, Hoffman considera fundamental la ITU-R BT.2020 que establece que la televisi n en Ultra Alta Definici n es la suma de resoluci n, HDR, HFR y color llegando a la conclusi n que no se trata solo de contar con m s p xeles sino de mejor calidad.
A su juicio, el alto rango din mico (HDR) y alto frame rate (HFR), junto con una metodolog a de evaluaci n correcta de estos par metros, podr n elevar la Ultra Alta Definici n a un nuevo nivel.
Por ltimo, ha subrayado que en estos nuevos entornos el audio es tan importante como el v deo en este caso, el audio multicanal basado en objetos jugar un papel relevante . Hoffman ha concluido su intervenci n subrayando que como suele ser habitual en todos los cambios tecnol gicos el rey sigue siendo el contenido .
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