Euro Media Group will buy 350 cameras from Sony The French production services group opts for HDC-2500 and Sony HDC-4300 models to expand its fleet of cameras broadcast over the next four years.
Euro Media Group (EMG) has signed a four year contract with Sony to standardise its fleet of cameras broadcast by a major investment in Sony HDC-4300 and HDC-2500 models. Contract provides for the acquisition of up to 350 units of these two models throughout the four years of duration of the contract, allowing broadcast solutions provider to go a step beyond in productions recording live in all its European subsidiaries.
Headquartered in France, Euro Media Group operates from seven European countries (Videohouse in Belgium, Euromedia, DVS and Netco in France, Nobeo in Germany, 3Zero2 in Italy, United in the Netherlands, Livetools in Switzerland and CTV, ACS and BRF in United Kingdom) to offer their customers tailored solutions for the production and distribution of all kinds of multimedia content , from content of broadcast material online, for the entire process of production.
EMG has already a long history in the use of Sony cameras, in particular the HDC-1500, predecessor of the HDC-2500, which has played an essential role in EMG productions over the last decade.
Euro Media Group expressed the need to update its technology to a solution that would offer a high quality and creative for any type of production capabilities, as well as a common platform that would allow flexibility and efficiency. Sony won the bidding after an extensive process involving several companies broadcast cameras. EMG mentioned as main factors for the final decision quality, reliability and technical capabilities of the solutions from Sony, its innovative licensing model and the strong partnership forged in the last ten years, which have received service and support from the team of Sony in the different European countries.
During the last years, Euro Media Group has offered proposals for services premium to production companies using the HDC-1500, so the HDC platform has remained obvious choice. The HDC-2500 with 3G is a HD multi-format representing a direct successor to EMG. The HDC-4300 is the first camera in the world with three 2/3 4K image sensors; a single platform for recording in HD, 4K and slow enables camera camera. Its the next step towards achieving excellence, offering new creative options and more flexible operations.
Productions of today require a more accurate reproduction of colors, so the possibility of capturing images in the BT.2020 color space provides to television stations a valuable competitive advantage. The HDC-4300 allows Euro Media Group adapt to versions of previous and new products thanks to its perfect integration into existing HD workflows. In addition to providing functions with guarantee of future series, the HDC-4300 offers also EMG can record in camera slow enables 4 K/100 p and HD/400 p, which allows to adapt the camera to direct productions. Having a solution that covers all of these creative features helps Sony, as EMG clients, generate the maximum profitability of the budgets for production of all sizes.
Challenges for the future
Ronald Meyvisch, technical director of Euro Media Group, has ensured that in Euro Media Group, "we want to ensure that we offer the best technology to our customers. Competition is intense in the sector of audiovisual broadcasting and our customers are always looking for more creativity and innovation to make a difference. Meanwhile, from a technological point of view, the market is changing rapidly. Our challenge, as a group, was to choose a solution that would offer, on the one hand, the highest image quality and features innovative that demand market and, on the other, additional operational efficiency within the group by means of a reliable, scalable solution and a guarantee of future. We are confident that to continue working with Sony, not only it will offer us what we require, but also solutions increasingly more innovative as we look forward. We are proud to be leaders in Europe as providers of relay services and these new solutions from Sony will help us to ensure the highest quality in the future."
Meanwhile, Norbert Paquet, head of strategic marketing for the direct production of Sony Professional Solutions Europe, argues that "through a deep knowledge of the working environment of our customers, Sony has been able to become world leader in the supply of Studio cameras. We are very pleased to expand our collaboration with Euro Media Group over the next four years, along with each of their local subsidiaries. The HDC-2500 and the HDC-4300 exceed the demands of the group in terms of greater flexibility and a cutting-edge technology and a guarantee of future on a reliable platform. The development of these cameras has been fueled by our customers; our team serves of reviews to create platforms that adapt to the need for constant innovation and meet, well, the demands of live production. Euro Media Group has chosen better cameras platform as an essential element of its infrastructure of system cameras, allowing you to improve your reputation as a leading provider of services to production companies".
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Euro Media Group will buy 350 cameras from Sony The French production services group opts for HDC-2500 and Sony HDC-4300 models to expand its fleet of cameras broadcast over the next four years. 
