New Videos Detail Proper Way To Remove And Mount A Fujinon Digital Servo Drive And Unique Features Of New PL 4-5MM Zoom

Two new videos from the Optical Devices Division of FUJIFILM North America Corporation - one describing the proper way to remove and mount a digital servo drive and the other on the benefits and features of the company's new Premier PL 14-35mm Cabrio wide-angle zoom [ZK2.5x14] - are now available.

Visit Fujifilm's YouTube Channel.

The FUJINON PL lenses feature an exclusive detachable servo drive unit, making them suitable for use as a standard Cine Style PL lens or as an ENG-Style lens. The digital servo featured on the PL 19-90, the PL 85-300, and the new PL 14-35mm has 16-bit encoding, so operators are assured of accurate lens data output. Removing a servo drive and mounting it are not difficult, but if done incorrectly, the user will not have access to the full range of the servo's zoom or focus capabilities. The metadata output can also be compromised, if the servo is not installed properly.

We're very excited to bring the PL 14-35 Cabrio to market, said Thom Calabro, director of marketing and product development for the Optical Devices Division of FUJIFILM North America Corporation, who is the featured spokesperson on both videos. This wide angle addition to the Cabrio family gives cinematographers the ability to shoot with a full range of high-performance lenses - from 14mm wide to 300mm tele.

With its detachable digital servo, the PL 14-35mm Cabrio lens can be used as a self-contained ENG-style lens or Cine Style lens. Without the drive, industry-standard cine motors can be fitted.

The Premier PL 14-35mm zoom is lightweight and comfortable to use with today's smaller 4K cameras, and has an expanded focal length range to 14-35mm at T2.9, with 200-degree focus rotation. It's ideal for shooters looking for a lightweight zoom that can be used as a handheld to capture wide angles in tight spaces.

Designed using the latest proprietary optical simulation software, the PL 14-35mm lens offers exceptional optical performance in the center of the image and in the corners of the frame. The digital servo's 16-bit encoding assures operators that all lens data output-including the position of the zoom, iris, and focus-is extremely accurate. The PL 14-35mm lens supports Lens Data System (LDS) and /i metadata formats, and can be controlled using cinema industry standard wireless controllers as well as existing FUJINON wired and wireless units.

The link to the video detailing the proper way to remove and mount a servo drive can be found here: http://www.youtube.com/watch?v=weizqXDKuP0

And below is the link to the video on the new PL14-35mm Cabrio: http://www.youtube.com/watch?v=NGFF0Fhksys

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit http://www.fujifilmusa.com/northamerica, go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to http://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

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