Broadcast video technology innovator Haivision explores some of the most significant trends shaping the media production landscape in its fourth annual transformation report
Sponsored Content
Published: June 1, 2023
Broadcast video technology innovator Haivision explores some of the most significant trends shaping the media production landscape in its fourth annual transformation report
target=_blank title=Share on LinkedIn class=share-linkedin>
The media industry is evolving fast, across multiple fronts, and in a manner that is arguably without comparison in the past 20 or more years. That is the overriding impression from reading the comprehensive new Broadcast Transformation Report from low latency video and networking innovator Haivision.
The report - which can be accessed now via the Haivision website - examines all of the current leading technology trends informing the way that broadcasters and other service companies approach live video production. In particular, it confirms the industry's shift towards the cloud as well as next-generation technologies for live video transportation and contribution.
The impressive rise to prominence of the SRT protocol for live video transport - of which Haivision was the original developer and driving force - is confirmed by the finding that 68 per cent of respondents now employ the technology. Meanwhile, the low-latency and flexibility of 5G is underlined by the fact that 73 per cent of broadcasters surveyed already use, or plan to use, 5G for broadcast contribution in the next two years.
Elsewhere, there was strong evidence that the industry's fundamental infrastructural progression towards IP and cloud-based platforms is continuing apace. Over half of broadcasters surveyed already use IP infrastructure, while 51 per cent of respondents indicated that transitioning to IP is among their organisation's chief technology priorities for the coming 12 months.
The transition to the cloud has also continued to accelerate, although there remain some notable challenges regarding latency and throughput capacity for live video. Therefore, whilst 84 per cent of broadcasters now employ at least some cloud-based technology in their workflows, 60 per cent rely on cloud for less than a quarter of their workflows - suggesting that on-premise operations remain essential to delivering live video, at least for the time being.
Finally, there was an indication that at least one area will require more accelerated action if the industry is to achieve decarbonisation in a reasonable timescale. At present, less than half (45 per cent) of broadcast professionals surveyed for the study work for organisations that are actively working on developing sustainability strategies, or already have sustainability plans in place.
Marcus Schioler, vice president of marketing at Haivision, comments: This year's survey results clearly indicate that adoption of network technologies including cloud, IP and 5G continues to evolve while on-premise operations remain absolutely critical in the broadcast industry. The data also confirms that the Haivision-pioneered SRT protocol is now the gold standard for contribution over IP networks. In addition, the findings highlight that broadcasters recognise the important benefits that 5G cellular networks offer for broadcast applications - a domain in which we excel with our range of mobile transmitters.
For more information on, and to connect with, Haivision visit:
https://twitter.com/Haivision
https://www.linkedin.com/company/haivision/
https://www.facebook.com/Haivision
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
Broadcast video technology innovator Haivision explores some of the most significant trends shaping the media production landscape in its fourth annual transformation report 
