Sony Pixel Power calrec Sony

Meet the solution architect

06/02/2023

WorldCasts Cyrus Uible explains the importance of an agile mindset in the media tech industry; and why you shouldnt be afraid to make mistakes

By Jenny Priestley

Published: February 6, 2023 Updated: February 7, 2023

WorldCast's Cyrus Uible explains the importance of an agile mindset in the media tech industry; and why you shouldn't be afraid to make mistakes

target=_blank title=Share on LinkedIn class=share-linkedin>

Cyrus Uible, solution architect, WorldCast Talk us through an average day in your role One of my favorite things about being a solution architect for a growing company are the variety of things I get to do on a day-to-day basis. My title is really only one role I take on. It basically is problem solving (like many of our roles in the end). A current or potential customer has a problem that they need to solve and I get to try and solve it by putting all the tools together that they will need.

My main focus is our NMS platform, Kybio. But within that platform are a lot of sub-tools, such as drivers and visual layouts that need to be designed to meet the needs of the customer. So part of what I get to do is design parts of the solution, how they will work, how they will look, how they will interact with other pieces of the network.

Sometimes I will also write the code to implement the solution and other times, because of the complexity, I will rely on the help from other members of the development team.

Other days I might be more focused on support. A current customer has an issue that they need to have resolved. It might be something they notice happening in the software but just do not understand why or what it is. It could be some training is needed to answer a question. On days like this I put on my troubleshooting hat and help to work with the customer to find the answer. Sometimes I can find it on my own and sometimes I must ask for help internally. Support can be quite satisfying because in the end both you and the customer learn something.

I also get to put on my marketing hat by helping to build content for our broader industry exposure. This could take the form of writing white papers or presentations for our website.

I also wear a sales hat by giving live online demos to potential customers and dealers of our company's solutions. I need to be able to listen to the needs of the customer and then show them how our products can meet them.

I'm also very fortunate to be able to travel occasionally for this job. Sometimes it is for a trade show where I'm giving demos at our booth, other times it is to visit customers, either for on-site training, engineering, or sales meetings. In a world where we all do so many virtual meetings, I feel that face-to-face meetings (especially with customers) have become even more powerful.

How did you get started in the media industry? I hope it doesn't sound too clich but it really was by luck. I graduated from college with a major in Sociology. I had also taken several computer science classes which I was enjoying. My senior year I had a part-time job working for the University alumni relations office for their IT help desk, adding PCs to the network, settings up printers, helping people with their email. The regular network stuff. I really enjoyed it. I realised there was this whole world of IT industry that wasn't necessarily only software development but also the deployment of that software.

So now the lucky part. When I graduated, I decided I would try to find a job in technology and right away I found an opening for a software support specialist working for a software company that primarily made software for the radio industry. That company (and I along with it) went on to expand into TV and media.

What training did you have before entering the industry? In college I took computer science courses. For hands-on technology experience I worked for a help desk. Although I didn't really consider it at the time, it gave me a foundation both in deep technical understanding and also the support/bedside manner you need to be successful in customer-facing positions.

Half of what I do today is based on my technical knowledge and experience. The other half is based on communication skills with other people. Both are equally important.

Why do you enjoy working in the industry? Mostly because of the people. They're fun. And because of the technology. It's also fun. Everything is always evolving so you get to learn new things all the time. In fact, I think it's a requirement for anything to work in this industry, you have to be open to change and willing to learn new things all the time.

What is working well this year won't necessarily work well next year so we always have to be willing to adapt. Being agile in our mindset is very important.

What piece of advice would you offer someone looking to explore a role similar to yours? Try to learn something new every day. Don't be afraid to make mistakes. Be true to yourself and kind to everyone. Those in themselves will take you far. If in particular you want to get into a role like mine I'd suggest you first find a role in technical support. These jobs tend to be entry-level where you can quickly build both your technical and people skills. You'll be amazed at the doors that start to open from there.
LINK: https://www.tvbeurope.com/business/people/meet-the-solution-architect...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

11/05/2026

Ross Production Services 48-Foot HyperMax-1 Truck Quickly in Demand

New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...

11/05/2026

Solid State Logic Launches TCA Tour Portable Audio Production System

Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...

11/05/2026

Riedel Communications Named Official Connectivity Integration Provider for Glasgow 2026 Commonwealth Games

Riedel Communications has announced it will serve as Official Connectivity Integ...

11/05/2026

G&D and NETGEAR AV Launch KVM-over-IP Plugin for Automated Network Configuration

Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...

11/05/2026

The Famous Group and Elite Edge Announce Unified Ownership

The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...

11/05/2026

SVG All-Stars: Odair Auger, Tech Project Manager, NBCUniversal Telemundo Enterprises

The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...

11/05/2026

Cobalt Digital to Showcase IPMX/ST 2110 Ecosystem at BroadcastAsia 2026

Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...

11/05/2026

Interra Systems to Demonstrate QC, Monitoring, and Captioning Solutions at BroadcastAsia 2026

Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...

11/05/2026

T-Mobile Deploys 5G and AI Tools Across 2026 PGA Championship

T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...

11/05/2026

Vizrt Named Official Technical Supplier of Eurovision Song Contest 2026

Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...

11/05/2026

WNBA and AWS Announce Multi-Year Partnership

The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...

11/05/2026

NAB 2026: kronehit Awards Lawo and SLG Broadcast Contract for Full Studio Modernization

Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...

11/05/2026

Behind The Mic: PGA Championship Changing Weekday Announcer Lineup for 2026 Tournament

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

11/05/2026

Eurovision at 70: The Biggest Hits, Artists, and Trends From the Iconic Song Competition

As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...

11/05/2026

Pelo Spotify, artistas brasileiros geraram aproximadamente R$ 2 bilhes em royalties em 2025

Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...

11/05/2026

Bastl Instruments showcase the Kalimba

New desktop instrument focused on tactile performance Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...

11/05/2026

1010music release the blackbox 2

Compact sampling workstation gains new features 1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...

11/05/2026

KOMA Elektronik Monoplex Eurorack sequencer

Performance-focused sequencer with microtonal control Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...

11/05/2026

IK Multimedia launch the Tonex One+

Boasts wireless control from mobile devices The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...

11/05/2026

Transfigured Orchestra Vol 3: Cinema Brass from Sonora Cinematic

Spans traditional orchestral and experimental sounds Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...

11/05/2026

SUPERBOOTH 2026 Video Show Reports

Our exhibition coverage Watch all our SUPERBOOTH 2026 video coverage in one place. Check back to this page regularly as we will be updating with more video ...

11/05/2026

You're not meant to look at an Eclipse, but you won't be able to take your eyes off Delta's Eurovision staging

You're not meant to look at an Eclipse, but you won't be able to take yo...

11/05/2026

L3Harris Reaches Over 50% in FAA Telecommunications Modernization

L3Harris has completed more than 50% of a nationwide effort to rebuild the invisible backbone of America's airspace....

11/05/2026

aconnic presents at Equity Forum German Spring Conference 2026, Frankfurt to engage with investors and analysts

aconnic AG (ISIN: DE000A0LBKW6), Munich, is participating in the Equity Forum Ge...

11/05/2026

CBS Sacramento Debuts New AR/VR Studio

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Gray Media Advances James Fitch to Senior VP, News Services

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Smarter Monetization Stronger Retention and PurposeDriven...

As Asia Pacific's streaming market continues to evolve, operators across the region are rebalancing their strategies and shifting their focus from subscribe...

11/05/2026

QuickLink to Highlight Latest StudioEdge Models StudioPr...

LONDON, MAY 11, 2026 QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will showcase its latest innovat...

11/05/2026

Cobalt Digitals BroadcastAsia Line up Highlights Flexible...

Cobalt Digital's BroadcastAsia Line-up Highlights Flexible End-to-End IPMX/ST 2110 Ecosystem Award-winning blueCORE standalone signal processors at the he...

11/05/2026

Encompass and VideoMagic Launch Altitude Intelligence to...

Encompass Digital Media, in partnership with VideoMagic International, announced at NAB 2026 the launch of Altitude Intelligence, an AI-powered platform designe...

11/05/2026

Louis Libin Preps for the World Cup's Spectrum Crunch

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Report: Broadcast Employment Hard Hit by AI

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Alfalite installs 150 LED panels in Torre Iberdrola audit...

Alfalite, the only European manufacturer of LED screens, has completed a major new corporate installation in Spain with the upgrade of the auditorium at Torre I...

11/05/2026

VEON Shareholders Re-elect Board and Chairman, Reaffirming Confidence in Digital Growth Strategy

11 May 2026 VEON Shareholders Re-elect Board and Chairman, Reaffirming Confiden...

11/05/2026

Fox Corporation Reports Third Quarter Fiscal 2026 Financial Results

Fox Corporation Reports Third Quarter Fiscal 2026 Financial Results NEW YORK, NY, May 11, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) t...

11/05/2026

Arvato Systems becomes a member of InsurLab Germany

Arvato Systems Becomes a Member of InsurLab Germany Collaboration in the insurance industrys leading innovation network G tersloh - Arvato Systems has joine...

11/05/2026

A Predator in Plain Sight: New true-crime podcast reveals definitive story of pirate radio DJ and abuser Eamon Cooke

Pirate Predator uncovers new information from victims and survivors of abuse on ...

10/05/2026

Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commencement

Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commenceme...

10/05/2026

RT ALL-IRELAND DRAMA FESTIVAL WINNERS ANNOUNCED

RT ALL-IRELAND DRAMA FESTIVAL WINNERS ANNOUNCED DURING GALA AWARDS STREAMED LIVE ON RTE.IE/CULTURE Kilmeen Drama Group hailing from Rossmore, Co. Cork Scoops ...

09/05/2026

Bastl Instruments showcase Kalimba

New desktop instrument focused on tactile performance Bastl Instruments have announced Kalimba, a new desktop instrument that combines physical modelling, F...

09/05/2026

1010music release blackbox 2

Compact sampling workstation gains new features 1010music have announced blackbox 2, a new version of their compact standalone sampler designed for DAWless ...

09/05/2026

New SoundApp ARA Plugin Transforms Boris FX CrumplePop

New SoundApp ARA Plugin Transforms Boris FX CrumplePop Jessie Electa Petrov May 9, 2026 0 Comments CrumplePop 2026.5 streamlines music, voice, and cin...

09/05/2026

Celebrating a TV Legend: Sir David Attenborough

Share Copy link Facebook X Linkedin Bluesky Email...

09/05/2026

Playmetrics Acquires SportsEngine From Versant

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

NBC Sports, Peacock Scale Vertical-Video Production Across Sports - and Beyond - Ahead of FIFA World Cup 2026

NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...

08/05/2026

ESPN Pieces Together Production Strategy After WNBA's Unsettled Offseason

Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles Despite another prosperous WNBA season in 2025, there was no g...