WorldCasts Cyrus Uible explains the importance of an agile mindset in the media tech industry; and why you shouldnt be afraid to make mistakes
By Jenny Priestley
Published: February 6, 2023 Updated: February 7, 2023
WorldCast's Cyrus Uible explains the importance of an agile mindset in the media tech industry; and why you shouldn't be afraid to make mistakes
target=_blank title=Share on LinkedIn class=share-linkedin>
Cyrus Uible, solution architect, WorldCast Talk us through an average day in your role One of my favorite things about being a solution architect for a growing company are the variety of things I get to do on a day-to-day basis. My title is really only one role I take on. It basically is problem solving (like many of our roles in the end). A current or potential customer has a problem that they need to solve and I get to try and solve it by putting all the tools together that they will need.
My main focus is our NMS platform, Kybio. But within that platform are a lot of sub-tools, such as drivers and visual layouts that need to be designed to meet the needs of the customer. So part of what I get to do is design parts of the solution, how they will work, how they will look, how they will interact with other pieces of the network.
Sometimes I will also write the code to implement the solution and other times, because of the complexity, I will rely on the help from other members of the development team.
Other days I might be more focused on support. A current customer has an issue that they need to have resolved. It might be something they notice happening in the software but just do not understand why or what it is. It could be some training is needed to answer a question. On days like this I put on my troubleshooting hat and help to work with the customer to find the answer. Sometimes I can find it on my own and sometimes I must ask for help internally. Support can be quite satisfying because in the end both you and the customer learn something.
I also get to put on my marketing hat by helping to build content for our broader industry exposure. This could take the form of writing white papers or presentations for our website.
I also wear a sales hat by giving live online demos to potential customers and dealers of our company's solutions. I need to be able to listen to the needs of the customer and then show them how our products can meet them.
I'm also very fortunate to be able to travel occasionally for this job. Sometimes it is for a trade show where I'm giving demos at our booth, other times it is to visit customers, either for on-site training, engineering, or sales meetings. In a world where we all do so many virtual meetings, I feel that face-to-face meetings (especially with customers) have become even more powerful.
How did you get started in the media industry? I hope it doesn't sound too clich but it really was by luck. I graduated from college with a major in Sociology. I had also taken several computer science classes which I was enjoying. My senior year I had a part-time job working for the University alumni relations office for their IT help desk, adding PCs to the network, settings up printers, helping people with their email. The regular network stuff. I really enjoyed it. I realised there was this whole world of IT industry that wasn't necessarily only software development but also the deployment of that software.
So now the lucky part. When I graduated, I decided I would try to find a job in technology and right away I found an opening for a software support specialist working for a software company that primarily made software for the radio industry. That company (and I along with it) went on to expand into TV and media.
What training did you have before entering the industry? In college I took computer science courses. For hands-on technology experience I worked for a help desk. Although I didn't really consider it at the time, it gave me a foundation both in deep technical understanding and also the support/bedside manner you need to be successful in customer-facing positions.
Half of what I do today is based on my technical knowledge and experience. The other half is based on communication skills with other people. Both are equally important.
Why do you enjoy working in the industry? Mostly because of the people. They're fun. And because of the technology. It's also fun. Everything is always evolving so you get to learn new things all the time. In fact, I think it's a requirement for anything to work in this industry, you have to be open to change and willing to learn new things all the time.
What is working well this year won't necessarily work well next year so we always have to be willing to adapt. Being agile in our mindset is very important.
What piece of advice would you offer someone looking to explore a role similar to yours? Try to learn something new every day. Don't be afraid to make mistakes. Be true to yourself and kind to everyone. Those in themselves will take you far. If in particular you want to get into a role like mine I'd suggest you first find a role in technical support. These jobs tend to be entry-level where you can quickly build both your technical and people skills. You'll be amazed at the doors that start to open from there.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
05/06/2026
Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Home to cutting-edge sovereign AI infrastructure and robotics innovators, as well as one of the world's most passionate gaming communities, South Korea is o...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
WorldCasts Cyrus Uible explains the importance of an agile mindset in the media tech industry; and why you shouldnt be afraid to make mistakes
