
Actor Adrian Grenier is known for his work on movies like The Devil Wears Prada and the TV show Entourage, but off camera, he's building a different kind of pod. He is a passionate environmentalist and, in 2015, cofounded the nonprofit Lonely Whale, an organization dedicated to building community, connecting with the ocean, and fighting plastic waste. The nonprofit's name is inspired by a whale that researchers have dubbed the loneliest whale in the world because he sings at a different frequency than the rest of the species.
To tell the story of Lonely Whale and his activism, the actor and environmentalist curated an exclusive Spotify playlist in collaboration with Client Earth, Lonely Whale #PlaylistsForEarth. In honor of World Oceans Day, For the Record caught up with Adrian to talk about his work.
What impact do you hope Lonely Whale has on the world? Our mission is not to get rid of single-use plastics or to save the ocean, but rather to connect with one another and to bond with the ocean. Through connection, through our personal and collective expression of what's possible, we begin to make the choices that reflect our values.
Our hero mascot, the lonely whale, has been seeking connection his whole life, calling out in a unique frequency of 52 hertz. The lesson I've learned from him is not only the power of unique expression, but also the importance of finding connection and bonding with each other. I always imagined a world that was free of plastic in the ocean, where human beings were kinder to each other, people didn't suffer as much, and we cared more for animals and the well-being of nonhuman species.
A lot has changed in our awareness and understanding of climate change since you founded the organization in 2015. How has that changed your role with Lonely Whale and your outlook on sustainability? At Lonely Whale, we really believe that self-care is ocean care. More and more, people are recognizing that in order to heal the world outside themselves, they must heal what's inside their immediate circle. A lot of traditional activism has been colonial in nature, the savior complex of wanting to go out and save the world while sitting on your hands or not taking a big look in the mirror. I see a lot of people starting to wake up to that, to the change that is right there in their own hands.
How have people responded to Lonely Whale's mission? Are they finding connection with the ocean, with each other? It's been absolutely incredible-our community has really grown significantly over the past years. We've worked with individuals to create a number of programs to reduce plastic. We've started a movement of awareness around single-use plastics that make their way into the ocean, starting with the smallest unit of measure: the plastic straw. That has been the entry point to the larger challenge of reducing our consumption of single-use plastics.
We also started NextWave Plastics, which brings together a consortium of companies with a global footprint that are all committed to finding a use case for plastic destined for the ocean. The goal is to keep plastics from going into the ocean and putting them back into the economy. And we launched Ocean Heroes boot camp, which is 300-plus youngsters between ages 8 and 18 from 30 different countries who come together in a boot camp-style conference to learn about ocean health, science, and connect on their shared values. It's been absolutely incredible.
I'm really excited to say that we are now putting out a film about the loneliness epidemic in our culture, the need for connection, and how that loneliness creates symptoms of self-destructiveness and environmental destructiveness in our culture. The film comes out July 9. It's called The Loneliest Whale: The Search for 52.
On Earth Day, you posted a video to your Instagram sharing some changes you've recently made to your life to be closer to nature. What inspired these life changes? My goals for most of my life were commercial in nature. I was looking to make money, build, grow, and accumulate. Now I'm putting my energy into serving nature, serving my family, and being more present in my everyday life. I lived on a wave of FOMO. In retrospect, it's like everything was always new, and I was always wondering what was next. It wasn't until the past few years that I really realized I need to absolutely commit myself to my principles and ideas. A practice what you preach type thing. Now I'm leaning in and settling into being in closer touch with nature. I moved to a farm. I spend my days gardening and farming and taking care of land. And I'm so, so happy.
How do the songs you chose for #PlaylistsForEarth fit into the Lonely Whale mission? I wanted to tell a story with the playlist, to express my personal perspective on environmentalism and ask myself what it means to be an environmentalist, what it means to care for the Earth. I really do believe that the answer is, first and foremost, an effort of self-care and recognizing that you are part of nature. You are a beautiful expression of nature. So if you want to take care of nature, take care of yourself. And then that will spread outward from within you. Self-care equals Earth care. We all need to grow up, take responsibility for ourselves and the land, and recognize this is our home.
Follow along as Adrian shares the Lonely Whale story through song on Lonely Whale #PlaylistsForEarth playlist here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...
13/07/2026
TikTok and WSC Sports have announced a strategic partnership that gives sports r...