Sony Pixel Power calrec Sony

More Than Half of Sub-Saharan Africa to be Connected to Mobile by 2025, Finds New GSMA Study

17/07/2018

Mobile Ecosystem To Add $150 Billion to Regional Economy by 2022

Kigali, Rwanda: More than half the population of Sub-Saharan Africa will be subscribed to a mobile service by 2025, according to the latest edition of the GSMA's Mobile Economy report series, published at the GSMA Mobile 360 - Africa' event being held in Kigali this week. The new report forecasts that there will be 634 million unique mobile subscribers1 across Sub-Saharan Africa by 2025, equivalent to 52 per cent of the population, up from 444 million (44 per cent) at the end of last year. The report also calculates that the mobile ecosystem will add more than $150 billion in value to Sub-Saharan Africa's economy by 2022, equivalent to almost 8 per cent of regional GDP.

For many citizens across the region, particularly those living in rural areas, a mobile phone is not just a communications device but also the primary channel for getting online and a vital tool for improving their lives, commented John Giusti, Chief Regulatory Officer at the GSMA. More needs to be done to extend connectivity to the remaining unconnected and underserved populations across Sub-Sahara Africa, but this will require a focus on long-term industry sustainability that can only be achieved through investment-friendly policies and supportive regulatory frameworks.

Meeting the Affordability Challenge of a Youthful Population

Sub-Saharan Africa has been the world's fastest-growing mobile region in recent years but subscriber growth is slowing as the industry faces the challenges of affordability and a youthful population. The region's current mobile penetration rate (44 per cent of the population) is significantly below the global average of 66 per cent. Further, according to the World Bank, around 40 per cent of the population in the region are under the age of 16, a demographic segment that has significantly lower levels of mobile ownership than the population as a whole.

However, despite these challenges, smartphone adoption continues to increase rapidly thanks to lower device costs, which is serving to accelerate migration to 3G/4G mobile broadband networks and services. Today's report predicts that mobile broadband will account for 87 per cent of mobile connections2 in Sub-Saharan Africa by 2025, up from 38 per cent in 2017. Moreover, nearly 300 million new subscribers are expected to use their devices to access mobile internet services over the next seven years.

A Growing Contributor to Economic Growth, Tech Innovation and the SDGs

Last year, mobile technologies and services accounted for 7.1 per cent of GDP across Sub-Saharan Africa, a contribution that amounted to $110 billion of economic value added3. By 2022, the region's mobile economy is forecast to generate more than $150 billion (7.9 per cent of GDP) of economic value as countries continue to benefit from improvements in productivity and efficiency, particularly due to the increase in mobile internet adoption. The region's mobile ecosystem also supported 3 million jobs in 2017 and contributed almost $14 billion to the funding of the public sector in the form of general taxation as well as sector-specific levies on the consumption of mobile services.

The report also includes examples of how mobile networks and services are playing a key role in delivering the UN's Sustainable Developments Goals (SDGs)4, as well as supporting a fast-growing tech startup ecosystem. Many tech startups in Africa now use mobile as the primary platform to create solutions that address a range of socioeconomic challenges.

Sub-Saharan Africa's mobile industry is showing strong progress in achieving the targets of the SDGs, predominantly through increased connectivity and access to information, but also through the delivery of services, such as mobile money, that increase productivity, improve well-being and reduce poverty, added Giusti.

The new report, The Mobile Economy: Sub-Saharan Africa 2018', is authored by GSMA Intelligence, the research arm of the GSMA. To access the full report and related infographics, please visit: https://www.gsma.com/mobileeconomy/sub-saharan-africa/.

-ENDS-

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

Media Contacts:

For the GSMA

David Ntwampe Maila

+ 27 72 015 4702

dmaila@webershandwick.com

Beau Bass

+44 79 7662 4962

beau.bass@webershandwick.com

GSMA Press Office

pressoffice@gsma.com

1 A unique mobile subscriber represents an individual that can account for multiple SIM connections

2There were 747 million SIM connections (excluding licensed cellular IoT) in Sub-Sahara Africa at the end of 2017, forecast to rise to 1 billion in 2025

3 GDP contribution includes direct ecosystem contribution (2.5%); indirect contribution (0.7%); and productivity improvements (3.9%).

4 The United Nations member states adopted a set of 17 Sustainable Development Goals (SDGs) in September 2015. The SDGs set a number of targets, including ending poverty, halting climate change, and fighting injustice and inequality, by 2030. http://www.gsma.com/betterfuture/
LINK: https://www.gsma.com/newsroom/press-release/more-than-half-of-sub-saha...
See more stories from gsma

Europe Stories

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

26/04/2024

The Story Collective opens largest film and TV studio in the heart of London

The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages By Matthew Corrigan Publi...

26/04/2024

Richard Perkett joins Amagi as chief product officer

Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries ...

25/04/2024

Opinion: charting a cloud driven future

M2A Medias Matt Hughes asks, is it time for news broadcasting to shift to the cloud? By Contributor Published: April 25, 2024 M2A Media's Matt Hughes ...

25/04/2024

Czech mates

The writer and director of a hit Czech series tell Robert Shepherd about their approach to portraying real-life Pakistani kidnappings on the small screen, while...

25/04/2024

Molinaire Creative Group opens new Liverpool facility

Notorious DIT will work with the Liverpool Film Office to increase opportunities for regional talent By Matthew Corrigan Published: April 25, 2024 Updated:...

25/04/2024

Unlock the potential of automated node-based and no-code media workflows at MPTS 2024

Published On: April 25th, 2024 data-orig-src=https://www.sgo.es/wp-content/upl...

25/04/2024

Explore the Future of VR 180 Storytelling with Dolce Mia and Mistika VR

Published On: April 25th, 2024 data-orig-src=https://www.sgo.es/wp-content/uploads/Dolce-Mia-Header-image.png width=1040 height=533 class=lazyload wp-image-0 ...

25/04/2024

IBM Transforms the Storage Ownership Experience with IBM Storage Assurance

LONDON, UK, April 25, 2024 IBM (NYSE: IBM) today announced new storage capabilities that give clients choice and control in the data center to maximise perfor...

25/04/2024

Socio-ecological impact through reuse of IT hardware

Social and Ecological Impact through Reuse of IT Hardware Social & green IT: Arvato Systems and AfB Securing three jobs for people with disabilities Savings...

25/04/2024

AMATEUR DRAMA TAKES CENTRE STAGE AS RT ALL IRELAND DRAMA FESTIVAL LAUNCHES IN THE ABBEY THEATRE

Amateur drama took centre stage as the All Ireland Drama Festival was officially...

25/04/2024

AI-assisted optronics: an unprecedented European project to increase combat perception capabilities

Facebook Twitter LinkedIn The European Commission signed the Grant Agreeme...

24/04/2024

UKTV's pay TV channel Alibi joins forces with S4C and All3Media International for new legal crime drama series Mudtown

Cast set to star include Erin Richards and Tom Cullen Wednesday 24 April 2024 ...

24/04/2024

K-Hip-Hop's Biggest Names Take Center Stage on KrOWN X HAN 2024'

This month marked the return of Spotify's HAN, our collaborative program that brings the unique sounds and culture of Korean hip-hop to the world through ex...

24/04/2024

RADAR Italy Returns With 6 Artists Transforming the Country's Music Landscape

As Spotify's program to spotlight rising talent from around the world, RADAR...

24/04/2024

Spotify Partners With Les Flammes Music Awards To Celebrate French Rap

Spotify is once again teaming up with Les Flammes, the only music awards dedicated to rap, R&B, Afrobeats, and popular culture in France. Spotify helped create...

24/04/2024

Taylor Swift's THE TORTURED POETS DEPARTMENT' Becomes Spotify's Most-Streamed Album in One Week

Records smashed. History made. It's been just five days since Taylor Swift u...

24/04/2024

Authentic Perspectives

The first feature film from writer-director Shaun Seneviratne, Ben and Suzanne: A Reunion in 4 Parts depicts the struggle between love and duty as Ben (Sathya S...

24/04/2024

Melanie Georgieva Joins Panalux as Long Form Sales Director

LONDON, England (24 April 2024) Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision'...

24/04/2024

Deutsche Telekom Powers New MagentaTV Service With Broadpeak's Cloud DVR Solution

April 24, 2024 -- Deutsche Telekom Powers New MagentaTV Service With Broadpea...

24/04/2024

VEON Announces 2024 AGM and Board Nominees

24 Apr 2024 VEON Announces 2024 AGM and Board Nominees Amsterdam, 24 April 2024 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator...

24/04/2024

Rohde & Schwarz and IPG Automotive unveil a complete Hardware-in-the-Loop automotive radar test solution

Rohde & Schwarz and IPG Automotive unveil a complete Hardware-in-the-Loop automo...

24/04/2024

Nurturing a new look for Huntapac

Posted on 24 Apr 2024 Creating a contemporary brand update that reflects a company's strong heritage can often pose a challenge, yet its a task ICG embrace...

24/04/2024

2024-04-24

Beginning in May, a special Today at Apple series titled Made for Business will offer small business owners and entrepreneurs free opportunities to learn how ...

24/04/2024

Print beats other media channels to deliver largest ROI

% of profit volume % of advertising investment % of full payback % of sustained parback % of short-term payback % of immediate payback Full payback ROI S...

23/04/2024

Tackling lies online: the answer may be all in the mind

Psychology can play an important role in helping us understand what audiences respond to (Dr Jon Roozenbeek, Cambridge Social Decision-Making Lab) For newsroom...

23/04/2024

Spotify Reports First Quarter 2024 Earnings

Today, we announced our first quarter 2024 earnings. In a solid start to the year, Spotify reported Monthly Active Users grew 19% Y/Y to 615 million. Subscri...

23/04/2024

Spotify rapporterar intkter fr frsta kvartalet i 2024

Idag publicerar Spotify sina finansiella resultat f r f rsta kvartalet 2024. ret har inletts stabilt: M natliga aktiva anv ndare kade med 19 % j mf rt med f...

23/04/2024

Discover Your K-Pop Persona With Spotify's New Interactive Experience

In the last decade, as K-Pop cemented its status as a global phenomenon, Spotify has helped fans around the world keep their fingers on the pulse at every step ...

23/04/2024

Creative UK launches manifesto calling for more investment in creative R&D; revised approach to trade and exports

Entitled Our Creative Future, the manifesto calls for radical new action' t...

23/04/2024

Audiotonix secures landmark' investment

The company has secured investment from private equity firm PAI Partners, which also holds a stake in outside broadcasting company EMG By Jenny Priestley Pub...

23/04/2024

James Cameron backs Marlow Film Studios proposal

Cameron also said he recognised Marlow as a potential UK and European base for his new company, LIGHTSTORM 3D By Matthew Corrigan Published: April 23, 2024 ...

23/04/2024

IBC launches 2024 Innovation Awards with new categories

The five categories cover Content Creation, Content Distribution, Content Everywhere, Social Impact and Environment & Sustainability By Matthew Corrigan Publ...

23/04/2024

Pascal Fratellia leaves Olympics role at EBU

He played a central role in securing key broadcast rights, including the FIFA World Cup 2018 and 2022 By Matthew Corrigan Published: April 23, 2024 He pla...

23/04/2024

Discover what is new: Mistika Boutique and Ultima enhance conforming, rendering and project collaboration

Published On: April 23rd, 2024 data-orig-src=https://www.sgo.es/wp-content/upl...

23/04/2024

Rohde & Schwarz introduces new R&S SMB100B microwave signal generator for analog signal generation up to 40 GHz

Rohde & Schwarz introduces new R&S SMB100B microwave signal generator for analog...

23/04/2024

FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award

Entries open from 1 May 31 July to colourists on any grading platform The Fil...

23/04/2024

Niels Steenstrup appointed CEO of Thales InFlyt Experience

Facebook Twitter LinkedIn We thank TK for his leadership and dedication to our customers' success. We wish him well on his retirement, said Yannick ...

23/04/2024

Thales opens a new System Testing Centre for German F126 project

Facebook Twitter LinkedIn On April 23rd 2024, Thales, the German Navy and German military procurement agency, BAAINBw (Federal Office of Bundeswehr Equipm...

22/04/2024

UKTV Ventures partners with Elder, in airtime-for-equity deal

22 April 2024 - Award-winning broadcaster UKTV has today announced it has invested in the award-winning online care marketplace, Elder, using its multi-million ...

22/04/2024

Taylor Swift's THE TORTURED POETS DEPARTMENT' Breaks Multiple Spotify Records in Less Than 24 Hours

It's a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her ...

22/04/2024

Adapting to Landscapes With LEE Filters

In this video, LEE Filters ambassador Jordan Banks ventures into Snowdonia National Park in Wales. Faced with less-than-ideal weather conditions, he adapts his ...

22/04/2024

Ross Video expands graphics portfolio with Bannister Lake Software acquisition

The Chameleon solution provides access to real-time data from a range of sources, enabling users to construct tickers, L-bars, snipes, web widgets and full fram...

22/04/2024

What happened in Vegas: 2024 edition

TVBEuropes editor Jenny Priestley highlights some of the main talking points at this years NAB Show By Jenny Priestley Published: April 22, 2024 TVBEurope...

22/04/2024

Rohde & Schwarz expands footprint in India by opening new state-of-the-art facility in Bengaluru

Rohde & Schwarz expands footprint in India by opening new state-of-the-art facil...

22/04/2024

Comscore at the 19th Annual Needham Technology, Media & Consumer Conference

Comscore at the 19th Annual Needham Technology, Media & Consumer Conference RESTON, Va., April 22, 2024 Comscore (Nasdaq: SCOR), a trusted partner for plannin...

22/04/2024

CODA Audio system is Crowning Glory for Brooklyn Cultural Hub

Crown Hill Theatre in Brooklyn, New York, officially opened its doors with a red-carpet event in early December 2023. The brainchild of entrepreneur and musicia...

22/04/2024

Cian Cobhin's An Taobh Tuathail marks 25 years on air

An Taobh Tuathail (ATT), RT Raidi na Gaeltachta's flagship alternative radio, presented by Cian C obh in show turns 25 in May 2024. The acclaimed music ...