
Leader in Human Performance Valued at $1.2 Billion
Boston, MA October 28, 2020 WHOOP, the human performance company, has closed a $100 million Series E financing at a $1.2 billion valuation led by IVP. Participating investors include SoftBank Vision Fund 2, Accomplice, Two Sigma Ventures, Collaborative Fund, Thursday Ventures, Nextview Ventures, Promus Ventures, Cavu Ventures, and D20 Capital. Professional athletes investing include 2x NBA Finals MVP Kevin Durant (via ThirtyFive Ventures), 11x Pro Bowler Larry Fitzgerald, Super Bowl MVP Patrick Mahomes, 2x Super Bowl MVP Eli Manning, 4x Major Champion Rory McIlroy, and Major Champion Justin Thomas.
This new round of investment follows a period of tremendous growth for the WHOOP membership and overall business, and it will unlock new opportunities for the company. WHOOP will primarily invest these new funds in product and software development, global expansion, and membership services.
We will continue to make WHOOP the best product experience for measuring and improving health, said Will Ahmed, WHOOP Founder & CEO. Human performance is a new category and WHOOP has emerged as both the pioneer and market leader. We're proud to partner with IVP and other prominent investors who share our vision.
WHOOP is a monthly subscription for 24/7 health monitoring across sleep, recovery, strain, and more. The WHOOP membership includes free hardware (WHOOP Strap 3.0) and a coaching platform designed to optimize behavior. Studies show that after a year on WHOOP, members experience longer and more consistent sleep, improved physiology, enhanced physical performance, and meaningful lifestyle changes.
WHOOP has built best-in-class wearable technology and an aspirational brand that have propelled the company to an impressive period of hypergrowth, said Eric Liaw, General Partner at IVP, who has joined the WHOOP Board of Directors. We are excited to partner with a strong leadership team as WHOOP continues to revolutionize the market for human performance.
WHOOP has more than 325 employees, including over 200 new hires in 2020, and has raised more than $200 million to date. Visit [insert locker link] to learn more about the Series E round and use of capital.
About WHOOP
WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.
About IVP
With $7 billion of committed capital, IVP is one of the premier later-stage venture capital and growth equity firms in the United States. Founded in 1980, IVP has invested in over 400 companies with 115 IPOs. IVP is one of the top-performing firms in the industry and has a 39-year IRR of 43.1%. IVP specializes in venture growth investments, industry rollups, founder liquidity transactions, and select public market investments. IVP investments include such notable companies as AppDynamics (CSCO), Coinbase, Compass, CrowdStrike (CRWD), Datadog (DDOG), Discord, Dropbox (DBX), GitHub (MSFT), Glossier, Grammarly, HashiCorp, Hims & Hers, HomeAway (AWAY), Hopin, Klarna, LegalZoom, Looker (GOOGL), Marketo (MKTO), MasterClass, Mindbody (Vista), MuleSoft (CRM), Netflix (NFLX), Personal Capital (Empower), Podium, Rubrik, Slack (WORK), Snap (SNAP), Supercell (Tencent), Tanium, TransferWise, Twitter (TWTR), UiPath, Yext (YEXT), ZenDesk (ZEN), ZipRecruiter, and Zynga (ZNGA). For more information, visit www.ivp.com or follow IVP on Twitter: @ivp.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Westminster Schools, a K through 12 school in Atlanta, Georgia with approximately 2,000 students, has transformed its student broadcast and digital storytelling...
23/09/2026
The 2026 edition of CABSAT and SATExpo may have a new home and dates in the diary, but it still retains a strong presence from UK companies in the GREAT Britain...
23/09/2026
Glensound will return to CABSAT with new developments in professional monitoring and Dante interfacing, alongside its established commentary, esports and parlia...
22/09/2026
From Malaysia to Mexico and from DR Congo to Ukraine, this year's 12 finalists for the 2026 Thomson Foundation Young Journalist of the Year award tell extra...
22/09/2026
The annual preseason content-gathering event brought 36 NHL players to Las Vegas, where ESPN used 2.5 kilowatts of laser power and a motion-control camera syste...
22/09/2026
Neumann has introduced the KK 104 A (cardioid) and KK 105 A (supercardioid) wireless capsule heads, succeeding the KK 204 and KK 205. The new capsules are compa...
22/09/2026
The NFL and TMRW Sports have announced a new annual Pro Flag Showcase to be held during Super Bowl LXI week in Los Angeles. The event will feature top flag foot...
22/09/2026
Washington State University has unveiled a new end zone video display and audio ...
22/09/2026
Disney's SVP of Live Operations and Engineering details the technology behin...
22/09/2026
Cosm has announced two senior promotions. Mazen Alawar has been promoted to SVP,...
22/09/2026
Mississippi State University's University Television Center has purchased four KOKUSAI DENKI SK-UHD7000-S2 cameras since 2024, with plans to add two more, a...
22/09/2026
Net Insight has announced that Christine Kjellvard will assume the role of interim Chief Financial Officer on November 1, 2026. Kjellvard has previously held in...
22/09/2026
Net Insight has announced Zyntai TimeNode Access, a compact PTP Grandmaster designed for distributed edge sites. The product carries secure, precise time across...
22/09/2026
Sam Hazeldine, Austin Amelio, Padraic McKinley, Julia Jones, and Ethan Hawke attend the premiere of The Weight at The Ray Theatre on January 26, 2026, in Park...
22/09/2026
Second high-gain tone plug-in released
Following on from their debut release, Chainsaw Suite, Avalanche Tones have announced the launch of their second plug...
22/09/2026
Uncompressed audio with below 6ms of latency
Lewitt's have just introduced their first pair of headphones which, despite being aimed primarily at studio...
22/09/2026
Two new capsule heads for Sennheiser wireless systems
Neumann have announced the upcoming launch of the KK 104 A and KK 105 A, a pair of new premium condens...
22/09/2026
Apogee Plugins Are Moving to Plugin Alliance We're excited to share an important update about the future of Apogee plugins.
Apogee plugins are moving to Pl...
22/09/2026
Parkland, Florida, US, September 22, 2026: SipRadius, widely recognized for making content processing and connectivity secure and seamless, has been honored wit...
22/09/2026
VanityFilter 3.1.5 adds project files and adjustable protection around lips, bro...
22/09/2026
Chile's TV Modernizes Broadcast Operations with Blackmagic Design
Brie Clayton September 22, 2026
0 Comments
URSA Broadcast G2 brings versatility...
22/09/2026
OWC Shares Sneak Peek at Amazon Prime Big Deal Days Pricing
Brie Clayton September 22, 2026
0 Comments
Image courtesy of Deposit Photos
Business and ...
22/09/2026
Berklee's First Homecoming Block Party Brings Alumni Home for Global Music F...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
NVIDIA AI Day Singapore, which takes place Sept. 22-23 at the Raffles City Conve...
22/09/2026
From Academy Award-winning Passion Pictures and BAFTA-winning director Marian Mo...
22/09/2026
Tuesday 22 September 2026
Portrait Artist of the Year returns to Sky Arts with ...
22/09/2026
Whether it be from the sun or from our phones and other devices, we are all exposed to electromagnetic radiation in some shape or form. With the dramatic growth...
22/09/2026
Comscore's latest AI Intelligence Report Shows Competition Intensifying as C...
22/09/2026
The Factory-X Project Sets Standards for Data Sovereignty in Industry
Arvato Systems Brings Digital Sovereignty to Industrial Practice
Factory-X Successfully...
22/09/2026
LONDON Apple today announced the opening of Apple Music Hall, a brand-new state-...
22/09/2026
RT , Creative Ireland and Shared Island Initiative ask young artists
to respon...
22/09/2026
To build and deploy sophisticated robotics applications that can perceive, reason and act in dynamic environments, developers need new physical AI models and to...