
Leader in Human Performance Valued at $1.2 Billion
Boston, MA October 28, 2020 WHOOP, the human performance company, has closed a $100 million Series E financing at a $1.2 billion valuation led by IVP. Participating investors include SoftBank Vision Fund 2, Accomplice, Two Sigma Ventures, Collaborative Fund, Thursday Ventures, Nextview Ventures, Promus Ventures, Cavu Ventures, and D20 Capital. Professional athletes investing include 2x NBA Finals MVP Kevin Durant (via ThirtyFive Ventures), 11x Pro Bowler Larry Fitzgerald, Super Bowl MVP Patrick Mahomes, 2x Super Bowl MVP Eli Manning, 4x Major Champion Rory McIlroy, and Major Champion Justin Thomas.
This new round of investment follows a period of tremendous growth for the WHOOP membership and overall business, and it will unlock new opportunities for the company. WHOOP will primarily invest these new funds in product and software development, global expansion, and membership services.
We will continue to make WHOOP the best product experience for measuring and improving health, said Will Ahmed, WHOOP Founder & CEO. Human performance is a new category and WHOOP has emerged as both the pioneer and market leader. We're proud to partner with IVP and other prominent investors who share our vision.
WHOOP is a monthly subscription for 24/7 health monitoring across sleep, recovery, strain, and more. The WHOOP membership includes free hardware (WHOOP Strap 3.0) and a coaching platform designed to optimize behavior. Studies show that after a year on WHOOP, members experience longer and more consistent sleep, improved physiology, enhanced physical performance, and meaningful lifestyle changes.
WHOOP has built best-in-class wearable technology and an aspirational brand that have propelled the company to an impressive period of hypergrowth, said Eric Liaw, General Partner at IVP, who has joined the WHOOP Board of Directors. We are excited to partner with a strong leadership team as WHOOP continues to revolutionize the market for human performance.
WHOOP has more than 325 employees, including over 200 new hires in 2020, and has raised more than $200 million to date. Visit [insert locker link] to learn more about the Series E round and use of capital.
About WHOOP
WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.
About IVP
With $7 billion of committed capital, IVP is one of the premier later-stage venture capital and growth equity firms in the United States. Founded in 1980, IVP has invested in over 400 companies with 115 IPOs. IVP is one of the top-performing firms in the industry and has a 39-year IRR of 43.1%. IVP specializes in venture growth investments, industry rollups, founder liquidity transactions, and select public market investments. IVP investments include such notable companies as AppDynamics (CSCO), Coinbase, Compass, CrowdStrike (CRWD), Datadog (DDOG), Discord, Dropbox (DBX), GitHub (MSFT), Glossier, Grammarly, HashiCorp, Hims & Hers, HomeAway (AWAY), Hopin, Klarna, LegalZoom, Looker (GOOGL), Marketo (MKTO), MasterClass, Mindbody (Vista), MuleSoft (CRM), Netflix (NFLX), Personal Capital (Empower), Podium, Rubrik, Slack (WORK), Snap (SNAP), Supercell (Tencent), Tanium, TransferWise, Twitter (TWTR), UiPath, Yext (YEXT), ZenDesk (ZEN), ZipRecruiter, and Zynga (ZNGA). For more information, visit www.ivp.com or follow IVP on Twitter: @ivp.
North America Stories
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...
13/07/2026
TikTok and WSC Sports have announced a strategic partnership that gives sports r...
13/07/2026
Two new Ross products -Brushback: Full Count and CapGo - are debuting at Citizens Bank Park All-Star festivities...
13/07/2026
MSG Networks' was given exclusive access during the Knicks' unforgettabl...
13/07/2026
LOS ANGELES, July 13, 2026 - Sundance Institute today announced the 10 producers selected to participate in its annual Producers Labs taking place July 13-18 fo...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Composer and Producer Andy Dollerson has built a career by blending his electroacoustic training with hands on production work for independent artists and filmm...
13/07/2026
The next release of the widely used video player VLC 3.0.24 will incorporate full support for RIST, including main profile and some support for advanced profile...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Providing sound reinforcement for a live televised casting show ranks among the most demanding tasks in event technology: the house sound and the broadcast feed...
13/07/2026
Committed to its fans first guiding principle, the genre-defying Savannah Bananas baseball team has placed Calrec at the heart of its growing broadcast story. A...
13/07/2026
At IBC2026, Intinor will demonstrate its latest developments and present a practical path for broadcasters transitioning to IP workflows. The showcase focuses o...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/07/2026
COW Jobs: Video Production Specialist, Indie Game - Remote
Brie Clayton July 12, 2026
0 Comments
Video Production Specialist (Indie Game)
May 29, 20...
11/07/2026
(L-R) Bruce McKenzie, Mimi Rogers, Cemre Paksoy, Georgia Bernstein, El onore Hendricks, and Colleen Rose Trundy attend the Night Nurse premiere during the 202...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Boston Conservatory at Berklee Awards Grants to Five Alumni, Supporting Work in ...
11/07/2026
Berklee Alumni and Faculty Recognized with 2026 Emmy Nominations The 27 nominees include Trey Parker (South Park) and seven-time Emmy winner Pablo Mungu a of ...
10/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
10/07/2026
FUJIFILM North America Corporation has announced the FUJINON GF19-35mmT3.5 PZ OIS WR, a cinema power zoom lens for the GFX System with native G Mount. The lens ...
10/07/2026
Dalet has announced a new Long-Term Supported (LTS) release of Dalet Flex, expanding AI capabilities, workflow automation, and integration with Dalia, Dalet'...
10/07/2026
Blackmagic Design has released Fairlight Live, a free software-based broadcast audio mixer for Mac and Windows, available for download now. Simultaneously, the ...
10/07/2026
FloSports and the USA South Athletic Conference have announced an exclusive medi...
10/07/2026
Daktronics has manufactured and installed an LED video display at Field of Dream...
10/07/2026
Registration is now open for NAB Show New York 2026, taking place October 21-22 ...
10/07/2026
Sphere Entertainment Co. and the Formula 1 Heineken Las Vegas Grand Prix have an...
10/07/2026
CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asi...
10/07/2026
Sony Electronics has announced the RX10 V, the fifth generation of its RX10 all-in-one camera series. The camera will be available in August 2026 at a suggested...
10/07/2026
Chyron has announced PRIME 5.4, an update to its unified graphics, playout, and ...
10/07/2026
The nine-time Emmy Award-winning video engineer was a pioneer of NASCAR in-car cameras and a longtime fixture in FOX Sports' video-control operation...
10/07/2026
FuboTV Inc. has announced the appointment of Alisa Bowen as Chief Executive Officer, effective July 10. Bowen succeeds David Gandler, who co-founded the company...
10/07/2026
Every entry on Nielsen's Top 25 Live Sports Events Telecasts for the week of...
10/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
10/07/2026
Drones, jibs, robos are part of the expanded camera complement for the Professional Bull Riders series
PBR Teams' 2026 season, with a 10-team field competi...
10/07/2026
(L-R) Michael Arndt, Paul Dano, Toni Collette, Valerie Faris, Abigail Breslin, Jonathan Dayton, and Greg Kinnear attend the Park City Legacy program screening o...
10/07/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...