Sony Pixel Power calrec Sony

WHOOP Raises $100 Million In Series E Funding

28/10/2020

Leader in Human Performance Valued at $1.2 Billion

Boston, MA October 28, 2020 WHOOP, the human performance company, has closed a $100 million Series E financing at a $1.2 billion valuation led by IVP. Participating investors include SoftBank Vision Fund 2, Accomplice, Two Sigma Ventures, Collaborative Fund, Thursday Ventures, Nextview Ventures, Promus Ventures, Cavu Ventures, and D20 Capital. Professional athletes investing include 2x NBA Finals MVP Kevin Durant (via ThirtyFive Ventures), 11x Pro Bowler Larry Fitzgerald, Super Bowl MVP Patrick Mahomes, 2x Super Bowl MVP Eli Manning, 4x Major Champion Rory McIlroy, and Major Champion Justin Thomas.

This new round of investment follows a period of tremendous growth for the WHOOP membership and overall business, and it will unlock new opportunities for the company. WHOOP will primarily invest these new funds in product and software development, global expansion, and membership services.

We will continue to make WHOOP the best product experience for measuring and improving health, said Will Ahmed, WHOOP Founder & CEO. Human performance is a new category and WHOOP has emerged as both the pioneer and market leader. We're proud to partner with IVP and other prominent investors who share our vision.

WHOOP is a monthly subscription for 24/7 health monitoring across sleep, recovery, strain, and more. The WHOOP membership includes free hardware (WHOOP Strap 3.0) and a coaching platform designed to optimize behavior. Studies show that after a year on WHOOP, members experience longer and more consistent sleep, improved physiology, enhanced physical performance, and meaningful lifestyle changes.

WHOOP has built best-in-class wearable technology and an aspirational brand that have propelled the company to an impressive period of hypergrowth, said Eric Liaw, General Partner at IVP, who has joined the WHOOP Board of Directors. We are excited to partner with a strong leadership team as WHOOP continues to revolutionize the market for human performance.

WHOOP has more than 325 employees, including over 200 new hires in 2020, and has raised more than $200 million to date. Visit [insert locker link] to learn more about the Series E round and use of capital.

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.

About IVP

With $7 billion of committed capital, IVP is one of the premier later-stage venture capital and growth equity firms in the United States. Founded in 1980, IVP has invested in over 400 companies with 115 IPOs. IVP is one of the top-performing firms in the industry and has a 39-year IRR of 43.1%. IVP specializes in venture growth investments, industry rollups, founder liquidity transactions, and select public market investments. IVP investments include such notable companies as AppDynamics (CSCO), Coinbase, Compass, CrowdStrike (CRWD), Datadog (DDOG), Discord, Dropbox (DBX), GitHub (MSFT), Glossier, Grammarly, HashiCorp, Hims & Hers, HomeAway (AWAY), Hopin, Klarna, LegalZoom, Looker (GOOGL), Marketo (MKTO), MasterClass, Mindbody (Vista), MuleSoft (CRM), Netflix (NFLX), Personal Capital (Empower), Podium, Rubrik, Slack (WORK), Snap (SNAP), Supercell (Tencent), Tanium, TransferWise, Twitter (TWTR), UiPath, Yext (YEXT), ZenDesk (ZEN), ZipRecruiter, and Zynga (ZNGA). For more information, visit www.ivp.com or follow IVP on Twitter: @ivp.
LINK: https://www.ivp.com/news/press-release/whoop-raises-100-million-in-ser...
See more stories from ivp

North America Stories

17/02/2026

L3Harris Marks Delivery of 3 Million Fuzes to US Army

A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...

17/02/2026

TV Viewing Hits 12-Month High in Nielsen's January Report of The Gauge

Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts ESPN (+86%) and FOX News Channel (+17%) Combin...

17/02/2026

Gray Signs Deal for Atlanta Braves Spring Training Games

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

January TV Viewing Hits 12-Month High

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

TAG Video Systems Expands MCS 1.7.0 With New Lens Visualization Tool

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

BCNEXXT Positions Broadcasters to Unlock New Revenue Oppo...

As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...

17/02/2026

Qube Cinema announces the acquisition of the business of Arts Alliance Media (AAM)

Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...

17/02/2026

Unveiling What's Next on Netflix for Australia and New Zealand in 2026

Back to All News Unveiling What's Next on Netflix for Australia and New Zealand in 2026 Entertainment 17 February 2026 GlobalAustraliaNew Zealand Link ...

17/02/2026

WBD Files Definitive Proxy Statement and Schedules Special Meeting for March 20, 2026, to Approve the WBD-Netflix Transaction

Back to All News WBD Files Definitive Proxy Statement and Schedules Special Mee...

16/02/2026

Live From NBA All-Star 2026: NEP Group Powers Game Capture With TFC Infrastructure, Specialty Cameras

The production infrastructure scaled seamlessly from regular-season games to the...

16/02/2026

Live From NBA All-Star 2026: NBC Sports' Ryan Soucy and Kim Titone on Ops for a New Era of NBA on NBC'

The operations team reimagined traditional workflows were reimagined and built a...

16/02/2026

Live From NBA All-Star 2026: NBA TV's New League-Run Era Debuts With Live Studio Shows

Once again an in-house operation, the league's network is producing shows fr...

16/02/2026

Live From NBA All-Star 2026: For NBA Broadcast Operations, There's a Lot of New'

The league is producing its first All-Star with NBC, Intuit Dome, and, once agai...

16/02/2026

Boland's Groundbreaking 12G 4K Video Wall

When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and time...

16/02/2026

NATO Upgrades Brussels HQ Broadcast Studio with Grass Valley Cameras

Grass Valley, a media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadc...

16/02/2026

Comcast Business Powers February's Biggest Sports Moments

Comcast Business announces it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of...

16/02/2026

NBC Olympics on NEP's Critical Role for the 2026 Winter Olympics

Week two of the 2026 Milano Cortina Winter Olympics are underway and crucial to the NBC Sports efforts has been the NEP Group which is providing a full range of...

16/02/2026

Train Dreams, Sorry, Baby, Lurker, and Other Sundance Institute-Supported Wins at the 2026 Spirit Awards

The Film Independent Spirit Awards have officially switched things up. This Sund...

16/02/2026

L3Harris Receives New Contract to Power THAAD Interceptors

A THAAD interceptor is launched during a successful Missile Defense Agency intercept test (Photo Credit: Missile Defense Agency)...

16/02/2026

Content Vault Expands Device Specific File Encryption to...

Content Vault, the patent-pending content security platform originally developed for the film, television and entertainment industries, has today announced a ma...

16/02/2026

Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix

Back to All News Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix Entertainment 16 February 2026 GlobalJapan Link copied to clip...

16/02/2026

Netflix Releases the Second Season of 'Gangs of Galicia' on April 3

Back to All News Netflix Releases the Second Season of Gangs of Galicia on April 3 Entertainment 16 February 2026 GlobalSpain Link copied to clipboard Wat...

16/02/2026

"Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix

Back to All News "Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix Entertainment 16 February 2026 GlobalJapan Link copied to clipboard ...

16/02/2026

New Data Shows NVIDIA Blackwell Ultra Delivers up to 50x Better Performance and 35x Lower Costs for Agentic AI

The NVIDIA Blackwell platform has been widely adopted by leading inference provi...

15/02/2026

Live From NBA All-Star 2026: Entertainment Takes the Court in a Big Way

With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound There'll be a lot new for the 75th NBA All-Star W...

15/02/2026

Live From NBA All-Star 2026: NBC Sports Director Pierre Moossa Previews NBC's Return to the Event

After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...

15/02/2026

Live From NBA All-Star 2026: Peacock, NBC Sports Offer Viewers a Front-Row Seat With Courtside Live'

New to NBA coverage, the viewer experience offers several angles in addition to ...

15/02/2026

Live From NBA All-Star 2026: NBC Sports Returns With Plenty of Tech Toys in Tow

Coverage features 4X-slo-mo Supracam and Steadicam, Nucleus 4K cameras, closer play-by-play angle, 10 player mics NBC Sports is in the midst of its first NBA A...

14/02/2026

Cineverse Acquires TV Monetization Platform IndiCue

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

ESPN's Audiences for College Basketball On Track for Major Growth

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

TCL Display Technologies Deployed at Winter Olympics

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

Boston Conservatory Orchestra Helps Peter and Leonardo Dugan Complete Their Dream Piece

Boston Conservatory Orchestra Helps Peter and Leonardo Dugan Complete Their Dre...

13/02/2026

OBS Accelerates Shift to Cloud

Olympic Broadcasting Services (OBS) has provided an update on its adoption of the cloud as it continues on its journey to fully migrate to IT-based systems by 2...

13/02/2026

France Tlvisions Launches France 2 UHD with Dolby Vision and Dolby Atmos to Max out AC-4 Experiences for Winter Olympics Fans

France T l visions has successfully launched France 2 UHD featuring Dolby Vision...

13/02/2026

OBS Expands Athlete Moment,' Family Reunions to Capture Human Side of Winter Games

Partnering with Worldwide Olympic Partner TCL, OBS deploys connected Athlete Mom...

13/02/2026

Men's Figure Skating Photo Gallery

The men's figure skating long-form program is tonight, and it promises to be an exciting night for fans in the stands, fans at home, and even the production...

13/02/2026

Entertainment Takes the NBA Court in a Big Way

With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound There'll be a lot new for the 75th NBA All-Star W...

13/02/2026

SVG GameDay, Episode 3: Sean Tabler - Producing Hockey in the City of Angels

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

13/02/2026

Teradek Introduces RF-X, Revolutionizing Mission-Critical Signal Redundancy

Teradek announces the launch of RF-X Auto Switcher, a revolutionary appliance designed to deliver flawless, uncompromised signal integrity for the world's m...

13/02/2026

Synamedia & Globecast Selected for FA Cup Cloud Distribution

Globecast and Synamedia announces that Pitch International (Pitch), the leading London-based sports marketing agency, has gone live with cloud-based distributi...

13/02/2026

Ratings Roundup: NBC Sports' Legendary February Hits Record Viewership Levels

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

13/02/2026

NBC Olympics' Amy Rosenfeld on the Drone Craze, Friends & Family Moments, Stamford's Role for Milano Cortina

Far from the action in the snow and on the ice, the team controls the production...

13/02/2026

2026 Daytona 500: FOX Sports' Mike Davies, George Grill on Working Within an IP-Based Compound, Solving the Ops Puzzle of the Super Bowl of Racing

The Daytona 500 is called The Super Bowl of Racing for a reason. Whether it's the culmination to five days of action on the track, the sheer size and scop...

13/02/2026

OBS Expands AI-Powered Content Workflows

For the Milano Cortina Games, Olympic Broadcasting Services (OBS) is delivering more than 6,500 hours of content, with more than 900 hours of live action, sprea...

13/02/2026

NBC Sports Director Pierre Moossa Previews NBC's First NBA All-Star Production in 24 Years

After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...

13/02/2026

Film Festival Watch: 18 Sundance Institute-Supported Projects To Watch at the 2026 Berlin International Film Festival

By Jessica Herndon We may have just wrapped an unforgettable 2026 Sundance Film...

13/02/2026

Give Me the Backstory: Get to Know Amanda Kramer, the Writer-Director Behind By Design

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

13/02/2026

L3Harris Successfully Completes First Phase of P25 Transition for Florida SLERS

The upgrade to a Project 25 network provides state agencies communicating on the Statewide Law Enforcement Radio System flexibility to tailor the network to the...

13/02/2026

Riedel Opens Kuala Lumpur Office to Strengthen Global 24...

Riedel Communications has officially opened a new office in Kuala Lumpur, Malaysia, marking a strategic expansion of its global Customer Success and IT software...

13/02/2026

ES Broadcast Hire duo celebrate 10-year anniversary with...

Two of ES Broadcast Hire's longest-serving employees recently celebrated a decade working for the company. Annie Breislin, Operations Manager, and Charles ...