Sony Pixel Power calrec Sony

WHOOP Raises $100 Million In Series E Funding

28/10/2020

Leader in Human Performance Valued at $1.2 Billion

Boston, MA October 28, 2020 WHOOP, the human performance company, has closed a $100 million Series E financing at a $1.2 billion valuation led by IVP. Participating investors include SoftBank Vision Fund 2, Accomplice, Two Sigma Ventures, Collaborative Fund, Thursday Ventures, Nextview Ventures, Promus Ventures, Cavu Ventures, and D20 Capital. Professional athletes investing include 2x NBA Finals MVP Kevin Durant (via ThirtyFive Ventures), 11x Pro Bowler Larry Fitzgerald, Super Bowl MVP Patrick Mahomes, 2x Super Bowl MVP Eli Manning, 4x Major Champion Rory McIlroy, and Major Champion Justin Thomas.

This new round of investment follows a period of tremendous growth for the WHOOP membership and overall business, and it will unlock new opportunities for the company. WHOOP will primarily invest these new funds in product and software development, global expansion, and membership services.

We will continue to make WHOOP the best product experience for measuring and improving health, said Will Ahmed, WHOOP Founder & CEO. Human performance is a new category and WHOOP has emerged as both the pioneer and market leader. We're proud to partner with IVP and other prominent investors who share our vision.

WHOOP is a monthly subscription for 24/7 health monitoring across sleep, recovery, strain, and more. The WHOOP membership includes free hardware (WHOOP Strap 3.0) and a coaching platform designed to optimize behavior. Studies show that after a year on WHOOP, members experience longer and more consistent sleep, improved physiology, enhanced physical performance, and meaningful lifestyle changes.

WHOOP has built best-in-class wearable technology and an aspirational brand that have propelled the company to an impressive period of hypergrowth, said Eric Liaw, General Partner at IVP, who has joined the WHOOP Board of Directors. We are excited to partner with a strong leadership team as WHOOP continues to revolutionize the market for human performance.

WHOOP has more than 325 employees, including over 200 new hires in 2020, and has raised more than $200 million to date. Visit [insert locker link] to learn more about the Series E round and use of capital.

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.

About IVP

With $7 billion of committed capital, IVP is one of the premier later-stage venture capital and growth equity firms in the United States. Founded in 1980, IVP has invested in over 400 companies with 115 IPOs. IVP is one of the top-performing firms in the industry and has a 39-year IRR of 43.1%. IVP specializes in venture growth investments, industry rollups, founder liquidity transactions, and select public market investments. IVP investments include such notable companies as AppDynamics (CSCO), Coinbase, Compass, CrowdStrike (CRWD), Datadog (DDOG), Discord, Dropbox (DBX), GitHub (MSFT), Glossier, Grammarly, HashiCorp, Hims & Hers, HomeAway (AWAY), Hopin, Klarna, LegalZoom, Looker (GOOGL), Marketo (MKTO), MasterClass, Mindbody (Vista), MuleSoft (CRM), Netflix (NFLX), Personal Capital (Empower), Podium, Rubrik, Slack (WORK), Snap (SNAP), Supercell (Tencent), Tanium, TransferWise, Twitter (TWTR), UiPath, Yext (YEXT), ZenDesk (ZEN), ZipRecruiter, and Zynga (ZNGA). For more information, visit www.ivp.com or follow IVP on Twitter: @ivp.
LINK: https://www.ivp.com/news/press-release/whoop-raises-100-million-in-ser...
See more stories from ivp

North America Stories

10/02/2026

ESPN's Super Bowl Week Studio Footprint Doubles as a Bridge to the Network's First Super Bowl Coming in 2027

From San Fran to Santa Clara down to Los Angeles, ESPN celebrates the Big Game w...

10/02/2026

Canon Novel Lenses Shine Among More Than 115 Canon Lenses at Winter Games

A team of broadcast engineers and experts dispersed across Northern Italy help broadcasters and still photographers keep shooting OBS has put new imaging techn...

10/02/2026

For Karl Malone and the NBC Olympics Audio Team, Dolby Atmos Is Front, Center, and All Around

If you can have the best pictures and the best sound quality for these global ev...

10/02/2026

SVG Sit-Down: Quickplay's Paul Pastor on the Growth of Vertical Video Beyond Social Media

Disney+ will add vertical video within its app this year after ESPN introduced V...

10/02/2026

GameChanger Brings 1080HD Streaming to Youth Sports Production

GameChanger today unveiled the most comprehensive product update in its 15-year history, marking a major step forward in how families, athletes, coaches, fans, ...

10/02/2026

L3Harris Signs Agreement with Kingdom of Saudi Arabia for Advanced Defense Collaboration

Jennifer Hanley, Vice President, International, L3Harris, signed a Memorandum of...

10/02/2026

Gracenote Renews Partnership with Google for the AI Age

NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...

10/02/2026

YouTube TV Launches New $64.99 a Month Sports Plan

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

Zeiss Introduces Aatma Prime Lenses

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

From the Research Lab to the Production Studio - NUGEN Di...

Clear dialogue has long been one of the biggest pain points in post-production. From complex mixes to unpredictable playback environments, intelligibility somet...

10/02/2026

Trump Backs Nexstar-Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

FCC Managing Director Mark Stephens to Retire

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

FCC's Gomez: Fewer Owners Means Fewer Voices

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

Study: OTA Broadcasts Offered Lowest Latency of Super Bowl LX Feeds

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

SMT Brings New AR Weather Visualization, Refreshed Telestration to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and team that make the Super Bowl into true eye c...

09/02/2026

NEP's TFC Infrastructure, Supershooter 71 Power NBC Sports' IBC-Style' Super Bowl LX Infrastructure

Software-defined IP backbone and centralized signal-control hub redefine champio...

09/02/2026

From Alcatraz to an Olympics Handoff at Midfield, NBC Sports Expands Super Bowl Pregame Into Bay Area-Wide Celebration

Broadcasters continue to raise the bar when it comes to producing an eye-catchin...

09/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast on Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

09/02/2026

Sony at Super Bowl LX: Audio, Imaging, and Tracking Tech Power NBC's Broadcast, Officiating Ops, Sideline Comms, and More

Sony's imaging tech is the literal lens through which the spectacle and exc...

09/02/2026

How OBS Uses FPV Drones, 360-Degree Replay To Enhance Storytelling

The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill With four years from one Winter Games to the ...

09/02/2026

Sportradar To Power NBA Fan Experiences Across NBC Sports RSNs through Advanced Data and Enhanced Visual Storytelling

Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...

09/02/2026

New York Festivals Advertising Awards Embraces Sports for 2026 Competition

New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...

09/02/2026

FanDuel TV Calls Super Bowl LX Media Row Home for Up & Adams', Social Media Content

Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort The site ...

09/02/2026

Super Bowl LX In Review: All of SVG's Onsite Coverage From The Bay Area

Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...

09/02/2026

L3Harris Red Wolf + Sky Warden: Unmatched Flexibility for Kinetic Strike, EW, ISR and Support Missions

Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...

09/02/2026

Opening Doors for National High-Assurance Communications

The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...

09/02/2026

Nielsen reveals Australia's top ad spenders and categories for 2025

Harvey Norman tops Australia's biggest ad spenders as finance and travel surge Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...

09/02/2026

Tegna's KPNX Renews Deal to Broadcast Diamondbacks' Games

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

HBO Max To Launch In The UK & Ireland On March 26

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration Featuring a global cast of over 100 Berklee students, the two-night production will...

09/02/2026

A Home for World-Class Filipino Entertainment: The Journey and What's Next on Netflix Philippines in 2026

Back to All News A Home for World-Class Filipino Entertainment: The Journey and...

08/02/2026

SMT Brings New AR Weather Visualization and a Refreshed Telestration Look to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and the team that make the Super Bowl into true e...

08/02/2026

Telemundo Deportes Expands Comprehensive Super Bowl LX Coverage to Its Biggest in History

Studio programming is deploying multiple sets at Levi's Stadium in Santa Cla...

08/02/2026

Van Wagner Strengthens Levi's Stadium's Revamped Control Room To Match Production Needs of Super Bowl LX

The annual in-venue show is a partnership between the NFL and the host venue NF...

08/02/2026

NEP's TFC Infrastructure and SS71 IBC-Style' Core Power a Progressive Super Bowl LX Infrastructure for NBC Sports

A software-defined IP backbone and centralized signal control hub redefine champ...

08/02/2026

NBC Sports' Super Bowl Compound Signals How IP Has Become the Foundation for Mega-Event Production

NEP's TFC Fabric empowers NBC to treat a 22-unit production as one seamless ...

08/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast Upon the Shoulders of a Proven Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

08/02/2026

The Alum Behind the Sound of the Super Bowl

The Alum Behind the Sound of the Super Bowl Joshua Sutherland BM '19 was recently interviewed by the Boston Globe about his role as music supervisor for t...

07/02/2026

X Games to Host First-Ever Summer Athlete Draft at Cosm Los Angeles on March 12

X Games will host a live event taking place Thursday, March 12 at Cosm Los Angeles, marking the first-ever draft in X Games history and the official launch poin...

07/02/2026

Canon Supports Creative Needs for NBC Sports, Photographers at Super Bowl LX

Onsite experts and shop inside the stadium are providing quick solutions Before any live event production, there is a high probability that unpredictable issue...

07/02/2026

NBC Sports Goes Cinematic on Super Bowl LX Pregame Show With Canon's New 11-55mm Cine Servo Lens

Three Sony HDC-F5500s will capture this look on the broadcaster's concourse ...

07/02/2026

Ross Video Brings In-Venue Experience of Super Bowl LX to Life With Additional Tech, Knowledgeable Onsite Team

Inclusion in control-room revamp proves pivotal to supporting this tentpole even...

07/02/2026

Bleacher Report Builds a Three-Activation, Remote-First Super Bowl Content Factory on Radio Row

The digital giant also produced episodes of The Edge With Micah Parsons' be...

07/02/2026

Gray Media Inks Expanded Telemundo Affiliation Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

07/02/2026

AIMS Announces Certification of First 48 IPMX Products

Share Copy link Facebook X Linkedin Bluesky Email...

07/02/2026

Levi Stadium Gets Major Wireless Upgrade for Super Bowl LX

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Appear Appoints Simon Frost as CMO to Accelerate Global Expansion and Customer Engagement

Appear, which specializes in live production technology, announces the appointme...

06/02/2026

CBS Sports to Air Inaugural Baller League USA Season

Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...

06/02/2026

Gravity Media Powers Australian Open 2026 with Broadcast and Production Infrastructure

Gravity Media, which concentrates in production, content, media services, and fa...