
Boston, MA Aug. 30, 2021 WHOOP, the human performance company, today announced that it has raised $200 million in a Series F funding round at a $3.6 billion valuation led by SoftBank Vision Fund 2.* Participating investors include IVP, Cavu Ventures, Thursday Ventures, GP Bullhound, Accomplice, NextView Ventures, and Animal Capital.
WHOOP is now the most valuable standalone human performance company in the world. The past twelve months have been marked by rapid growth in WHOOP membership and additional product enhancements to its technology.
We are thrilled to deepen our partnership with SoftBank as we grow internationally, said Will Ahmed, WHOOP Founder and CEO. While we have experienced amazing growth in the past year, the potential of our technology and the vast market for health monitoring remains largely untapped.
WHOOP will use this new capital to:
Invest in research and development to build the future of wearable technology
Create enhancements across its suite of product, software, and analytics
Enter new markets through strategic international expansion
Acquire leading technology companies to evolve the membership offering
Expand hiring of best-in-class global talent across engineering, data science, analytics, and more
Play a larger role in professional sports and extend WHOOP Live to a greater audience, taking fan and athlete engagement to a new level through biometric data visualization
WHOOP is a personalized 24/7 digital fitness and health coach that helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback on sleep, recovery, and strain. The WHOOP membership includes free hardware and a platform designed to optimize behavior. WHOOP insights are grounded in industry-leading accuracy across measurements of key health indicators like heart rate variability, resting heart rate, respiratory rate, and sleep staging.
WHOOP continues to experience tremendous user growth as they transform human performance, adding new features and products that are focused on enabling their users to lead healthier lives, said Kristin Bannon, Investment Director at SoftBank Investment Advisers. We are excited to continue our support of Will and the WHOOP team as they aim to improve health in the U.S. and expand internationally.
As part of the funding round, Ms. Bannon will also join the WHOOP Board of Directors.
WHOOP has more than 500 employees with over 225 new hires in the past 12 months, and has raised approximately $400 million to date. In 2022, WHOOP will open offices around the world, including a new global headquarters in Boston, Massachusetts planning to house more than 1,000 team members on site.
Visit whoop.com to learn more about WHOOP and the Series F funding round.
About WHOOP
WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware, a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers and anyone looking to improve their performance. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.
*As of the date of this press release, SoftBank Group Corp. has made capital contributions to allow investments by SoftBank Vision Fund 2 ( SVF 2 ) in certain portfolio companies. The information included herein is made for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy limited partnership interests in any fund, including SVF 2. SVF 2 has yet to have an external close, and any potential third-party investors shall receive additional information related to any SVF 2 investments prior to closing.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
23/08/2025
At IBC2025 (12-15 September, RAI Amsterdam, stand 1.B73), Imagine Communications is expanding its Selenio Network Processor (SNP) line with the launch of SNP-X...
23/08/2025
At IBC2025, TSL will introduce a series of workflow-driven enhancements across its control, audio monitoring, and power distribution solutions, engineered for i...
23/08/2025
Budapest, Hungary, August 2025 - Lightware, industry leaders in signal management, have seen growing demand for their Taurus Smart Dock since its launch in Janu...
23/08/2025
PALO ALTO, Calif. The streaming technology solutions provider Wurl has named Dave Bernath as its new chief executive officer....
23/08/2025
WASHINGTON Newsmax founder and CEO Christopher Ruddy has come out against reducing broadcast ownership caps in a filing with the Federal Communications Commissi...
23/08/2025
$2.2 Million Donation Fuels Next Phase of Berklee Bridge The anonymous gift will amplify the impact of the student success initiative built to support student...
22/08/2025
Utah Scientific Releases NBOSS Software-Based NMOS Control Solution for Hybrid S...
22/08/2025
(L-R) Writer-director Alex Russell, Th odore Pellerin, Archie Madekwe, and Havana Rose Liu on stage for the premiere of Lurker at Eccles Theater in Park City....
22/08/2025
The wait is over: Stray Kids return with their fourth full-length album, KARMA. ...
22/08/2025
With their new album, hickey, out now, Aussie indie darlings Royel Otis decided ...
22/08/2025
We recently spoke with MixedbyEL, a rising force in the world of audio engineering, celebrated for his dynamic work in rap, R&B, and pop. From his early days re...
22/08/2025
BitFire (bitfire.tv), a leader in software-defined live production and IP transmission, today announced the addition of cloud-based live master control capabili...
22/08/2025
Utah Scientific today announced NBOSS, a new software-based control solution designed to streamline the management of NMOS-compliant devices in hybrid SDI/IP en...
22/08/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the release of its 15th Global FAST Report, offering ins...
22/08/2025
Hitomi Broadcast, the market leader in audio/video alignment and latency solutions, announces that ORF ( sterreichischer Rundfunk), Austria s national public br...
22/08/2025
This Berklee Program Turns Class Projects into Career Breakthroughs Experiential Design Lab students take on creative briefs from Red Bull, Disney, and more, ...
22/08/2025
NEW YORK Although FAST channels are becoming ever more omnipresent in the streaming universe, the vast majority of them will need to start providing more live c...
22/08/2025
NEW YORK Independent sell-side advertising company Magnite today announced an integration with Acxiom, the connected data and technology foundation of global ad...
22/08/2025
CINCINNATI The E.W. Scripps Company has announced that six of its channels are now streaming as part of Peacock's 24/7 channel offering and are available to...
22/08/2025
ESPN launched today its new direct-to-consumer streaming service and a set of new features on an enhanced ESPN App, making ESPN's full suite of 12 networks ...
22/08/2025
WASHINGTON The Federal Communications Commission is once again pressing the delete button as part of its Delete, Delete, Delete regulatory initiative to remov...
22/08/2025
OXFORD, U.K. Solid State Logic will unveil its System T plug-and-play IP-native MPL 16-8 stagebox offering cost-effective connectivity for touring flypack and i...
22/08/2025
NEW YORK and LOS ANGELES Fox Corporation has officially launched Fox One, a new streaming service that brings together the full portfolio of Foxs sports, news a...
22/08/2025
As the latest member of the NVIDIA Blackwell architecture family, the NVIDIA Blackwell Ultra GPU builds on core innovations to accelerate training and AI reason...
22/08/2025
Little League Baseball World Series: As Championship Weekend Approaches, ESPN Re...
22/08/2025
Friday 22 August 2025
To view this content, please enable our use of cookies. To do so, click Privacy Options below and Accept All
Privacy options
The Brassi...
22/08/2025
Starr Parodi and Jeff Fair rebuild studio life with help from Focusrite and ADAM...
22/08/2025
AI reasoning, inference and networking will be top of mind for attendees of next...
22/08/2025
Join Jacqui Hurley as she leads RT 's television coverage of the Women's Rugby World Cup 2025, with reporting from the Irish camp by Clare MacNamara. Co...
21/08/2025
Spotify and amra, the world's first and only global digital licensing collection society, have entered into a direct multi-territorial, multi-year licensing...
21/08/2025
Spotify is making it easier than ever to connect with your friends on Instagram ...
21/08/2025
From enemies-to-lovers banter to star-crossed soulmates battling curses, romanta...
21/08/2025
Statement on Acting Managing Director arrangements at SBS
21 August, 2025
Insights & articles
The SBS Board of Directors has today confirmed it will appoin...
21/08/2025
L3Harris Technologies Chair and CEO Christopher E. Kubasik speaks at the opening of the 94,000-square-foot satellite integration and test facility. The company ...
21/08/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
21/08/2025
DENVER At IBC2025, Sept. 12-15 at the RAI Amsterdam, Imagine Communications will introduce the SNP-XS, a versatile addition to its Selenio Network Processor (SN...
21/08/2025
HUDSON, Mass. BitFire, a provider of software-defined live production and IP transmission, today announced the addition of cloud-based live master control capab...
21/08/2025
ATLANTA Gray Media has laid out plans for launching a new cutting-edge, hyper-personalized streaming platform that will start going live in Grays markets in Jan...
21/08/2025
NEW YORK and ZURICH Chyron, a provider of broadcast graphics and live production solutions, has announced a partnership with Asport, a leading sports tech innov...
21/08/2025
NEW YORK swXtch.io has amplified its support for SRT workflows with a new specialized gateway solution primarily targeted at the live event market. To be introd...
21/08/2025
AMSTERDAM Rise Academy, the charity dedicated to delivering practical media technology experiences, careers resources and sharing work experience opportunities ...
21/08/2025
WASHINGTON FCC Chairman Brendan Carr announced the appointment of Courtney Cowper as a special assistant in his office. As a special assistant in the Office of ...
21/08/2025
COLUMBUS, Ohio Live Media Group has launched its latest mobile production unit, the MU-28, which is a SMPTE 2110-7 IP-based truck built specifically for remote ...
21/08/2025
ENGLEWOOD, Colo. Sling TV has launched a new offering called Select that provides a package of cable channels for $19.99 a month....
21/08/2025
IRVINE, Calif. CTV and programmatic ad provider Viant Technology Inc. has announced a new integration of its DSP with Wurl that provides advertisers with scene...
21/08/2025
TORRANCE, Calif. Marshall Electronics will highlight several new products at IBC2025, including the CV612 PTZ camera, RCP Plus camera controller and VMV-402-3GS...
21/08/2025
SVG New Sponsor Spolight: MyCaseBuilder's Steve Holand on Creating Custom Ca...