Sony Pixel Power calrec Sony

CAN You Hear Me' Spotlights Northern Cree, a Legendary Canadian Powwow Act Preserving Indigenous Culture Through Music

21/06/2023

In celebration of Canadian artistry, For the Record recently launched CAN You Hear Me, a series championing the music, unique talent, and diverse cultures found in the Great White North-from the jazz bars in Qu bec to the dance clubs in Ontario, all the way to the powwows in the west.

Next up in our series is Northern Cree, a powwow and round dance act based in Maskwacis, Alberta. Widely regarded as one of the best acts in powwow music, the group was formed in 1982 by the Wood brothers-Steve, Randy, Charlie, and Earl of the Saddle Lake Cree Nation. Today, most of its 15 members originate from all across the Treaty 6 territory and are members of the Cree Nation.

Forty years in, the legendary act has recorded dozens of albums-and their influence has reached far and wide. The DJ Shub track Indomitable featuring the band was selected by Sacha Baron Cohen as the theme song to his Showtime series, Who Is America?, while M.I.A. and Santigold sampled Northern Cree for their 2008 song Get It Up.

Since 2002, Northern Cree has been nominated for nine Grammy Awards and three Juno Awards. In 2017, the collective made history when it became the first powwow group to perform at the Grammy Awards ceremony in Los Angeles. Most recently, they played at the 2023 Juno Awards ceremony alongside Aysanabee in Edmonton, Alberta.

For the Record spoke with Steve Wood and his son Joel Wood to discuss powwow traditions, their greatest inspirations, and the importance of preserving Indigenous history and culture through music.

What are some of the traditional elements of powwow music and dance? How do these come through in your music? The instruments are created from things that are natural and land-based. The music's vocals and lyrics are connected spiritually to our history and ancestors. The drum is referred to as the heartbeat of Mother Earth, and that is what connects all human beings to one another, everything living on the planet, and the earth itself. The outfits-or regalia-reflect our history, spirituality, and cultural teachings. These are also created from objects that are land-based, such as plant and animal life.

This type of music is so different when you're able to hear it in a live setting, because you can really feel the energy. We often hear from people who are standing around the drum or near the drum or in the area that you can feel the energy that's being made there-it's doing something to them. If we're doing that, if we're making people feel good, then we're doing our job.

How has Spotify helped you expand your music to a broader audience or connect with other artists? Spotify has helped us reach audiences, within the borders of Turtle Island [North America] and all over the world, that have never heard our type of music before. It helps connect our group to various First Nations communities, as well as other communities in Canada and the U.S.

Spotify has also played a part in enabling mainstream artists to sample our music, which has led to collaborations that create a new, unique sound.

Who are some fellow Canadian artists that have inspired you? How about Indigenous artists from areas around the world? Our biggest influences are our grandfathers and fathers, who used to play or create this type of music in our homes when we were children. Another one of our biggest influences is Ms. Buffy Sainte-Marie. Whenever we cross paths, we affectionately refer to her as Mom, and she refers to us as her boys.

There's also the late great Gord Downie of The Tragically Hip, whom we had the pleasure of opening for on Canada Day in Trafalgar Square in London. He was one awesome musician, not to mention an extraordinary human being. Other spectacular musicians that have influenced Northern Cree are Robbie Robertson, as well as Pat Vegas and his First Nations band Redbone.

Can you speak to why it's so important to preserve Indigenous cultures and traditions and pass those down to future generations? Passing down our culture helps us in maintaining our language, which is something that we're really striving to hold on to as First Nations peoples. Everything is rooted in language for us-our identity, culture, histories, ceremonies, and where we come from.

One of the ways that our young people, and even other people, are picking up our language is through music. Having our music out there sends a message to our young people. They can aspire to pick up a guitar or a fiddle, or play the piano. So, if we can spread our language amongst our people-or even further-that's a good thing for our people in general.

When they see what we're doing-performing at the Grammys, at the Junos, at powwows in various parts of the country-it sends a message that they can believe in who they are, where they come from, their culture, their identity, and most importantly, their language. They can be who they are, they don't have to emulate anyone else, and they can still aspire to great things.

That's one of the biggest messages that we hope to send not only to our young people, but people in general.

Check out Northern Cree's latest album, skimac tahowin: A New Beginning, to experience the power of powwow.
LINK: https://newsroom.spotify.com/2023-06-21/can-you-hear-me-spotlights-nor...
See more stories from spotify

Most recent headlines

06/12/2025

L3Harris Chair and CEO Appears on CNBC at Reagan National Defense Forum

In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...

06/12/2025

Survey: M&E Embraces Horizontally Integrated Media Archiving Approach

FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...

06/12/2025

Czech TV Deploys LiveU Solutions in 10 OB Vans

HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...

06/12/2025

NATAS Celebrates 76th Technology & Engineering Emmy Award Honorees

NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...

05/12/2025

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nationally and Regionally

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...

05/12/2025

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio Data

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...

05/12/2025

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Scalable Production System with Ross Video

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...

05/12/2025

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD Split

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...

05/12/2025

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championship

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...

05/12/2025

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the Future of the Viewer Experience

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...

05/12/2025

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast for World Cup Draw

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...

05/12/2025

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ever

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...

05/12/2025

ESPN Enters College Football's Most Intense Month With Elevated Workflows for Championship Week

ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...

05/12/2025

Sorry, Baby, Peter Hujar's Day, Among Sundance Institute-Supported Projects Nominated for 2026 Film Independent Spirit Awards

It's about that time! Awards season is in full swing, and the Film Independe...

05/12/2025

Surprised by Your 2025 Wrapped? Here's a Look at How the Data Comes to Life

Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...

05/12/2025

Celebrating Spotify's GLOW, RADAR, and EQUAL Artists of 2025

In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...

05/12/2025

Wi-Fi 7 - Go Beyond Speed to Deliver Security, Trust and Value

In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...

05/12/2025

Netflix to Acquire Warner Bros. in Deal Worth $82.7 Billon

LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....

05/12/2025

Gracenote Launches New CTV Ad Platform

NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...

05/12/2025

IAB Tech Lab Releases Deals API

NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...

05/12/2025

Nielsen: NFL Thanksgiving Games Score Big Audiences

NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...

05/12/2025

Iris Cloud-Connected Camera Control Platform Now Available

NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...

05/12/2025

Netflix to Acquire Warner Bros. in Deal Worth $82.7B

HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....

05/12/2025

Iris Cloud-Connected Camera Control Platform Is Now Available

NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...

05/12/2025

FCC Approves AT&T's $1 Billion Acquisition of UScellular Spectrum

WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...

05/12/2025

The Best Coldplay Songs: 21 Tracks That Shoot for the Stars

The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start. December ...

05/12/2025

Zafris Lecture Series Brings Nabil Ayers to Berklee

Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...

05/12/2025

Netflix Unveils the First Look for Land of Sin' - Premiering on January 2, 2026

Back to All News Netflix Unveils the First Look for Land of Sin' - Premier...

05/12/2025

Introducing New Perks to Help You Get Even More from...

Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News LinkedIn Corporate Co...

05/12/2025

A new Game of Thrones Tale: Official trailer for Sky Exclusive series A Knight of the Seven Kingdoms lands today

Friday 5 December 2025 A new Game of Thrones Tale: Official trailer for Sky Exc...

05/12/2025

Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Action Thriller 'TYGO'

Back to All News Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...

05/12/2025

Give Back Fridays with a twist is back for 2025!

Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head. In the autumn we were approach...

05/12/2025

2025-11-06

Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...

05/12/2025

The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025

The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025 Tune in tonight at 9:35pm on RT One and worldwide on RT Player #LateLateToyShow...

05/12/2025

RT Announces New Presenters of Flagship News Programmes

RT Announces New Presenters of Flagship News Programmes New RT Six One News co-presenter Tommy Meskill Sarah McInerney & Justin McCarthy join Morning Ir...

04/12/2025

ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & just:in linux

ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...

04/12/2025

ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux

ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...

04/12/2025

Young Journalist finalists looking to the future

Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...

04/12/2025

SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be a Game-Changer for Live Sports Production

SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...

04/12/2025

SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Content & Strategic Communications, Harvard University

SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...

04/12/2025

Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Sports Storytelling

Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...

04/12/2025

London to Riyadh: DAZN Brings the Boxing Glamour to New Production Levels for Benavidez v Yarde in Saudi Arabia

London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...

04/12/2025

Analysis: Paramount Bets on the Battering Ram' with Champions League Play

Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large Tuesday, December 2, 2025 - 10:12 Print ...

04/12/2025

Space City Home Network Launches SCHN+ DTC App for Astros and Rockets

Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...

04/12/2025

SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Sports Media Supply Chain

SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...

04/12/2025

New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolution Taking Place in Sports Broadcasting

New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...

04/12/2025

Curt Gowdy Jr. - Master Storyteller, Nationally and Regionally

Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S. Thursday, December 4, 2025 - 1:52 pm Print This Sto...

04/12/2025

Cutting Through Rocks ( ) Shows the Difference That One Person Can Make for Change

(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...