Cable Operators Enlist Amazon to Battle Cord-Cutting

LAS VEGAS If you can't beat em, join em. That seems to be the motive behind the announcement this week when the National Cable Television Cooperative (NCTC), a group representing more than 750 rural broadband and cable operators in all 50 states, announced a new initiative that allows NCTC member companies to purchase Amazon Fire TV streaming devices at a discount.

The new discount program will enable NCTCs member companies to provide their subscribers with high-quality streaming media devices, including Fire TV Stick, Fire TV Stick 4K, and Fire TV Cube. Operators may offer the Fire TV devices bundled with their pay-TV video service offerings or in conjunction with their broadband services. NCTC expects to begin offering the discounted Fire TV products to NCTCs member companies in the coming weeks.

As more of our members deploy app-based pay-TV offerings, having the option to purchase Amazon Fire TV streaming devices at a discount will help our broadband and cable operator members retain video customers by creating affordable options that do not rely on a traditional set-top box. These devices are a great compliment to services like MobiTV or for broadband only offerings by our members, said Rich Fickle, president of NCTC. NCTC is committed to creating new ways for independent cable and broadband providers to delight customers by offering the products and services that todays video and broadband consumers want.

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