
Sponsored Content
Published: August 7, 2024
Contrary to what many believe, virtual studio solutions are not new technology. They have just been neglected. CBS tried them at the dizzy heights of the dot-com bubble back in 1999, as did many others. But the combination of expense, complexity, and subpar graphics meant they crashed and burned very quickly. As one, the industry quietly [ ]
target=_blank title=Share on LinkedIn class=share-linkedin> Contrary to what many believe, virtual studio solutions are not new technology. They have just been neglected. CBS tried them at the dizzy heights of the dot-com bubble back in 1999, as did many others. But the combination of expense, complexity, and subpar graphics meant they crashed and burned very quickly. As one, the industry quietly [ ]
https://www.tvbeurope.com/live-production/virtual-studio-a-strategic-advantage-for-modern-news-broadcasters title=Share via Email class=share-email>
Contrary to what many believe, virtual studio solutions are not new technology. They have just been neglected.
CBS tried them at the dizzy heights of the dot-com bubble back in 1999, as did many others. But the combination of expense, complexity, and subpar graphics meant they crashed and burned very quickly.
As one, the industry quietly turned away and pretended it had never happened.
But in recent years, we have quietly been helping traditional news broadcasters around the world, from the BBC to NBC experiment with new forms of video production and keep up in the creative arms race that modern media has become.
Many have found that virtual studio technology offers a significant strategic advantage for modern newsrooms - and can be for yours too.
Media consumption habits are driving change Media consumption habits have shifted in the last decade, making the industry more competitive than ever before.
As audiences arebombarded by the volume and variety of news outlets and media forms available, news broadcasters are rapidly expanding and experimenting with creative elements to keep viewers engaged.
A lower technological barrier to entry and shift of capital towards new advertising platforms (such as social media) has resulted in lower news viewership and budgets - and smaller creative and technical teams for many broadcasters.
Newsroom directors and their teams must do more with less to produce engaging, accurate content to capture audiences - and are increasingly turning to virtual studio to do that.
Overcoming the physical limits of traditional studios While the traditional news industry has been reluctant to implement (or even talk about) virtual studios, they have become commonplace in sports broadcasting.
Their adaptability and ease of redesign make virtual studios a powerful tool for news broadcasters - especially those operating under constrained budgets. That flexibility allows newsroom directors to do more with graphics and creative elements, inject more dynamism and visual intrigue into their broadcasts, and turn the studio into a storytelling tool. It also facilitates much faster set up and tear down times, rapid transitions between segments and shows with a fraction of the budget, time, and resources required by physical sets.
Virtual studio in action - revolutionising broadcast efficiency The advantages of a virtual broadcast studio are threefold: easy set-up, more creative, and reduced broadcasting resources.
For instance, NBC LX built a virtual set into their new studios, allowing them a lot of flexibility and allowing them to use immersive graphics to grab attention and draw people into the story.
Virtual studios can also make live video production more efficient. They allow for faster transitions between sets and environments, meaning producers can quickly repurpose studio spaces for different programmes without having to spend the time and resources building multiple hard studios and sets.
Virtual sets and studio elements are programmed using automated workflows, templates and pre-recorded transitions, meaning they can be used and repurposed for multiple different stories with minor editing. These highly automated workflows are particularly useful for smaller production teams, empowering reporters and creatives to deliver more high-quality content with a fraction of the work involved.
Elevate your newsroom with Ross Video solutions Success in the modern newsroom means doing more with less: more content with less budget, more engagement with less staff, and more bells and whistles in less time.
Modern news broadcasters use Ross Video products like XPression, Voyager, and Lucid to automate and streamline immersive virtual studios. Workflow automation tools, like Overdrive and Streamline Pro, stitch these tools together, accelerating the production process and ensuring brand consistency and quality.
That frees reporters and creatives to deliver more content, creating and embellishing their own stories - sometimes live on air - without adding to their news directors' long list of worries.
To learn more about how Ross Video can help your newsrooms stay competitive in the rapidly changing media landscape, reach out to one of our newsroom production experts here.
Keeping pace in the election race 2024 is a big year for newsrooms with a record number of elections taking place around the globe. For advanced insights on how newsrooms can get ahead in addressing their election needs with cutting-edge graphics, download our guide.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
08/04/2026
The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...
08/04/2026
The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...
08/04/2026
Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...
08/04/2026
Seven Fellows Selected for Second Year of Residency in Honor of Social Justice L...
08/04/2026
On March 7, Bad Bunny made history with his first-ever performance in Asia, taki...
08/04/2026
El 7 de marzo, Bad Bunny hizo historia con su primera presentaci n en Asia, subi...
08/04/2026
New channel strip plug-in revealed
The latest plug-in to be added to the Fuse Audio Labs line-up emulates a selection of vintage hardware units, combining c...
08/04/2026
Guitar & bass multi-effects software overhauled
Blue Cat Audio's flagship guitar and bass multi-effects software has recently received a significant upd...
08/04/2026
PanNoir mixer integration, Dolby Atmos Renderer & more
Merging Technologies have just launched Pyramix 16, the latest major update to their renowned DAW sof...
08/04/2026
Applicable Products Part number Description
QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU)
QUARTZ-COMPACT-11-LTE (EU) Single Port Compact LTE ...
08/04/2026
The September 19, 2025 YEP Newsletter highlights a group visit to the Academy Museum of Motion Pictures, where participants explored exhibits showcasing the art...
08/04/2026
The L3Harris HBTSS satellite is proven on orbit, successfully demonstrating trac...
08/04/2026
Image Credit: NASA. Artist rendering of a space communications satellite in orbit, representative of the resilient, multiband infrastructure supporting mission ...
08/04/2026
Latest evaluation validates image quality, Inertial Navigation System performance and long-range tracking in operational flight conditions....
08/04/2026
New Gracenote study finds behavioral change well underway, but trust in AI-gener...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Integration eliminates ingest bottlenecks by ensuring content is immediately usable across cloud and hybrid editorial workflows. See it at NAB 2026.
Nevada Cit...
08/04/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the commercial availability of Dalia, its media-aware, agentic AI...
08/04/2026
Leading video software provider Synamedia today announced Senza Ignite, a cloud-based platform that transforms existing connected devices through a single firmw...
08/04/2026
Modernised architecture increases operational control and agility, while reducing cost and simplifying nationwide media transport across affiliates and news bur...
08/04/2026
Company to Feature DMX Dual Relay, High-Density 48-Channel Relay Panels, and New Private Label Power Program
LynTec, a leading manufacturer of innovative ele...
08/04/2026
Broadcasting Center Europe (BCE), a European media technology and services partner, today announces a technology partnership with BCNEXXT, a Netherlands-based c...
08/04/2026
Encompass Digital Media today announced the expansion of its Master Control Room (MCR) facility in Riga, Latvia, establishing it as one of the most advanced and...
08/04/2026
Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrows audiences today. On display will be a range of t...
08/04/2026
COW Jobs: Director Needed for WWII Indie Docudrama
Brie Clayton April 8, 2026
0 Comments
Director Needed for WWII Indie Docudrama
March 17, 2026COW ...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/04/2026
Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...
08/04/2026
Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...
08/04/2026
All episodes available on Thursday 30 April on Sky Atlantic and NOWWednesday 8 A...
08/04/2026
Back to All News
Agent from Above' Celebrates Divine Ascent to Global Rank...
08/04/2026
Back to All News
Official Poster Revealed for My Two Cents, the New Animated Se...
08/04/2026
ICG is gearing up for a busy day on 14th May in Manchester.
First up, we'll be joining the Northern Marketing Festival as one of the event's marketing ...
08/04/2026
The Teatro Col n in Buenos Aires is not a venue that tolerates compromise. Built in 1908 and routinely ranked among the worlds finest concert halls, it has an a...
08/04/2026
Young Forever: The Death of Ageing? airs Monday 13 April and 20 April on RT One and RT Player
Around the world, the race to beat ageing is on. From cutting ...
08/04/2026
Scripps Research scientists uncover new mechanism cancer cells use to survive DNA damage Discovery reshapes understanding of how tumor cells repair broken DNA, ...
07/04/2026
Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...
07/04/2026
The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...
07/04/2026
Audinate Group Limited and Futuresource Consulting have published results from a...
07/04/2026
Eluvio has announced the commercial availability of its Content Fabric Bucharest...