Sponsored Content
Published: August 7, 2024
Contrary to what many believe, virtual studio solutions are not new technology. They have just been neglected. CBS tried them at the dizzy heights of the dot-com bubble back in 1999, as did many others. But the combination of expense, complexity, and subpar graphics meant they crashed and burned very quickly. As one, the industry quietly [ ]
target=_blank title=Share on LinkedIn class=share-linkedin> Contrary to what many believe, virtual studio solutions are not new technology. They have just been neglected. CBS tried them at the dizzy heights of the dot-com bubble back in 1999, as did many others. But the combination of expense, complexity, and subpar graphics meant they crashed and burned very quickly. As one, the industry quietly [ ]
https://www.tvbeurope.com/live-production/virtual-studio-a-strategic-advantage-for-modern-news-broadcasters title=Share via Email class=share-email>
Contrary to what many believe, virtual studio solutions are not new technology. They have just been neglected.
CBS tried them at the dizzy heights of the dot-com bubble back in 1999, as did many others. But the combination of expense, complexity, and subpar graphics meant they crashed and burned very quickly.
As one, the industry quietly turned away and pretended it had never happened.
But in recent years, we have quietly been helping traditional news broadcasters around the world, from the BBC to NBC experiment with new forms of video production and keep up in the creative arms race that modern media has become.
Many have found that virtual studio technology offers a significant strategic advantage for modern newsrooms - and can be for yours too.
Media consumption habits are driving change Media consumption habits have shifted in the last decade, making the industry more competitive than ever before.
As audiences arebombarded by the volume and variety of news outlets and media forms available, news broadcasters are rapidly expanding and experimenting with creative elements to keep viewers engaged.
A lower technological barrier to entry and shift of capital towards new advertising platforms (such as social media) has resulted in lower news viewership and budgets - and smaller creative and technical teams for many broadcasters.
Newsroom directors and their teams must do more with less to produce engaging, accurate content to capture audiences - and are increasingly turning to virtual studio to do that.
Overcoming the physical limits of traditional studios While the traditional news industry has been reluctant to implement (or even talk about) virtual studios, they have become commonplace in sports broadcasting.
Their adaptability and ease of redesign make virtual studios a powerful tool for news broadcasters - especially those operating under constrained budgets. That flexibility allows newsroom directors to do more with graphics and creative elements, inject more dynamism and visual intrigue into their broadcasts, and turn the studio into a storytelling tool. It also facilitates much faster set up and tear down times, rapid transitions between segments and shows with a fraction of the budget, time, and resources required by physical sets.
Virtual studio in action - revolutionising broadcast efficiency The advantages of a virtual broadcast studio are threefold: easy set-up, more creative, and reduced broadcasting resources.
For instance, NBC LX built a virtual set into their new studios, allowing them a lot of flexibility and allowing them to use immersive graphics to grab attention and draw people into the story.
Virtual studios can also make live video production more efficient. They allow for faster transitions between sets and environments, meaning producers can quickly repurpose studio spaces for different programmes without having to spend the time and resources building multiple hard studios and sets.
Virtual sets and studio elements are programmed using automated workflows, templates and pre-recorded transitions, meaning they can be used and repurposed for multiple different stories with minor editing. These highly automated workflows are particularly useful for smaller production teams, empowering reporters and creatives to deliver more high-quality content with a fraction of the work involved.
Elevate your newsroom with Ross Video solutions Success in the modern newsroom means doing more with less: more content with less budget, more engagement with less staff, and more bells and whistles in less time.
Modern news broadcasters use Ross Video products like XPression, Voyager, and Lucid to automate and streamline immersive virtual studios. Workflow automation tools, like Overdrive and Streamline Pro, stitch these tools together, accelerating the production process and ensuring brand consistency and quality.
That frees reporters and creatives to deliver more content, creating and embellishing their own stories - sometimes live on air - without adding to their news directors' long list of worries.
To learn more about how Ross Video can help your newsrooms stay competitive in the rapidly changing media landscape, reach out to one of our newsroom production experts here.
Keeping pace in the election race 2024 is a big year for newsrooms with a record number of elections taking place around the globe. For advanced insights on how newsrooms can get ahead in addressing their election needs with cutting-edge graphics, download our guide.
Most recent headlines
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
Sponsored Content 
