Kindle FreeTime Unlimited Adds Popular New Kids Content From Disney, Warner Bros. Interactive Entertainment and Electronic Arts

Kindle FreeTime Unlimited Adds Popular New Kids Content From Disney, Warner Bros. Interactive Entertainment and Electronic Arts

More than a thousand titles added to Amazon's all-you-can eat content service built just for kids

SEATTLE--(BUSINESS WIRE)--Jun. 18, 2013-- (NASDAQ:AMZN) Six months ago, Amazon launched Kindle FreeTime Unlimited, bringing together for the first time all the types of content kids and parents love books, games, educational apps, movies and TV shows into one simple, unlimited, easy-to-use service for kids ages 3-8. Today, Amazon announced that since launch it has already added more than a thousand books, games, educational apps, movies and TV shows to Kindle FreeTime Unlimited, including popular kids' titles from Disney, Warner Bros. Interactive Entertainment and Electronic Arts (EA). New kid-favorites being added to FreeTime Unlimited include Disney's hit Where's My Mickey?, Warner Brother's LEGO Harry Potter Years 1-4, Dr. Seuss's The Cat in the Hat Comes Back from Oceanhouse Media, Plants vs. Zombies by EA, and Houghton Mifflin Harcourt's Curious George at the Zoo. Customers can subscribe to FreeTime Unlimited from within the Kindle FreeTime app on Kindle Fire.

In just six months, we've added more than a thousand new titles to Kindle FreeTime Unlimited, including customer favorites from Disney, EA and Warner Bros. Interactive Entertainment, said Peter Larsen, Vice President, Amazon Kindle. Customers tell us they love that FreeTime Unlimited gives kids the freedom to discover and pick their next adventure from an ever-growing library of content. In fact, the vast majority of our customers who take advantage of our one month free trial of FreeTime Unlimited choose to subscribe and enjoy our content library built just for kids. We look forward to continuing to add more great content that parents and kids will love.

Kindle FreeTime is a free feature on the current generation Kindle Fire family which has reinvented traditional parental controls, making it possible for parents to personalize their children's experience with easy-to-use tools such as Time Limits, which help parents manage their kids' screen time. To date, nine million titles have been shared by parents using FreeTime with the average parent giving their child 18 titles to enjoy and some parents giving their child more than 160 titles to enjoy in FreeTime. Kindle FreeTime Unlimited is an optional extension to Kindle FreeTime that brings together all the content kids and parents love into one simple, unlimited, easy-to-use service for kids ages 3-8. FreeTime Unlimited is available for Prime members to enjoy for a low monthly price of $2.99 per child or $6.99 per family. Customers who are not yet Prime members can subscribe to FreeTime Unlimited for a monthly price of $4.99 per child or $9.99 per family.

Additional new content available as part of Kindle FreeTime Unlimited includes:

Exclusive Nick Jr. favorites from Viacom such as Dora The Explorer, Go, Diego, Go!, Blue's Clues and The Backyardigans

Scribblenauts Remix from Warner Bros. Interactive Entertainment

Favorites from Disney including Puffle Launch and Toy Story Smash It!

Classic and contemporary favorites from EA including Tetris, Bejeweled 2, MONOPOLY Millionaire and THE GAME OF LIFE

Kid-friendly educational apps such as Curious George at the Zoo, The Berenstain Bears and the Big Spelling Bee, Mercer Mayer's Little Critter and Triceratops Gets Lost from the Smithsonian Institution

Award-winning and engaging educational content from BrainPOP and BrainPOP Jr. (K-3)

Many more titles will be added throughout the coming year including Where's My Mickey?, Monsters University and popular LEGO games such as Lord of the Rings, Batman DC Superheroes and Harry Potter Years 5-7.

Amazon's Kindle FreeTime Unlimited has been an amazing way for us to introduce our most popular games to an even larger audience, said Tim O'Brien, Vice President, Business Development for Disney Interactive. With the addition of games like Where's My Mickey? and Toy Story Smash It! Disney is adding to its library of FreeTime Unlimited entertainment, providing parents and kids with more of their favorite Disney characters.

We've seen the success of Kindle FreeTime Unlimited and are thrilled to be adding award-winning games such as Scribblenauts Remix to Amazon's innovative content service built just for kids, said Nate Jones, Vice President, Digital Games, Warner Bros. Interactive Entertainment. Scribblenauts Remix has been one of our fastest growing games across all skill levels. By adding these types of titles to FreeTime Unlimited, kids now have the freedom to enjoy and discover on their own.

Kids love FreeTime Unlimited because:

They can explore all the content on their own and pick for themselves what to read, watch or play

Their favorite characters are included Elmo, Dora, Thomas & Friends, Cinderella, Buzz Lightyear, Lightning McQueen, Curious George and more

With individual profiles, everything in their library is theirs no sharing a home screen with siblings or parents and no losing their place in a movie or TV show when someone else picks up the Kindle Fire

They can easily explore their favorite topics pick a favorite subject like Princesses and navigate seamlessly between princess books, princess games and princess TV shows

Parents love FreeTime Unlimited because:

All apps have in-app payments, advertisements and social media removed

They don't have to worry that kids will run up a bill

All-you-can-eat pricing means they don't have to enter into negotiations with kids about what to buy or rent You already rented that yesterday is a relic of the past

Al

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