Richard Mansfield, product management director at MediaKind explains what advantages Managed Cloud Applications offer broadcasters and TV operators
By Contributor
Published: January 20, 2022
Richard Mansfield, product management director at MediaKind explains what advantages Managed Cloud Applications offer broadcasters and TV operators
target=_blank title=Share on LinkedIn class=share-linkedin>
The media industry's evolution to the cloud has been convoluted at the best of times. While there is an urgent need to rapidly launch new services and compete with a swathe of new streaming platforms, many of the current cloud migration approaches within media are incredibly inefficient and fail to leverage some of the cloud's key benefits. A new approach to the relationship between media companies, technology vendors and cloud service providers is desperately needed.
The truth of the situation when cloud technology is fast becoming the de-facto approach when deploying new media services. Markets and Markets forecast the growth of cloud-based video streaming solutions at a 20.9 per cent CAGR between 2020-2025. Given that most media companies - including broadcasters, TV operators and content owners - have existing relationships with one or several cloud service providers (CSPs), an examination of the most efficient deployment and operational models is a vital undertaking.
A fresh outlook on cloud deployments It's undisputed that the public cloud enables media companies to deliver their services in the best way. Its benefits include decoupling infrastructure lifecycle and deployments from traditional approaches, adding the flexibility of scaling or usage, and optimising total cost of ownership. Beyond these, media companies must also understand what new cloud operational models could mean for their business and how they impact their existing infrastructures and relationships with technology vendors.
The adoption of new approaches such as Continuous Integration and Continuous Release (CI/CR) and combined Development and Operations (DevOps) have hastened within modern cloud rollouts. However, while many media companies might leverage these approaches internally already, they'll often revert to traditional methods when integrating third party components and solutions.
A new methodology for public cloud deployments for media companies sets out to aid the evolution of operational models from on-premises integration to Managed Cloud Applications (MCAs). In short, MCAs are a new form of commercial and deployment models for cloud-based software, sitting somewhere between Software-as-a-Service (SaaS) and software subscription models. The MCA approach aids media companies as they look to manage their relationships with CSPs while utilising technology vendor expertise in the most efficient and productive way.
Demystifying MCAs In an MCA model, the software is deployed and managed by the technology vendor within a customer's cloud account. This allows the customer to use their preferred CSP, rather than being locked into whichever provider the technology vendor is integrated with. The choice of CSP is typically selected as part of a wider company transformation, while utilising these extended agreements and spending commitments for media use cases.
The role of the technology vendor within an MCA deployment is to ensure the service is continually monitored and available, maintain software updates, and manage the overall lifecycle of the solution. Not only does this make use of their existing software maintenance expertise, it also avoids unnecessary costs for the media company who would otherwise need to hire specialist internal staff. Furthermore, it enables the automation of maintenance operations, minimising errors and costs while allowing updates to be performed remotely.
The advantages for broadcasters and TV operators The prospects of MCAs for broadcasters and TV operators are immense. For TV operators, MCAs offer a way to make their media businesses run more efficiently while navigating the complex process of migrating their Pay TV businesses towards streaming-first functions. MCAs enable them to eliminate the burden of operating their cloud infrastructure. Instead, they can place the onus onto third-party experts who have the pre-existing knowledge to operate their software and cloud assets. It also allows them to scale efficiently within the operator's network, a particularly beneficial feature as they find more streaming clients within their pay-TV services.
It's a similar story for broadcasters, who need to improve the efficiency of their operations while understanding the operational need to move to the cloud eventually. To date, this migration which has been slow throughout the sector. The current multi-vendor approach taken by broadcasters, whereby they buy lots of equipment from multiple vendors and integrate it themselves with their own systems, requires lots of ongoing maintenance and access to that infrastructure. Moving their operational functions to the cloud, such as playout and distribution, while leaning on technology vendors to manage the entire process, makes this a far more efficient process.
The shift to MCAs requires a whole new mindset and a radical new approach to media company's operational structures. However, by relying on third party experts and trusting the resilience and wide-reaching capabilities of the cloud, they can guarantee a hands-off and seamless transition. The result will be far more freedom and ease to work within any existing deployment model, the ability to pick-and-chose which cloud service provider works for them, and most importantly, better media experiences for their customers. It's a win-win situation that will place media companies front and center as they lay out their strategic vision.
Europe Stories
04/11/2022
The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too.
DTS Headphone:X technology creates immersive soundsc...
18/05/2022
Musik och podcasts r inte bara till f r underh llning - det r ocks bra f r at...
18/05/2022
Last year, Spotify created Frequency, a global initiative and holistic destinati...
18/05/2022
In February, Spotify hosted The Free Studio, a four-day residency that brought n...
18/05/2022
Music and podcasts aren't just for entertainment-they're great for focusing, unwinding, and learning, too. With our new offering, Spotify for Work, a ...
18/05/2022
As one of Amazon Prime's earliest hits, Bosch left a legion of watchers wanting more after its Season 7 finale. Bosch fans can rest assured knowing that the...
18/05/2022
Despite Double-Digit Growth in Data Traffic and 5G Expansions, Operators Limited Carbon Emissions Growth to 2% in 2021
18 May, London: The number of mobile ope...
18/05/2022
EditShare Delivers Award-Winning Technology for Media Production Leaders in the ...
18/05/2022
The non-exclusive agreement will see DNEG provide premium VFX services for Netflix across domestic and international markets
By Jenny Priestley
Published: May...
18/05/2022
Scanity produces digitisation for new feature films, film archive scanning for m...
18/05/2022
Mediapro will have 200 members of staff on site for the match, employing two OB units
By Jenny Priestley
Published: May 18, 2022
Mediapro will have 200 mem...
18/05/2022
Technology fits perfectly within the strategic direction at Telestream said CEO ...
18/05/2022
Following Sky's successful Up Next showcase event at the Theatre Royal, Drur...
18/05/2022
Sky have today revealed a first look teaser for This England (formerly This Scep...
18/05/2022
Sky today releases the official trailer for the second series of the BAFTA winning, Gangs of London.
One year after the death of Sean Wallace and the violent ...
18/05/2022
Nokia Corporation: Repurchase of own shares on 18.05.2022
Nokia Corporation
Stock Exchange Release
18 May 2022 at 21:00 EEST
Nokia Corporation: Repurchase...
18/05/2022
NEP Group Releases Supershooter 6, its latest IP-Powered, Next-Gen Mobile UnitPittsburgh
|
May 18, 2022...
18/05/2022
Channel 5 has commissioned ITN Productions to produce a new three-part documentary series with broadcaster and writer Michael Palin, as he visits Iraq for the f...
18/05/2022
Posted on 18 May 2022
It's been a while since the team got together to venture into the wild for a good old camping trip.
After a super busy start to the ...
18/05/2022
Global ecosystem for content and platform destinations allows originators and distributors to drive content revenues, reduce cost and simplify operations.
May ...
18/05/2022
Perfect for staying connected to your online and offline worlds thanks to their ...
18/05/2022
One more coveted spot at Junk Kouture World Final up for grabs via public vote
Junk Kouture TV Highlights Programme at 7pm on Thursday 19th May on RT 2 and RT ...
18/05/2022
Facebook
Twitter
LinkedIn
Thales is leading the sustainable transformation...
17/05/2022
Aleyna Tilki is breaking the mold as she makes a name for herself in the music i...
17/05/2022
Spotify's RADAR US program, an extension of Spotify's global artist deve...
17/05/2022
I am certain I wouldn't be where I am today if it wasn't for Panalux's help and support. Director of Photography Kit Fraser has been a loyal Panalu...
17/05/2022
It's like they are always on standby! Panalux's response is second to none. Gaffer Andrew Tala Taylor has built a solid working relationship with the...
17/05/2022
Dan Sasaki, Panavision's senior vice president of optical engineering, touches on recent advancements in digital imagers as well as the continued popularity...
17/05/2022
As Panavision senior vice president of optical engineering Dan Sasaki explains, magnification and perspective collectively make for a very strong defining poin...
17/05/2022
Panavision senior vice president of optical engineering Dan Sasaki explores the distinct way that anamorphic lenses breathe as their focus is adjusted, a qualit...
17/05/2022
Dan Sasaki, Panavision's senior vice president of optical engineering, shines a light on the unique flare characteristics of various series of Panavision an...
17/05/2022
The combination of an anamorphic lens' powered and non-powered axes lends an elliptical shape to out-of-focus elements within the image, explains Panavision...
17/05/2022
Panavision senior vice president of optical engineering Dan Sasaki discusses how the inherent softness in anamorphic optics takes the edge off of sharp digital ...
17/05/2022
With examples from the features Batman v Superman: Dawn of Justice, Star Wars: The Force Awakens, Suicide Squad, Chef, The Equalizer, and Spectre as well as the...
17/05/2022
Hosted by Dan Sasaki, Panavision's senior vice president of optical engineering, the Five Pillars of Anamorphic video series provides an in-depth analysis o...
17/05/2022
Scottish gaffer Scott Napier has had the good fortune of working on Starz/Sony TV Drama Outlander right from the very beginning through season two, which wrappe...
17/05/2022
WOODLAND HILLS, CA (November 7, 2017) Continuing 25 years of support, Panavisi...
17/05/2022
Source: Studio Daily
The Exceptional Women honorees include power players in the C-suite whose decision-making helps dictate the future of content, as well as ...
17/05/2022
With a long list of beloved major motion pictures and indie films on his CV including Gladiator and Fish Tank Andy Cole's most recent project is now an ...
17/05/2022
Now heading Raiden Studios, a full-service fashion and events lighting design consultancy, Freddie Bonfanti injects his lighting designs with the same passion a...
17/05/2022
A legendary talk show host employs a young scriptwriter and sparks fly in the new indie feature Late Night, premiering at the Sundance Film Festival. Written by...
17/05/2022
Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he sh...
17/05/2022
One of the strengths of the acclaimed series The Chi, created by Lena Waithe, is its multifaceted take on the experiences of living in Chicago's South Side....
17/05/2022
Overall, the entire thing is BIG!
Top Gaffer Tom Gates summed up what it's like working on HBO's mega hit television series Game of Thrones when he ...
17/05/2022
Cinematographer Tim Ives, ASC was looking forward to some downtime at home in New York City upon wrapping another season in Atlanta of the Netflix hit series St...
17/05/2022
LOS ANGELES (May 16, 2019) Light Iron, a Panavision company, has announced Jeremy Sawyer is returning to its Los Angeles facility as a senior colorist. The hi...
17/05/2022
LOS ANGELES (May 8, 2019) Light Iron, a Panavision company specializing in post production services, is again playing an important collaborative role with not...
17/05/2022
Elton John's larger-than-life, rags-to-riches story is given the musical treatment in the new movie Rocketman from Paramount Pictures. The film is depicted ...
17/05/2022
Autumn Durald Arkapaw had a good feeling about her first meeting with director R...
Richard Mansfield, product management director at MediaKind explains what advantages Managed Cloud Applications offer broadcasters and TV operators
