Smartycontent and RedMas (Cisneros) launch a partnership for the development of online video in America La alianza desarrolla la actividad de negocio bajo la marca Smartycontent Am rica para los mercados de Latinoam rica y Estados Unidos hispano, sumando el acceso a la plataforma tecnol gica para publishers y creadores de contenido denominada SmartyCenter, con una alta capacidad de monetizaci n, servicio y penetraci n en dichos mercados.
Smartycontent, compa a especializada en v deo online, y RedMas, la red de publicidad digital con 115 millones de usuarios nicos por mes en Estados Unidos y Am rica Latina de Cisneros Interactive, han firmado un acuerdo para lanzar Smartycontent Am rica con operaciones en Am rica Latina y en Estados Unidos, alianza que les lleva a abrir oficinas en Miami, M xico, Bogot , Lima, Buenos Aires, Sao Paulo, R o de Janeiro, Santiago y Caracas.
Smartycontent provee a medios de comunicaci n online, publishers y creadores de contenido, el acceso a una plataforma tecnol gica de v deo digital sin costes destinada a facilitarles la generaci n de consumo de v deo online, la cualificaci n de la audiencia generada y la monetizaci n del inventario de visionados en distintos formatos publicitarios de v deo para la obtenci n de ingresos con un modelo sostenible.
Jes s Aldana, CEO de Smartycontent, asegura que no se trata solamente de una alianza con un grupo grande, sino con un gran grupo. Nos entendimos desde el principio. Hemos encontrado humildad, gran capacidad de sus profesionales, entusiasmo y una gran atm sfera de trabajo entre los equipos. As , ya contamos con un primer n mero de medios y proveedores de contenidos que ya est n integrando nuestra plataforma. Con RedMas y Cisneros, entidades fuertes y competitivas, todos hemos asumido un reto exigente en un escenario heterog neo muy dif cil: ser el referente en el v deo online de todo el mercado latino .
Smartycontent propone a los creadores de contenido de v deo eliminar los costes fijos del uso de una plataforma para publicar y gestionar v deo y simplificar todo el proceso de elecci n de proveedores, integraci n de tecnolog as distintas gracias a las herramientas y soluciones que la compa a ofrece en una nica plataforma llamada SmartyCenter cuyo objetivo es adem s el de aumentar los ingresos y la eficiencia en el consumo de contenidos por parte de los usuario.
SmartyCenter integra todos los procesos en un formato 360 . Provee full stack v deo cloud que incluye los servicios de CMS, CDN (Amazon web services), Hosting, Players, DMP, SSP y un Content Market Place conectado a las principales agencias de noticias para la sindicaci n de contenidos sin costes fijos para los publishers , ha afirmado Germ n Herebia, CEO de RedMas.
Gonzalo Alonso, director General de smartycontent Am rica, ha se alado que RedMas, con el apoyo de Cisneros Interactive ha realizado una fuerte inversi n apostando por el formato de v deo que hoy es el gran protagonista en los medios digitales. Los m s beneficiados ser n los publishers de medios y creadores de contenido audiovisual que dependen de altos costes de tecnolog a y no tienen la capacidad de amortizar sus contenidos de v deo ni de tener estad sticas reales de su consumo. A ellos les ofrecemos acceso a nuestra plataforma sin coste .
El creciente equipo de Smartycontent Am rica est liderado por Gonzalo Alonso, director general, Federico Pedemonte, director de afiliaci n para Cono Sur, Bereth Galicia, directora de afiliaci n para Cono Norte, y Luisa Magalh es, directora de afiliaci n para Brasil.
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Smartycontent and RedMas (Cisneros) launch a partnership for the development of online video in America La alianza desarrolla la actividad de negocio bajo la marca Smartycontent Am rica para los mercados de Latinoam rica y Estados Unidos hispano, sumando el acceso a la plataforma tecnol gica para publishers y creadores de contenido denominada SmartyCenter, con una alta capacidad de monetizaci n, servicio y penetraci n en dichos mercados. 
