Hinduja Groups NXT DIGITAL HITS Platform Installs Gra Valley iTX Playout, Bridging Gap between Broadcasters and Cable Networks

Hinduja Groups NXT DIGITAL HITS Platform Installs Grass Valley iTX Playout, Bridging Gap between Broadcasters and Cable Networks

MONTREAL, September 11, 2015 NXT DIGITAL, the Headend-in-the-Sky (HITS) service platform from Grant Investrade Limited, part of the global Hinduja Group, has installed the iTX integrated playout platform from Grass Valley, a Belden Brand. Recently launched, the HITS platform will offer 500 channels to the fast-growing television market in India.

By implementing the latest version of iTX playout as part of the solution from Grass Valley, NXT DIGITAL has adopted one of the worlds most advanced, integrated playout platforms for broadcast television. NXT DIGITAL consolidates multiple broadcasters and provides a HITS distribution platform to cable networks. Networks can then customize the distribution for different subscription models, offering services such as video-on-demand (VOD) packages or using iTX to play a standard playlist of movies and special programs at fixed times on channels.

India features thousands of programs in many languages. It is important to choose a technology that allows us to cater to differentiated market requirements in a flexible and efficient manner. Grass Valley technology, and iTX in particular, allows us to provide packages and bundle channels that are best suited for each market in the country, said Tony DSilva, managing director of Grant Investrade Limited.

The iTX technology also helps cable networks work with broadcasters as the India government mandates the digitization of cable services. More than 110 million homes in India are expected to make the government-mandated transition from analog to digital in the next 16 months.

The broadcasting parameters of NXT DIGITAL are very similar to the direct-to-home (DTH) services that are common in India, but instead of helping end users, this service addresses the needs of cable networks and their subscribers in turn, said Vynsley Fernandes, executive director at Castle Media, the company tasked by Hinduja with design to delivery of the HITS platform. iTX gives the operators advanced technology with better support and provides us with comprehensive monitoring.

NXT DIGITAL also installed Grass Valleys iControl monitoring system, a highly adaptable television signal thats compatible with multiple advanced electronic supervision technologies, including monitoring by exception. It offers electronic probing with macroblock detection, lip sync error and content mismatch detection using video/audio fingerprints.

Shaf Broadcast, a systems integrator, implemented the solution, as it has done at many other sites.

We have the knowledge base and experience to deploy iTX solutions in partnership with Grass Valley, said P.R. Suresh, director, Shaf Broadcast. It will provide an excellent platform to NXT DIGITAL, and its an honor for us to be part of this project.

With iTX, we know NXT DIGITAL will be able to serve a wide range of customers throughout India, said Andrew Thornton, vice president, Asia Pacific, Grass Valley. The unified and streamlined workflows from iTX, from ingest to playout, help broadcasters reduce their operating expenses considerably. Besides reducing the cost and the time to deploy new services, iTX will also help NXT DIGITAL rewrite the traditional cost of ownership model with a solution that delivers the resilience and performance that world-class television facilities demand.

iTX will be on display at IBC at the Grass Valley booth (1.D11).

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For information about Grass Valley solutions and services, please visit grassvalley.com.

LINK:	http://www.grassvalley.com/news/press/releases/view/3011-hinduja-group...
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