Unearthing Hidden Value Demands Media Processing AdvancementsBy Paul Shen, CEO and Founder, TVU Networks
June 29th, 2020
View Related Products
Imagine farmers equipped with modern tractors, planters and combines planting and harvesting a bumper corn crop, but by some inexplicable fluke there were no modern food processing plants to remove the husks, inspect the ears and strip the kernels to be frozen or package ears for distribution.
Or, picture a circumstance in which modern oil drilling equipment, rigs and pumps, unlocked massive reserves, pipelines send the find on its way, but the destination was akin in size and technology to America's first oil refinery, an 1850s-era plant in Pittsburgh.
Both hypotheticals -while patently absurd-are, however, apt metaphors for today's media supply chain.
In the farming scenario, how much corn would be left to rot in fields? Or, oil left unrefined? While such an imbalance between the acquisition of corn or crude oil and its processing is unimaginable, isn't it fair to say that a similar imbalance is the current state of affairs in the media supply chain?
Look at how much video footage is left unused on the proverbial cutting room floor, never to be a part of a news story, entertainment program or sports show. How many people were assigned to gather that footage? What did it cost?
These factors are key in determining the cost of a minute of finished video. A widely recognized rule of thumb pegs today's cost at $1,000 per minute for high-quality video. (However, it's not uncommon to see a range between $700 and $10,000 per minute quoted, depending on many variables.)
But what if two minutes of finished video were derived from the same raw footage? Three minutes? What would be the impact if every minute of footage acquired was usable? Could the industry conceivably get to a cost of $10 per minute for finished video?
Perhaps, but not without a new set of media processing technologies that will allow the Media & Entertainment industry to extract value from media assets that go unused and ultimately are deleted.
To date, raw media is a passive ingredient in the finished product. In other words, it does not participate in the creative process. Someone must look at it and determine what content makes up the footage.
Metadata, while helpful, typically is created at a higher level than what would be necessary to transform media from a passive element into an active agent in the creative process. Frequently, metadata catalogs GPS location information, time when shot and camera setting information-all important pieces of data, but limited in usefulness in a next-generation process where raw media informs and drives the creative process.
However, if technology were introduced into the process that automatically identifies characteristics of each individual frame of video -things like who is speaking, whose voice is heard, what they are saying, and what objects and people are in the foreground and background of each frame-it would become possible to build a centralized database of rich metadata for all media that's continuously updated as new tools come along.
Such a database is the first step on the path to advancing the media processing tools needed to automatically create content and thereby unearth value from raw footage that otherwise was inaccessible to media organizations.
When it becomes possible to identify what's happening in each frame of video, these same organizations also can realize a wide variety of other benefits, ranging from monetizing archival footage to personalizing program content to match the interests of viewers-two of the many advantages offered in a transformed media processing environment, which we will explore in detail in our next blog.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
Unearthing Hidden Value Demands Media Processing AdvancementsBy Paul Shen, CEO and Founder, TVU Networks
