iPad mini with Retina Display Available Starting Today

iPad mini with Retina Display Available Starting Today CUPERTINO, California November 12, 2013 Apple announced iPad mini with Retina display is available starting today. The new iPad mini brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in an amazingly thin and light design. It features the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, iOS 7 featuring hundreds of great new features and access to all 475,000 apps designed specifically for iPad.

The response to iPad Air has been incredible, and we're excited for customers to experience the new iPad mini with Retina display, said Philip Schiller, Apple's senior vice president of Worldwide Marketing. We think customers will love both of these thin, light, powerful new iPads, and we're working hard to get as many as we can in the hands of our customers.

Pricing & Availability

iPad mini with Retina display will be available starting today in silver or space grey. iPad mini with Retina display Wi-Fi models will be available for a suggested retail price of £319 inc VAT (£265.83 ex VAT) for the 16GB model, £399 inc VAT (£332.50 ex VAT) for the 32GB model, £479 inc VAT (£399.17 ex VAT) for the 64GB model and £559 inc VAT (£465.83 ex VAT) for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a suggested retail price of £419 inc VAT (£349.17 ex VAT) for the 16GB model, £499 inc VAT (£415.83 ex VAT) for the 32GB model, £579 inc VAT (£482.50 ex VAT) for the 64GB model and £659 inc VAT (£549.17 ex VAT) for the 128GB model. Additionally, the original iPad mini continues to be available at the more affordable price of £249 inc VAT (£207.50 ex VAT) for the 16GB Wi-Fi model and £349 inc VAT (£290.83 ex VAT) for the 16GB Wi-Fi + Cellular model.

Custom-designed polyurethane Smart Covers for iPad mini with Retina display and iPad mini are available for £35 in a range of vibrant colours, including blue, green, pink, yellow, black and (RED). Additionally, a beautiful aniline-dyed leather iPad mini Smart Case is available in six rich colours, including yellow, beige, blue, brown, black and (RED) for a suggest retail price of £55 for both models of iPad mini. Smart Covers and Smart Cases are available through the Apple Online Store, Apple's retail stores and select Authorised Apple Resellers.

iPad mini with Retina display is available to order through the Apple Online Store through Reserve and Pick Up at Apples retail stores, and at select carriers and select Apple Authorised Resellers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:

Laura Bonney

Apple

lbonney@apple.com

020 3284 6290

Bethan Lloyd

Apple

bethan@apple.com

020 7184 1095

2013 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad and Retina are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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