And the Emmy Gs ToAmazon Instant Video!

And the Emmy Goes To Amazon Instant Video!

The National Academy of Television Arts & Sciences is recognizing Amazon for innovation in video discovery and the technology that enables customers to find TV shows and movies they love

SEATTLE--(BUSINESS WIRE)--Aug. 2, 2013-- (NASDAQ: AMZN)-The National Academy of Television Arts & Sciences will be recognizing Amazon Instant Video with a 2013 Technology & Engineering Emmy Award for its work on Personalized Recommendation Engines for Video Discovery. This is Amazon's first-ever Emmy Award. A longtime pioneer in personalized recommendations technology, Amazon Instant Video is receiving the award for its development of tools and algorithms that enable customers to easily find and discover videos that cater to their tastes and preferences, creating unique and personalized entertainment experiences.

Our goal is to give customers the best possible movie and TV watching experience. That means both enabling customers to find exactly what they're looking for and helping them discover new TV shows and movies in a personalized way, said Bill Carr, Vice President of Music and Video for Amazon. We've made it effortless to discover new content they'll love, and we will continue to innovate on behalf of our customers to make it even easier and more enjoyable to explore all of the great movies and TV shows on Amazon.

Amazon Instant Video's personalization and recommendations features include Video Finder, which enables customers to quickly find relevant movies and TV shows through novel classifications based on mood and topic-such as Dystopian, Love, Zombies, and Revenge -distinctively ordered by customers' unique viewing habits and likes. Amazon's award-winning video recommendation technology also includes unique tools, such as:

Genre-based Recommendations: These recommendations are based on customers' favorite categories, determined by their viewing history.

Customers who watched this also watched: This feature utilizes aggregate viewing behavior as a predictor of what customers will enjoy.

Your Store: This is a destination where customers receive personalized movie and TV recommendations based on their tastes and preferences.

Amazon Instant Video offers over 150,000 movies and TV episodes for customers to rent or purchase and enjoy on Kindle Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other connected TVs and devices. Prime Instant Video, Amazon's video subscription offering, enables Prime members to watch tens of thousands of movies and TV episodes at no additional cost to their Prime membership. In addition to becoming the exclusive online subscription home to PBS series Downton Abbey earlier this summer, Prime Instant Video is now the exclusive online subscription home to the CBS summer blockbuster series Under the Dome, with each episode added just four days after initial broadcast. Amazon also recently announced a deal with Viacom to bring hundreds of top kids shows like Dora the Explorer, Go Diego, Go!, and The Backyardigans exclusively to Prime Instant Video. For more information about Prime Instant Video, visit www.amazon.com/primeinstantvideo.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine-and it is available in two display sizes-7 and 8.9 . The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br and www.amazon.com.in. As used herein, Amazon.com, we, our and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from managements expectations. These forward-looking state

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