Blockchain: a great opportunity for creators and media companies
21/10/2017
En colaboraci n con Bertelsmann, Atresmedia ha organizado una nueva edici n de su foro Crea Cultura en el que se ha analizado la tecnolog a blockchain y lo que esta denominada cuarta revoluci n industrial aportar a la cultura y los medios de comunicaci n.
En el debate, moderado por la periodista Helena Resano, presentadora de LaSexta Noticias, han participado la cofundadora del Observatorio Blockchain y corresponsal de CriptoNoticias, Covadonga Fern ndez; la abogada especializada en propiedad intelectual y tecnolog as de la informaci n, Cristina Carrascosa; y el Fundador Blockchain Espa a y coautor del libro Blockchain, la revoluci n industrial de internet , lex Preukschat.
Helena Resano ha pedido a los intervinientes una definici n de lo que significa el concepto de blockchain'. Alex Preukschat ha reconocido que es una pregunta muy dif cil, quiz la m s dif cil; la tecnolog a blockchain est en un estado prealfa, pero podemos apuntar que en los ltimos 20 a os hemos visto que la descentralizaci n de los paquetes de informaci n puede trasladarse a todos los sectores y crear nuevos modelos de negocio que a d a de hoy no podemos ni imaginar .
A este respecto, Cristina Carrascosa ha a adido que bitcoin tuvo mucho intentos de hablar de la descentralizaci n, es la fase inicial del negocio, ahora el negocio va por otras partes .
Covadonga Fern ndez ha destacado del blockchain' las cualidades de seguridad y transparencia en cualquier tipo de transacci n y en medios de comunicaci n puede evitar todo tipo de noticias falsas porque se puede ver el origen de la noticia falsa. Es una herramienta que proporciona bastante seguridad, pero a n no absoluta, se est trabajando en ello y creemos que en unos a os ser mucho m s seguro, es algo en lo que est n trabajando las grandes corporaciones . Podr mejorar e incluso premiar los buenos contenidos period sticos y los anunciantes podr n decidir d nde poner su publicidad , ha a adido en este sentido posteriormente en el turno de preguntas.
Preukschat ha apuntado que este sistema permitir romper barreras de intermediarios y, en lo que respecta a los creadores de contenido va a abrir un mundo de oportunidades de poder monetizar sus creaciones. Para los grandes grupos de comunicaci n ofrece un gran reto: tras una primera ola de internet, esto es una segunda ola, un nuevo tsunami para adaptarse .
El valor fundamental de blockchain es que devuelve a los autores el control sobre la difusi n de su obra; como la copia se puede reproducir hasta el infinito no tiene ning n valor y esto le devuelve el control del derecho de la copia y el control del derecho de autor , ha subrayado Covadonga Fern ndez.
Para entender mejor este sistema, Fern ndez ha destacado el ejemplo real de Flixxo, una compa a que quiere competir con Youtube descentralizando la plataforma, lo que hace es que a cambio de que los usuarios le cedan el almacenamiento de su dispositivo, son remunerados .
Todos los modelos de negocio est n en fase prealfa, est n intentando inventar, Mediachain, de Spotify, es un ejemplo muy bonito , ha a adido el Fundador Blockchain Espa a.
Se est n desarrollando sistemas inteligentes que eliminan intermediarios y, por ejemplo, m s que seguir la copia il cita, podr rastrear d nde se est gestionando ese contenido, Mediachain crea ese protocolo para rastrear la m sica , ha a adido lex Preukschat.
Carrascosa ha a adido que tambi n se est aplicando a la fotograf a, por ejemplo a trav s de mecanismos para avisar al autor de que alguien est utilizando su fotograf a .
Todas las empresas est n intentando implantar la tecnolog a a sus negocios. La tecnolog a llega, tenemos el caso de Uber La dificultad de esta tecnolog a es que es muy complejo , ha apuntado Fern ndez quien, a la pregunta de c mo va a afectar a los usuarios?, ha vaticinado que creo que, por primera vez, los usuarios van a poder ser remunerados por ver contenidos y publicidad. Tambi n es una forma de consumir publicidad de una manera mucho m s racional y l gica. Ahora hay infinita comunicaci n e informaci n, y lo que hace falta es atenci n, falta atenci n y Blockchain permite pagar esa atenci n .
Estamos en una fase similar a como surgi Internet, en el 92, especulando c mo va a ser dentro de 20 a os, los modelos econ micos se est n definiendo. Hay mucho dinero de gente fluyendo y apostando por ello, pero no significa que sepamos exactamente d nde va, que se convierta por ejemplo en un Second Life o quiz definitivamente se cree un modelo descentralizado. Nadie imaginaba hace 20 a os que en esa era que surg a de internet bamos a utilizar Twitter de esta forma que se usa hoy , ha manifestado Preukschat.
Insistiendo en el papel de los medios y, concretamente, en la figura del periodista freelance', Carrascosa ha a adido al respecto que una herramienta muy til son los sistemas de reputaci n, normalmente se basan en criterios objetivos . En este sentido, ha dicho yo, por ejemplo, en twitter sigo a un mont n de medios y sigo a un fot grafo freelance que cubre la guerra de Siria y para saber lo que pasa en Siria sigo su perfil, pero tambi n sigo viendo el de los medios; ni vamos a pasar a ver la informaci n todo por estas plataformas, ni vamos a dejar los medios tradicionales , ha augurado.
Blockchain es como cooperativa inmensa que habr una red de corresponsales por todo el mundo. Los peri dicos te ordenan la actualidad, te organizan la agenda, no s c mo lo van a resolver estas plataformas , ha a adido Covadonga Fern ndez.
Una amenaza?
Y c mo juegan los grandes esta revoluci n? Si la base de tu negoci
LINK: | http://www.panoramaaudiovisual.com/en/2017/10/18/blockchain-una-gran-o... |
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