MediaKind aims to unlock the monetization potential of advertising and alternative content with new proposals Los productos modulares PRISMA Core y PRISMA Edge ofrecen capacidades adaptadas y basadas en est ndares completos en apoyo de la publicidad y casos de uso de inserci n/reemplazo de contenido alternativo a trav s de redes de difusi n e IP.
MediaKind ha actualizado su plataforma PRISMA con un nuevo conjunto de caracter sticas flexibles y modulares de cara a liberar todo el potencial de ingresos de la publicidad y el contenido alternativo a trav s de las redes de difusi n y de IP.
Los productos PRISMA Core y PRISMA Edge proporcionan una definici n y aplicaci n de derechos de distribuci n de contenido altamente especializada y capacidades de publicidad dirigida, incluyendo DAI, contenido localizado, apagones de contenido y seguridad contra la pirater a.
La cartera de publicidad modular recientemente mejorada de MediaKind permite a los clientes aprovechar las nuevas oportunidades de monetizaci n y protegerse contra los desaf os en constante evoluci n que presenta el mundo digital. PRISMA puede desplegarse como una soluci n en la nube, como un dispositivo o como componentes integrados en el portafolio de Aquila.
PRISMA Core ayuda a salvar la brecha entre los proveedores de contenido y los proveedores de servicios al ofrecer un control avanzado de la programaci n y permitir la aplicaci n de normas para la difusi n tradicional, as como la difusi n basada en la OTT. Por su parte, PRISMA Edge permite a los proveedores de contenido y a los proveedores de servicios de v deo ofrecer experiencias de visualizaci n atractivas, monetizar su inventario de publicidad y cumplir simult neamente con las obligaciones contractuales y legales.
Stuart Boorn, vicepresidente de Gesti n de Productos de MediaKind, asegura que a medida que los consumidores de hoy en d a adoptan los servicios de v deo OTT, los operadores y los distribuidores de programaci n de v deo multicanal (MVPD) deben buscar nuevos m todos de monetizaci n a trav s de la publicidad dirigida. Esto requiere la prestaci n de servicios totalmente personalizados y pertinentes que cumplan plenamente con los derechos de distribuci n y las reglamentaciones locales .
Entre las mejoras de los productos PRISMA de MediaKind se incluyen la gesti n de listas de reproducci n para la sustituci n de anuncios lineales; un mayor apoyo a los formatos de ingesta bajo SCTE-18 en apoyo del cumplimiento de las normas del Sistema de Alerta de Emergencia (EAS) en EE.UU.; una nueva gesti n de colocaci n de contenidos; mejores pol ticas de enrutamiento de anuncios; y una nueva habilitaci n de visualizaci n a trav s de URLs de seguimiento in-manifest para HLS.
Dos productos clave El portafolio de PRISMA consiste en dos productos clave con otras adiciones que vendr n m s adelante este a o.
PRISMA Core est dise ado para ayudar a los operadores y a los MVPD a abordar la creciente complejidad de la gesti n y el cumplimiento de las obligaciones contractuales y legales relacionadas con el contenido lineal a trav s de la difusi n tradicional y la entrega de IP. Aprovecha los est ndares de la industria (incluyendo SCTE-224, SCTE-35 y CableLabs ESAM) permitiendo una f cil implementaci n y puesta en marcha a trav s de m ltiples casos de uso, abarcando aplicaci n de contenido alternativo a trav s de redes de difusi n e IP, gesti n de la colocaci n a trav s de la inserci n/reescritura de SCTE-35 y reemplazo de spots linales. Todo ello compatible con SCTE-18
En cuanto a PRISMA Edge permite la activaci n del inventario de televisi n enriqueci ndolo con audiencias cualificadas en todos los flujos de trabajo (en directo y no lineal) y en todos los principales protocolos de streaming, proporcionando una experiencia similar a la de la TV. Protege de la fuga de datos de la audiencia y asegura el pleno cumplimiento de las normas de protecci n de la privacidad.
Se trata de una soluci n completa para la gesti n de casos de uso de la audiencia basada en la focalizaci n, con soporte de ingesta de SCTE-224 y la toma de decisiones de contenido alternativo (a trav s de PRISMA Core).
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MediaKind aims to unlock the monetization potential of advertising and alternative content with new proposals Los productos modulares PRISMA Core y PRISMA Edge ofrecen capacidades adaptadas y basadas en est ndares completos en apoyo de la publicidad y casos de uso de inserci n/reemplazo de contenido alternativo a trav s de redes de difusi n e IP. 
