Indy Motor Speedway Embraces Realife Tech to Keep Fans Safe, Engaged

Indy Motor Speedway Embraces Realife Tech to Keep Fans Safe, Engaged By Ken Kerschbaumer, Editorial Director

Wednesday, September 30, 2020 - 9:00 am

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Indianapolis Motor Speedway (IMS) has signed on with Realife Tech, an experience automation platform that is designed to connect and improve fan engagement at the Speedway. The first utilization of this technology will be deployed during the NTT INDYCAR SERIES' INDYCAR Harvest GP presented by GMR and the Intercontinental GT Challenge Powered by Pirelli sports car championship from Oct. 2-4.

The Indianapolis Motor Speedway has inked a deal with Realife Tech to enhance the in-venue experience for fans.

This partnership includes a world-class venue mobile app personalized for all IMS fans, as well as a full integration with IMS' new proprietary digital ticketing solution, as digital ticketing will be the only way to enter the track for the races on Oct. 2-4.

Realife Tech uses data aggregation from multiple touchpoints to create a single view of fans across their journey, allowing for greater connection and personalization.

IMS went through a rigorous vetting process guided by NTT DATA, the Official Technology Partner of the Indianapolis Motor Speedway, to evaluate multiple potential mobile app platforms and ultimately recommended Realife Tech.

As IMS rolls out a comprehensive health and safety plan to protect fans, participants, and workforce at events this October, Realife Tech's partnership provides key intelligence and visitor-facing technology features to help fans enjoy race days as safely and smartly as possible. Fans will receive information to successfully navigate events via timely, relevant content and answers to many of their questions. Realife Tech's new COVID Safety Hub is integrated into the new IMS platform and is capable of delivering a safety-minded experience to each individual fan before, during, and after an event, piloting touch-free solutions.

Realife Tech is dedicated to helping fans safely return to the traditions they know and love, says Brent Kocher, Chief Revenue Officer of Realife Tech. Indianapolis Motor Speedway is one of the most iconic venues in the U.S., serving as a legacy for many generations of fans across the country. We're proud to be providing a solution to help fans make a seamless transition and adapt to events in the current environment.

Indianapolis Motor Speedway is steeped in history and tradition, driven by our passionate and dedicated fan community, adds IMS President J. Douglas Boles. As we prepare to get visitors back in the stands, we're thrilled to be working with Realife Tech to communicate and engage with our fans and provide them with the best possible experience.

Realife Tech's Fan Hub will be available through the IMS mobile app. Learn more at https://www.indianapolismotorspeedway.com/at-the-track/mobile-app.

LINK:	https://www.sportsvideo.org/2020/09/30/indy-motor-speedway-embraces-re...
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