Raising awareness of the Blinds Make Better' campaign was a major focus at the British Blind and Shutter Show 2024.
ICG worked with the team at the British Blind and Shutter Association (BBSA) to help ensure the national campaign was front and centre at the prestigious three-day trade show which attracted thousands of visitors from across the sector.
From energy efficiency to privacy and comfort, the narrative behind Blinds Make Better highlights how shading positively impacts the buildings where people live, work and socialise especially in a changing climate.
Our teams created a dedicated retailer pack of Blinds Make Better for delegates to collect as they entered the exhibition hall at the Coventry Arena that included materials to use in their showrooms and businesses.
We created a six-minute animation for the BBSA stand that jointly promoted membership of the BBSA and the Blinds Make Better campaign.
We also designed a range of branded assets for the event space including floor vinyls, wobblers and stickers featuring the campaign branding.
These visuals were placed on the stands of participating brands and manufacturers, creating a unified look that reinforced the campaign's message and made it highly visible.
ICG took advantage of the event to capture content for future activities to amplify the campaign's reach including dynamic photo and video pledges from influential industry leaders and exhibitors.
We also produced the BBSA's full stand design and in the run up to the event we promoted Blinds Make Better in the autumn edition of Openings.
The British Blind and Shutter Show 2024 is a major event for the shading industry and featured expert speakers including TV celebrity, Phil Spencer from Location, Location, Location.
By engaging exhibitors and attendees at the event, ICG and the BBSA set a strong foundation for ongoing advocacy, inspiring a wider understanding for the proven benefits of shading.
Europe Stories
11/12/2024
Gear id will take to the floor with a same-sex male dance partner in new season ...
10/12/2024
Pioneering satellite communication technology supports critical GEO/NGSO trackin...
10/12/2024
EditShare Announces Brad Turner as New Chief Executive Officer
Boston, MA, 10 December 2024 - EditShare, a leading provider of collaborative workflow solution...
10/12/2024
TVBEurope talks to Peter Bellamy about his appointment as CRO at Deltatre, and w...
10/12/2024
Shares in Canal will be traded in London, Paris and Amsterdam
By Matthew Corrigan
Published: December 10, 2024
Shares in Canal will be traded in London,...
10/12/2024
The Portal offers technology buyers and vendors insights into the broadcast and media technology, pro AV, ad tech and sports industries
By Jenny Priestley
Pu...
10/12/2024
Since its release, Jacques Audiard s Emilia P rez has emerged as a landmark feature, earning widespread acclaim from critics and garnering significant recogniti...
10/12/2024
Rohde & Schwarz sets new standard for network performance monitoring with R&S LC...
10/12/2024
To coincide with the release of Gladiator 2', we wanted to highlight St phane Buchers work with director Ridley Scott. This collaboration began in 2020, fo...
10/12/2024
CUPERTINO, CALIFORNIA Apple today launched three new live global radio stations on Apple Music. Music fans around the world can now tune in to Apple M sica Uno,...
10/12/2024
Over 1.6 million people watched across the weekend
Record breaking RT Player Toy Show Streams in Ireland and Abroad with 622,000 streams from 139 countries
O...
10/12/2024
This Sunday night (15 December, 9.30pm), live on RT One and RT Player, Joanne Cantwell, Darragh Maloney and Jacqui Hurley will present the RT Sport Awards 20...
10/12/2024
Actor and producer Danny O'Carroll, best known for portraying Buster Brady o...
09/12/2024
Reflecting the three stars on screen, Only Murders in the Building relies on a trio of editors to help bring the comedy and intrigue of the show to the screen
...
09/12/2024
Patrick Hastings will assume overall responsibility for the operational delivery of client requirements globally, said the company
By Jenny Priestley
Publish...
09/12/2024
Reynolds takes over from Tom Cotney who moves into the role of non-executive chairman of Imagines board
By Jenny Priestley
Published: December 9, 2024 Upda...
09/12/2024
Collaboration under the GESAC program, a federal government initiative promoting...
09/12/2024
9 December 2024, 18:00 (PST) Emperor Cinemas to Adopt New Dolby Vision Dolby ...
09/12/2024
09 Dec 2024
VEON Approves Launch of the Initial USD 30 Million Phase of its Sha...
09/12/2024
First look at Matt Smith in Sky Original The Death of Bunny Munro', coming ...
09/12/2024
Sky U.K & Ireland and Warner Bros. Discovery announce new distribution and bundl...
09/12/2024
Sky Arts celebrates the tenth anniversary of Landscape Artist of the Year with a...
09/12/2024
Sky & NOW what to watch 2025Monday 9 December 2024
It's been a busy year, but 2025 has an almighty line-up of new telly and brand-new movies coming to Sky ...
09/12/2024
TAIPEI, Taiwan, and SAN JOSE, Calif. - Dec. 9, 2024 - Sercomm (TWSE: 5388) and H...
09/12/2024
Facebook
Twitter
LinkedIn
Thales and Avinor have partnered to implement No...
09/12/2024
Next Sunday night (15 December, 9.30pm) live on RT One and RT Player, Joanne Cantwell, Darragh Maloney and Jacqui Hurley will present the RT Sport Awards 202...
09/12/2024
Joanne Cantwell, Darragh Maloney and Jacqui Hurley will present the RT Sport Awards 2024 live from Studio 4 in RT at 9:30pm next Sunday 15 December. The Award...
09/12/2024
T cl r nua c rsa reatha i nGaeilge ag tosn ar RT One F ram
For m New current affairs programme in Irish on RT One
Begins this Sunday, 8 December
F r...
09/12/2024
Dancing with the Stars welcomes a new judge for 2025
Two-time Dancing with the Stars winner Karen Byrne to join the Dancing with the Stars judging panel in Jan...
09/12/2024
Aishah Akorede revealed as the first celebrity contestant for Dancing with the S...
09/12/2024
RT Investigates reveals sale of unapproved US weight loss trial medication expo...
09/12/2024
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
07/12/2024
This week saw the release of 2024 Spotify Wrapped, and we've been celebrating our biggest Wrapped to date with global influencers, fans, artists, media, and...
06/12/2024
2024 Wrapped has arrived, and millions of people around the world are sharing th...
06/12/2024
Codemills approach to AI focuses on solving real-world problems through user-centric tools like Accurate.Video. By streamlining compliance, localization, and qu...
06/12/2024
At one third of the weight of its predecessor, ALEXA 265 features a revised 65mm sensor retaining 6.5K resolution with higher dynamic range, said ARRI
By Matth...
06/12/2024
The collaboration aims to increase the availability of 3D content for both creators and audience
By Matthew Corrigan
Published: December 6, 2024
The colla...
06/12/2024
IAN BONH TE & PETER ETTEDGUI'S AWARD-WINNING SUPER/MAN: THE CHRISTOPHER REEV...
06/12/2024
Believe it or not, it's that time of year again where we begin our festive season of giving with our fifth round of Give Back Fridays!
First up is a donati...
06/12/2024
Award-winning strategy built on programmes designed to address every aspect of wellbeing
06 December, 2024 - Winchester, UK. We are thrilled to announce that A...
06/12/2024
Facebook
Twitter
LinkedIn
Sentinel-1C will supply vital radar imagery for understanding climate change and preserving our planet
Kourou, December 6, 2024...
06/12/2024
32 children will represent their county in the Toy Show Parade
Tune in tonight at 9:35PM on RT One and worldwide on RT Player
#LateLateToyShow
It's Toy...
05/12/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
05/12/2024
Balancing innovation with financial responsibility is vital for medias future. Codemills tools like Accurate.Video streamline workflows, integrate AI for effici...
05/12/2024
Luxembourg, 7 November 2024 -- SES S.A. announces financial results for the nine months and three months ended 30 September 2024 with solid operational and fina...
05/12/2024
05 Dec 2024
VEON and Engro Corp Announce Strategic Partnership for Telecommunic...
05/12/2024
Sky Deutschland remains the home of the Bundesliga and 2. Bundesliga until 2029:...
05/12/2024
Official trailer released for Sky & Peacock Original limited series, Lockerbie: ...
05/12/2024
Rohde & Schwarz and Telia unlock Estonias full potential with comprehensive mobi...
Raising awareness of the Blinds Make Better' campaign was a major focus at the British Blind and Shutter Show 2024.
