Collaborating with Haivision and Microsoft, Avid breaks new ground by enabling news and sports broadcasters to easily ingest from SRT Hub for cloud-based production workflows
News highlights:
Avid, Haivision, and Microsoft to preview on-prem and cloud-based workflows using Avid's FastServe | Stream IBC2019
SRT and Haivision SRT Hub enables news and sports broadcasters to cover more stories from anywhere without expensive satellite links or fiber optics
SRT provides secure, extremely low latency connections from the field to the studio or to the cloud without buffering or delays
Through Haivision SRT Hub, powered by Microsoft Azure, live content can be easily streamed anywhere through the cloud
Avid (NASDAQ: AVID), today announced integrated support for the SRT (Secure Reliable Transport) protocol, an open-source video transport protocol that provides clear, reliable live video transmission over the open Internet for news and sports production. Avid also announced new integrations with Haivision SRT Hub, which enables intelligent live- and file-based cloud media routing across the Microsoft Azure network over IP for cost-effective, high-quality and secure delivery into Avid cloud and on-premise editorial workflows.
IP has opened the door to mobile content creation and consumption, but guaranteeing quality, for both creators and consumers has been a serious, ongoing challenge, said Ray Thompson, Director of Product Marketing at Avid. By integrating SRT and Haivision SRT Hub, Avid will be able to deliver on the ability to get news, sports and live content from anywhere into MediaCentral and out to social media channels and broadcasts.
Developed by Haivision, SRT Hub provides secure, extremely low latency high-quality live- or file-based routing from the field to the studio or the cloud. Avid, Haivision, and Microsoft will be previewing on-prem and cloud-based workflows that leverage Haivision SRT Hub and Avids FastServe | Stream to transport and ingest IP-based SRT streams from anywhere without the need for costly fiber optics or satellite links.
News and sports broadcasters are increasingly investing in IP-based contribution to increase their ability to cover more news, events and sports from anywhere, with the shortest lead times possible, said Mahmoud Al-Daccak, CTO at Haivision. Our collaboration with Microsoft and Avid highlights how SRT Hub lets you connect broadcast ecosystem partners together into seamless workflows for reliably getting content from the field across the Azure backbone and into an Avid news or sports workflow that is deployed on premise or in the cloud.
This technology preview with Avid and Haivision is another step forward that furthers production in the cloud and moves the industry closer to end to end cloud production, enabling a variety of news, sports, and live event workflows. said Sudheer Sirivara, General Manager for Azure Media at Microsoft Corp. Avid, Microsoft, and Haivision are accelerating the pace of innovation making it easy to get live secure content delivered into the cloud for Avid powered news and sports production, distributed across the Azure network.
Avid is a member of the SRT Alliance, a collaborative community of industry leaders and developers striving to achieve lower latency internet video transport by continuously improving open-source SRT.
Avid will demonstrate a range of SRT MediaCentral and FastServe applications at IBC2019 (stand 7.B55), September 13-17.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
Collaborating with Haivision and Microsoft, Avid breaks new ground by enabling news and sports broadcasters to easily ingest from SRT Hub for cloud-based production workflows 
