Benedict Cumberbatch has a meltdown

Chocobatch devoured

7 April, 2015

TVs dishiest drama actor received a good Easter licking following public display as fans went into meltdown - WATCH THE VIDEO! A life-size chocolate sculpture of the acclaimed actor Benedict Cumberbatch has been left in ruins following several assaults from over eager fans across the Easter weekend.

It was installed at a busy London shopping centre to celebrate the launch of TV channel Drama on the new on demand service uktvplay.co.uk, following a national poll which named the star as Britains dishiest dramatic actor.

The sculpture was secretly filmed with hidden cameras across the weekend which caught shoppers in the act as they licked, chewed and chomped their way through Cumberbatchs confectionary counterpart.

Following the installation, Chocobatch, as the sculpture has been affectionately named, was left with missing ears, bow tie, fingers and parts of his head. Security believe all the key evidence has been eaten.

The hidden camera stunt was performed to celebrate the launch of TV channel Drama on UKTVs on demand service, uktvplay.co.uk.

The prank involved installing a life-sized chocolate model of the Sherlock star over the busy Easter weekend in Londons Westfield Stratford City shopping centre. Producers worked through the early hours of the morning to place hidden cameras in strategic locations to capture the best reactions from unwary shoppers.

Adrian Wills, General Manager of Drama said,

In celebrating the launch of Drama on UKTVs on demand service, uktvplay.co.uk, we wanted to have a bit of fun with one of the stars of the channel and one of Britains most loved actors - Benedict Cumberbatch. We knew a chocolate statue of the drama actor may prove tricky to resist so this was an experiment in many ways. Fans clearly couldnt keep their hands off him - hes been ravaged!

#Chocobatch tweets

@rehfan A bit disturbed at the missing body parts of #ChocoBatch : fingers already gone. Public hovering round for the kill. #Creepy #SCARY!

@amyl_k @Lou_ali95 whatd happen if you just snapped off a limb and pegged it

@ShezaHolmes Why have an egg when you can have Benedict #Chocobatch #BenedictCumberbatch #Easter

ENDS For more information please contact Kerry Parker, Head of Network Communications

Lara Feinstein, Corporate Communications Coordinator

OR tweet us at @UKTV_press

Notes to Editors: About UKTV Play UKTV Play is the on demand TV service that lets you watch shows from Dave, Yesterday, Really and Drama whether youre on the bus, at work (we wont tell) or on the sofa. Among the gems on offer are Storage Hunters, Suits, Crackanory, Dave Gorman Modern Life is Goodish, Alan Davies: As Yet Untitled, Ghost Adventures, Most Haunted, The Forsyte Saga, The Road to Coronation Street and Forbidden History, so its never been easier to fill your boots with great stuff from UKTV. You can get UKTV Play on PC and Mac, and theres an app for Android devices, iPhones and iPads. Or you can put your feet up and watch on the telly, thanks to Virgin TV and YouView. If youre an M+ subscriber on Virgin Media, shows from other great UKTV channels - Gold, Watch, Alibi, Good Food, Home and Eden - are on the menu as well.

uktvplay.co.uk / Get the iOS app on iTunes

About Drama Sky 158, Virgin 190, Freeview 20, BT and TalkTalk 020

Drama is a channel that is passionate about bringing you Britains best-loved dramas. From period through to contemporary and comedy, the channel is a treasure trove of classics which showcase the greatest stories ever told in an entertaining and engaging way.

With programmes including Call The Midwife, Pride and Prejudice, Sharpe, Larkrise to Candleford and Silk, viewers can indulge in a handpicked range of the nations most celebrated TV dramas.

About UKTV UKTV is the multi-award winning media company that reaches over 42 million viewers every month.

UKTVs eleven imaginative brands - UKTV Play, Dave, Watch, Gold, Alibi, Yesterday, Drama, Really, Home, Eden and Good Food - include the most popular non-PSB channel in the UK and account for 9% of the British commercial TV market. The companys most recent financial results showed record-breaking year-end revenue of £278m, and EBITDA of £67.4m. It invested a record £125m in programming and related launches last year, and is becoming an increasingly significant investor in UK creativity.

UKTV has a truly innovative model, curating brand-defining commissions, high-profile acquisitions and the very best of BBC, alongside programmes originally shown on ITV and Channel 4. The network embraces technology to deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT, TalkTalk, YouView and UKTV Play, and distributes its highly valued original programmes to 200 territories.

Now celebrating its 22nd year at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the only British television broadcaster to be recognised by Best Companies.

corporate.uktv.co.uk / press.uktv.co.uk / @uktv_press

LINK:	http://corporate.uktv.co.uk/news/article/benedict-cumberbatch-has-melt...
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