Alone Australia cements its place as one of Australia's biggest hits of 2024

Alone Australia cements its place as one of Australia's biggest hits of 2024

2 May, 2024

Media releases

Alone Australia has cemented its place as one of the standout TV hits of 2024,

with Total TV reach for the series to date of more than 3 million Australians.

The series is resonating with the key demographic of 25-54 year olds, beating rival franchises on other TV Networks over 28 days.

Episodes 1 and 2 have surpassed the important 1 million viewer mark in Total TV reach.

The series continues to deliver for SBS with significant uplifts in digital BVOD viewing both for Alone,

and also more broadly significantly lifting active watchers on SBS On Demand.

The show continues to rank highly on the OzTAM VPM rankings for both 7 day and 28 day charts.

Key callouts:

Alone Australia is continuing to deliver for SBS, with growing SBS On Demand viewing leading to episodes 1 and 2 of the series each surpassing 1 million in Total TV reach in the 28 days since airing. For the series to date, the Total TV reach is more than 3 million.

These figures, and those for all other episodes, position the show as SBS's most successful commissioned series of the year, and one of the hit TV shows in Australia for 2024.

The series is resonating with the key demographic of 25-54 year olds, with episode 1 beating rival franchises on other TV Networks over 28 days.

The show continues to rank highly in the OzTAM VPM rankings with the series among the most watched shows on Australian BVOD.

Episode 6, which aired last night, had a Total TV National Average Audience of 264,000 and a BVOD National Average Audience of 39,000.

These audience numbers will continue to grow as more Australians watch the program on SBS On Demand over the coming weeks, as the series enters the home stretch with four episodes remaining. In 2023, Alone Australia highlighted how Australian TV viewing has dramatically evolved with each episode of the show drawing more than 1 million viewers, with almost half of that audience coming from digital.

SBS Director of Television, Kathryn Fink, said:

The conditions might be getting colder and harsher on New Zealand's South Island as the second season of Alone Australia enters its final weeks, but Australians are continuing to warm to the raw and inspiring stories of the brave survivalists who remain.

Following the enormous success of the launch of Alone Australia last year, the second series is also drawing significant audiences on TV and on SBS On Demand, and we're delighted the show has once again positioned itself as a standout hit of the year. It's also proving the power of word-of-mouth, as we see audiences for each episode continuing to lift, week after week - as well as new audiences coming to Alone for the first time driven by BVOD viewing.

SBS Director of Media Sales, Adam Sadler said:

As said all year, Alone Australia is a proven performer that has delivered massively for SBS both on broadcast and digital viewing. Season 2 is again leading the way in digital TV viewing and for us commercially it is importantly resonating strongly in the key 25-54 demographic.

The show is a demonstration of the true power of television as a medium when broadcast and digital are combined, and how when it comes to reach and audience, there is no more powerful medium.

People are coming in for Alone Australia and are also sampling some of the other amazing content on offer on the SBS On Demand platform. With a number of weeks to go we can't wait to see the numbers and audiences built as Australia tunes in to see who will survive the longest.

LINK:	https://www.sbs.com.au/aboutus/2024/05/02/alone-australia-cements-its-...
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