Last week, Spotify turned up the volume in Seoul with the return of Spotify House, a three-day music-fueled celebration packed with live performances, hands-on experiences, and exclusive content. From November 13 through 15, Anderson C in Seongsu became the ultimate hangout for music lovers, bringing Spotify's playlists and features to life.
Three nights of music and discovery Spotify House Seoul opened with a bang with global rap phenomenon Central Cee, who hails from West London; Grammy-nominated multi-platinum star The Kid LAROI; genre-defying hitmaker ZICO; breakout girl group KISS OF LIFE; and mainstays in Korea's contemporary hip-hop and R&B scene GroovyRoom taking the stage on opening night.
The celebration didn't stop there. On November 14, K-hip-hop and R&B icon Jay Park brought out his first self-produced group, LNGSHOT, for a special joint performance of his hit JOAH. They shared the stage with BIBI, Zion.T, and JUNNY, rounding out a night that celebrated the future of Korean music.
The following evening, K-indie was in the spotlight, with performances from Chang Kiha, LEE SEUNG YOON, Car, the garden, and HANRORO.
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A house built for music lovers Offstage, the magic continued. By day, Spotify House Seoul turned into a hands-on wonderland for music lovers, with rooms inspired by features like Blend, Jam, daylist, and Lossless. Fans mixed playlists with friends and explored exclusive brand collabs in The Spotify Closet, which featured a BAPE -themed installation celebrating the fusion of music and streetwear culture.
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Events like Spotify House show how Spotify continues to blur the lines between digital and real life, bringing fans and artists together and shaping where music culture goes next, in Korea and beyond.
Fans can follow @spotifykr for all things Spotify Korea.
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Last week, Spotify turned up the volume in Seoul with the return of Spotify House, a three-day music-fueled celebration packed with live performances, hands-on experiences, and exclusive content. From November 13 through 15, Anderson C in Seongsu became the ultimate hangout for music lovers, bringing Spotify's playlists and features to life.
