eSports: an area of business with great potential but... when to invest?

eSports: an area of business with great potential but... when to invest? RTVE, Playstation, Idilia Foods, Rakuten TV and HP to participate in a round table organized by ESADE and Play The Game focused on sports and marketing.

The College of business ESADE It has recently organized a roundtable specializing in sports and marketing, framed within the cycle of debates ESports: a strategic value to the alza.

On this occasion eSports and MarketingHe has tried to bring different visions about the e-sports and its applications to marketing; the environment, the target, and the actions that can be performed within the territory were the key issues.

Javier G mez, Deputy Director of RTVE Digital Strategy and innovation, said that "behind this there is an industry that will generate lot of money". "We want that children who play this are future developers, work in marketing, or are professional players", explained.

Lucia Perdomo, PlayStation League Manager, explained some of the success stories of famous brands that have invested in electronic such as Dominos Pizza, Red Bull, El Corte Ingl s sports... [...] Dominos was brave and took the position." Regarding the figures that are known in the industry, ensuring that "when it comes to data astronomical figures are given. There is a total ignorance of the actual numbers."

And thats one of the big problems of the sector to Idilia Foods (Cola Cao and Nutella). Its Digital Manager, lvaro Malmierca, shared the more critical view of the sector. "All see clearly that this is the future. When I have to raise this to not pay the toll of learning? "." Before entering with their brand names in eSports, Malmierca considers that we must "measure that will do to then be able to assess it".

Rakuten TV He has shared a similar opinion to question whether the investment in the industry "is measurable? [...] Agencies we need data". Delve into the eSports "is something that we have to think, but asked to conversion", said Nerea Prieto, Director e-Commerce of content streaming platform.

Meanwhile, Alex Mo ino, WW Marketing & Sales Strategy Director of HP 3D Printers, analyzed the growth of the industry because there is no "an established brand" in the eSports. "This industry needs that you can get the success. "And have to find the pinball strategy".

Finalmente, Oscar Soriano declar que no es importante el cu ndo, sino el c mo . El fundador de la agencia especializada en el sector Play The Game, defiende que las marcas o sus agencias deben analizar bien en el territorio eSports antes de entrar . Asimismo afirma que los usuarios prefieren lo aut ntico, las marcas tienen que ofrecerles experiencias. Piensa en el target y c mo te puedes adecuar a ellos , a ade.

Julio Villalobos, CMO de ESADE y moderador del encuentro, ha concluido la mesa redonda indicando que la industria de los eSports es apasionante . El sector te obliga a estar recapacitando respecto al marketing y nuevas estrategias.

LINK:	https://www.panoramaaudiovisual.com/en/2017/11/28/esports-negocio-cuan...
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