The HPA Tech Retreat Supersession committee has announced that the highly anticipated 2025 HPA Tech Retreat Supersession-guided by working industry leaders and visionaries-will focus on the evolving role of humans in AI-driven production and post. The multifaceted topic represents both significant opportunities and complex challenges vital to the industry's future. The 30th anniversary of the HPA Tech Retreat takes place from February 16 through 20, 2025 at The Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, California. The Supersession takes place on Tuesday, February 18.
A renowned predictor of emerging trends and technologies, the Supersession offers a glimpse into the entertainment industry's future. The transformative day explores the shifting roles of human talent across business and creative functions, from the back office to the screening room and the varied steps in between. Panels featuring over 30 industry leaders run parallel to Live Without a Net, a groundbreaking day-long demonstration from industry visionaries showcasing AI's potential to enhance, not replace, human creativity. In-depth discussions, case studies, and demonstrations- including operational applications, business analytics, creative process tools, and content monetization- showcase how AI can enhance (rather than replace) human creativity and expertise. The HPA Tech Retreat Supersession continues its tradition of interactive, thought-provoking showcases, demonstrating AI's capabilities in post-production workflows.
SCHEDULE OVERVIEW
Live Without a Net: AI & Creativity Use Cases
During an expert-led day moderated by Rachel Joy Victor (FBRC,) this day-long session explores the transformative potential of AI tools in post-production. Professionals in animation/rigging, video editing, and visual effects tackle tasks that traditionally take days, and attempt to complete them within a single day using AI-driven tools. AI-driven analytics for marketing strategies and predicting industry trends; strategic decision-making insights powered by AI; cutting-edge scriptwriting tools, visual effects, and post-production. The session looks at how AI fosters a symbiotic relationship between technology and human creativity.
Embracing Evolution: The Evolving Human Role in an AI World
Renard Jenkins (I2A2 Technologies)
As AI has become increasingly integrated into media and entertainment production, concerns emerge regarding the role of humans in this evolving landscape. How will these tools be utilized? Where is the appropriate boundary between AI-generated content and human creativity? Should such a distinction be drawn? Can new processes demonstrate the seamless integration of AI and human capabilities? How can individuals prepare for this technological transformation? What are the implications for human practitioners in the media and entertainment industry? A comprehensive and up-to-date overview of AI implementation in media and entertainment, emphasizing the continued significance of human integration within the production ecosystem and exploring the evolving roles of humans in conjunction with technological advancements.
Reality vs Fantasy: The Current State of AI and VFX
Barbara Ford Grant, (Media and Entertainment Executive/Filmmaker)
AI is having a major impact on the VFX creation process, but what are the implications now and where will VFX artists and producers leverage this powerful tool in future workflows.
AI and Animation
Lin Tam (Writer-Director-Producer)
How AI can streamline workflows and unlock new creative possibilities with storyboarding, character design, voice synthesis, and animation rendering, lip syncing, rendering and more to provide a clear roadmap for studios and creators to leverage these tools efficiently and inspire filmmakers and animators to adopt AI-driven solutions while maintaining creative control and artistic vision.
MovieLabs 2030 Greenlight: Making the Vision Real for Creatives
Mark Turner (MovieLabs), Jim Helman (MovieLabs), Daniel Lucas (MovieLabs), Chris Vienneau (MovieLabs), Christina Lee Storm (Asher XR), Erik Weaver (Entertainment Technology Center)
MovieLabs will demonstrate how the 2030 Vision delivers significant benefits to the creative community today and in the future. This session will feature how leading media and technology companies utilize the principles of the 2030 Vision, the MovieLabs Ontology for Media Creation, and AI to drive secure, interoperable, software-defined workflows in pre-production, production and post.
Provenance and How It's Critical to Creativity
Chris Bennett (Dolby), Dave Davis (Protege Media)
An overview of a set of principles that will unlock data for AI model builders to improve their products and also open up new opportunities for the content owners who make that possible.
Insider Keynote: What We Can Learn from the Music Industry
AI & Filmmaking: A Director's Perspectives
David Slade (Director)
The director of feature films including Hard Candy, 30 Days of Night, and The Twilight Saga: Eclipse and television episodes from Breaking Bad and Black Mirror, David brings a deep understanding of the creative process and technology. He'll share his unique perspectives on the creative use of AI and will showcase some of his work.
Artificial Intelligence Policy and Intellectual Property: Where are we going from here?
Karyn Temple, (MPA)
An overview of the current landscape of AI policies and their implications for intellectual property (IP) protections in the media and entertainment industry. Critical questions such as IP issues in the US vs internationally, emerging standards and best practices for content creators will be addressed and valuable insights into key considerations for creators.
Unleashing the Storyteller
Jagger Waters, (Curious Refuge)
An award-winning filmmaker and the fir
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...
07/07/2026
New mixer aimed squarely at instrument-level sources
Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...
07/07/2026
New channel strip combines popular hardware designs
The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...
07/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/07/2026
UKTV commission with BritBox and Sony Pictures Television and inspired by Deborah Cadbury's book, Chocolate Wars
The six-part series is produced by Fable P...
07/07/2026
Tuesday 7 July 2026
Record audiences tune into the ICC Women's T20 World Cup 2026 on Sky Sports
The ICC Women's T20 World Cup 2026 was the most watche...
07/07/2026
Tuesday 7 July 2026
Official trailer released for Fightland, a revenge drama fr...
07/07/2026
Wuppertal July 7, 2026
Riedel and ARRI Bring Cinematic Live Production to the Eurovision Song ContestRiedel Communications and ARRI played a key role in one o...
07/07/2026
To Whom It Concerns RT today confirmed that Patrick Kielty is to extend his contract as host of The Late Late Show.
Last season, the world's longest-runn...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
Monday 6 July 2026
Sky Kids unveils new slate for 2026 including Paris Hilton&#...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
** MEDIA ALERT **
BLEACH: THOUSAND-YEAR BLOOD WAR THE CALAMITY Continues I...
04/07/2026
** MEDIA ALERT **
VIZ Media Unveils New Anime Slate at Anime Expo 2026 with ...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
** MEDIA ALERT **
VIZ Media Celebrates Anime Expo 2026 with BLACK TORCH Worl...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
Our SD10T was an absolutely rock-solid, stable console and the Quantum 338T has been the perfect upgrade, Hurley says. Having multiple screens is a big advant...
01/07/2026
LEXINGTON, Kentucky - July 2026 -Tyler Childers' seventh and latest studio record, Snipe Hunter, is an adventurously sprawling collection of tunes that span...
01/07/2026
** MEDIA ALERT **
BLEACH Comes to Life in Los Angeles with First-of-Its-Kind...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
The HPA Tech Retreat Supersession committee has announced that the highly anticipated 2025 HPA Tech Retreat Supersession-guided by working industry leaders and visionaries-will focus on the evolving role of humans in AI-driven production and post. The multifaceted topic represents both significant opportunities and complex challenges vital to the industry's future. The 30th anniversary of the HPA Tech Retreat takes place from February 16 through 20, 2025 at The Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, California. The Supersession takes place on Tuesday, February 18.
