
If optimized AI workflows are like a perfectly tuned orchestra - where each component, from hardware infrastructure to software libraries, hits exactly the right note - then the long-standing harmony between NVIDIA and Microsoft is music to developers' ears.
The latest AI models developed by Microsoft, including the Phi-3 family of small language models, are being optimized to run on NVIDIA GPUs and made available as NVIDIA NIM inference microservices. Other microservices developed by NVIDIA, such as the cuOpt route optimization AI, are regularly added to Microsoft Azure Marketplace as part of the NVIDIA AI Enterprise software platform.
In addition to these AI technologies, NVIDIA and Microsoft are delivering a growing set of optimizations and integrations for developers creating high-performance AI apps for PCs powered by NVIDIA GeForce RTX and NVIDIA RTX GPUs.
Building on the progress shared at NVIDIA GTC, the two companies are furthering this ongoing collaboration at Microsoft Build, an annual developer event, taking place this year in Seattle through May 23.
Accelerating Microsoft's Phi-3 Models Microsoft is expanding its family of Phi-3 open small language models, adding small (7-billion-parameter) and medium (14-billion-parameter) models similar to its Phi-3-mini, which has 3.8 billion parameters. It's also introducing a new 4.2-billion-parameter multimodal model, Phi-3-vision, that supports images and text.
All of these models are GPU-optimized with NVIDIA TensorRT-LLM and available as NVIDIA NIMs, which are accelerated inference microservices with a standard application programming interface (API) that can be deployed anywhere.
APIs for the NIM-powered Phi-3 models are available at ai.nvidia.com and through NVIDIA AI Enterprise on the Azure Marketplace.
NVIDIA cuOpt Now Available on Azure Marketplace NVIDIA cuOpt, a GPU-accelerated AI microservice for route optimization, is now available in Azure Marketplace via NVIDIA AI Enterprise. cuOpt features massively parallel algorithms that enable real-time logistics management for shipping services, railway systems, warehouses and factories.
The model has set two dozen world records on major routing benchmarks, demonstrating the best accuracy and fastest times. It could save billions of dollars for the logistics and supply chain industries by optimizing vehicle routes, saving travel time and minimizing idle periods.
Through Azure Marketplace, developers can easily integrate the cuOpt microservice with Azure Maps to support teal-time logistics management and other cloud-based workflows, backed by enterprise-grade management tools and security.
Optimizing AI Performance on PCs With NVIDIA RTX The NVIDIA accelerated computing platform is the backbone of modern AI - helping developers build solutions for over 100 million Windows GeForce RTX-powered PCs and NVIDIA RTX-powered workstations worldwide.
NVIDIA and Microsoft are delivering new optimizations and integrations to Windows developers to accelerate AI in next-generation PC and workstation applications. These include:
Faster inference performance for large language models via the NVIDIA DirectX driver, the Generative AI ONNX Runtime extension and DirectML. These optimizations, available now in the GeForce Game Ready, NVIDIA Studio and NVIDIA RTX Enterprise Drivers, deliver up to 3x faster performance on NVIDIA and GeForce RTX GPUs.
Optimized performance on RTX GPUs for AI models like Stable Diffusion and Whisper via WebNN, an API that enables developers to accelerate AI models in web applications using on-device hardware.
With Windows set to support PyTorch through DirectML, thousands of Hugging Face models will work in Windows natively. NVIDIA and Microsoft are collaborating to scale performance on more than 100 million RTX GPUs.
Join NVIDIA at Microsoft Build Conference attendees can visit NVIDIA booth FP28 to meet developer experts and experience live demos of NVIDIA NIM, NVIDIA cuOpt, NVIDIA Omniverse and the NVIDIA RTX AI platform. The booth also highlights the NVIDIA MONAI platform for medical imaging workflows and NVIDIA BioNeMo generative AI platform for drug discovery - both available on Azure as part of NVIDIA AI Enterprise.
Attend sessions with NVIDIA speakers to dive into the capabilities of the NVIDIA RTX AI platform on Windows PCs and discover how to deploy generative AI and digital twin tools on Microsoft Azure.
And sign up for the Developer Showcase, taking place Wednesday, to discover how developers are building innovative generative AI using NVIDIA AI software on Azure.
North America Stories
25/06/2026
Launching a Career in Broadcast Engineering: Academic Paths and Essential Certif...
25/06/2026
This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space
In the live-sports-vid...
25/06/2026
Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...
25/06/2026
Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...
25/06/2026
Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...
25/06/2026
Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI.
Under the multi-exabyte, $335 million agreement, Backblaze will provide...
25/06/2026
Clear-Com has announced the successful deployment and testing of FreeSpeak Cell by RTL Deutschland during a live event production at the N rburgring race circui...
25/06/2026
Mobile TV Group (MTVG) has announced the launch of the MTVG Production Platform,...
25/06/2026
Sony Pictures Entertainment (SPE) has announced a $100 million strategic investment in Cosm as lead investor in the company's Series C financing round, acqu...
25/06/2026
FOX Sports and Concacaf have announced a multi-year media rights agreement making FOX Sports the U.S. English-language home of the Concacaf Gold Cup and Concaca...
25/06/2026
Daktronics and Grass Valley have received the rAVe Pubs Best Solution for Large ...
25/06/2026
Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
The Eurovision Song Contest 2026 in Vienna was a significant success for the Austrian public broadcaster ORF. In Austria, more than 1.5 million viewers tuned in...
25/06/2026
Wisycom has further strengthened its ecosystem of professional wireless solutions with the MPR60 Wideband IEM/IFB Receiver with expanded multichannel IFB mode, ...
25/06/2026
Ease Live, the interactivity expert, today announced that its graphics overlay platform is powering a new interactive experience on Rally.TV, the official video...
25/06/2026
VFX History: the origin of After Effects
Graham Quince June 25, 2026
0 Comments
Before it was Adobe, it was CoSA. This is the VFX history of Adobe Aft...
25/06/2026
Creative Remote, the provider of remote and hybrid offline editing infrastructure, today announced the opening of 41, its new offline edit facility located at 4...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
Emergent, a pioneer in browser-based, AI-enhanced content production environments, today announced a strategic partnership with ROCKET, a premier media-centric ...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
Summer savings are heating up. From the Steam Summer Sale to GeForce NOW membership discounts, this week's GFN Thursday delivers double the deals and more w...
25/06/2026
Immune molecule may drive excessive drinking in alcohol use disorder Scripps Research scientists showed that blocking an immune molecule tied to inflammation r...
24/06/2026
Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady
NEW Y...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
RE:Vision Effects Announces Twixtor Standalone v 8.1 and a Sale!
Brie Clayton June 24, 2026
0 Comments
Twixtor v8.1 Standalone adds support for variab...
24/06/2026
Dreamtek Uses Full Blackmagic Workflow for Vercel Next JS Event
Brie Clayton June 24, 2026
0 Comments
Blackmagic cameras, switchers, routers, recorder...
24/06/2026
Chyron LIVE Unveils New Features: Haivision StreamHub Integration, SCTE-35 Ad In...
24/06/2026
Mapping an Education How composer Chloe Clarke Smith navigated her Boston Conservatory experience and brought new meaning to her work
June 24, 2026
By
Sara...
24/06/2026
The Next Act Dean Krisha Marcano's vision for a connected Theater Division, and the fund making it possible
June 24, 2026
Photo by Eric Antoniou
The Or...
24/06/2026
Announcing STAGES Magazine 2026 Marking a decade since Boston Conservatory and Berklee College of Music joined forces, this issue spotlights some of the groun...
24/06/2026
In Brazil's TV 3.0 Trials, Appear's X5 is transporting live signals from Bras lia to S o Paulo over the public internet using secure, reliable next-gene...
24/06/2026
Melbourne, Australia - 24 June 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has named Heartland...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs
Brie Clayton June 23, 2026
0 Comments
First Rush is a native macOS application d...
24/06/2026
Vertical Drama Beneath Crimson Sails Created with Blackmagic Design
Brie Clayton June 23, 2026
0 Comments
Thunder Child Productions relies on cameras&...
24/06/2026
Why Dynamic Media Facilities Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along ...
23/06/2026
When we began planning our transition from an SDI-based infrastructure to a new ...
23/06/2026
Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...
23/06/2026
Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...
23/06/2026
YES Network and The Gotham Sports App will air MI New York's Major League Cr...
23/06/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...