
CBS Sports Hits the Road With F&F for Superstar Racing Experience Production Short tracks are the focus of attention in the six-week series By Ken Kerschbaumer, Editorial Director
Friday, June 11, 2021 - 11:32 am
Print This Story | Subscribe
Story Highlights
The roots of auto racing invariably filter down from massive multimillion-dollar speedways to asphalt and dirt short tracks across America. For the next six weeks, some of those tracks will be front and center as the Camping World Superstar Racing Experience (SRX) brings 12 racing legends to small-town USA, bringing world-class drivers to world-class short tracks.
CBS coverage of SRX races will bring dirt tracks to primetime network TV this summer.
Grassroots tracks on a Saturday night is something I think people will enjoy seeing because that is a really fun time, with tailgating and an electricity at the night races, says Pam Miller, SRX producer, CBS Sports. And each track has its little traditions. So having all of these guys who are icons and legends on the track with the families is pretty cool and a really great thing.
An interesting aspect of the production is that the entire production team (about 70) will be onsite because many of the tracks simply don't have the fiber and other connectivity required to transport signals to remote production teams, according to Jim Cornell, SRX director, CBS Sports. F&F Productions will provide production facilities, with GTX 20 A and B and GTX 12A onsite to provide ample space for the team. BSI will also be on hand with its truck for in-car-camera support.
For the two hours we're on the air, says Cornell, everything will be onsite. When people complain about not having internet service in certain places, it's a reality that needs to be addressed and something we've experienced first-hand.
SRX drivers include legends Tony Stewart, Bill Elliott, Tony Kanaan, Paul Tracy, Bobby Labonte, and 2021 Indy 500 champion Helio Castroneves. Seeing well-established superstars with well-established rivalries racing in identical cars is something both Miller and Cornell are looking forward to. Local stars on each track will also be in the race, giving it a dimension unique to the event.
The 12 guys are true characters, says Miller, and they will get into equal cars to try to see who's the better driver and who has the most courage on that night. They may come across as friends, but, once they put that helmet on, they want to beat each other.
F&F's FTX20 will be on site for all six SRX races.
Cornell is looking forward to the level of access to the drivers the production team will have. Not only are there only 12 of them, but they are not part of larger racing teams or league.
We're used having to deal with organizations that like to say no, he says, but everything so far has been yes, yes, yes. I think the guys at SRX realized that there's also an entertainment part. Access, he notes, ranges from being able to listen in to in-car communications live during the race to the different camera angles of the in-car cameras and the use of drones.
We're going to have access with the drones that is going to open up some eyes as to what other sports can do with them, he says. There's a heavy drone and a lighter, high-speed drone, which I believe can go 50-70 mph. We're not going to be able to keep up with the cars, but I don't think we're going to be blimp-distance away.
Beverly Hills Aerials will provide the drone coverage, and Cornell hopes to get some unique angles on the action given how small the tracks are. The drivers won't be afraid to bump each other well, and I'll be able to get a drone over the top and close enough to see the cars bumping each other, which will be interesting.
Along with the personalities of the drivers are the features and differences of the tracks, beginning with that some are dirt tracks. The opening race will be held at Stafford Motor Speedway in Stafford Springs, CT, and SRX co-founder Ray Evernham says the open-wheel-modified division there has been a breeding ground for racing families.
What we wanted to do was find historic tracks that have not just a difficulty factor but a great following, a great DNA in motorsports, he explains. [Stafford Motor Speedway] has sent many people up the ladder to stock-car racing, like the Bodines, the Bouchards, Richie Evans, and people like the Andrettis and Gordon Johncock, who have gone off to Indy.
Miller says dirt tracks will also give viewers something brand new, especially since the races are in primetime. All six Camping World SRX Series races will be broadcast live on CBS, with broadcast coverage streaming live on Paramount+ Premium.
There is a different feeling at a race on a dirt track, says Miller, and I don't recall every having seen a dirt track in primetime on a network. That is going to be unique for people. The way these guys race on dirt is fascinating because it's different. They have to go into the corners different, they have to have a cushion as they get closer to the wall, and they have to find grip and the places they can find an advantage.
Each race will begin with two 15-minute heats that set up the main event, which will be 100 laps (Slinger Speedway in Wisconsin, because it is so short, will have 150 laps).
You can't breathe on a lap at Slinger as it's a 10- to 12-second lap, notes Miller. Stafford is just really cool and feels like you're at the old Fenway Park as you walk to the track through a neighborhood. There's a great mix of heritage, and all the asphalt tracks even have different corners, different banking, and different challenges that I think will be just as exciting as the dirt tracks.
CBS Sports Chairman Sean McManus is already looking forward to the SRX finale at th
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Cobalt Digital and SineSix Media Partner to Transform Accessibility Compliance into a More Engaging Viewer Experience at NAB Show 2026
Collaboration integrates...
17/04/2026
Strengthening Appear's North America team with a new Vice President of Business Development
Appear ASA (Appear, OSE: APR), a global leader in live producti...
17/04/2026
New framework helps broadcasters, streaming platforms, and sports organizations apply AI to live video for monetization, metadata, highlights, and downstream wo...
17/04/2026
New whitepaper gives broadcasters and OTT operators independent, codec-by-codec evidence that the VisualOn Optimizer transforms viewer quality of experience.
V...
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G
Brie Clayton April 17, 2026
0 Comments
World's first immersive cinema camera f...
17/04/2026
NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Re...
17/04/2026
What Makes a Good Marathon Running Playlist? We asked Xander Dawson, an eighth-semester saxophone major at Boston Conservatory running the Boston Marathon thi...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
At NAB Show 2026, PTZOptics (Booth N1902) will showcase a live sports streaming demo created in collaboration with Moondream, offering a new look at how Visual ...
17/04/2026
The Eindhoven University of Technology is a research university in the Netherlands spanning 25 buildings, specialising in engineering, science and technology. D...
17/04/2026
Documentary Editor - US, Remote
Brie Clayton April 17, 2026
0 Comments
Documentary Editor
April 13, 2026Freelance Video Cameraman - Los......
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G
Brie Clayton April 17, 2026
0 Comments
Revolutionary digital film camera brings cinem...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...
17/04/2026
At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...
17/04/2026
Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...
17/04/2026
At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...
17/04/2026
Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...
17/04/2026
Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...
16/04/2026
Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...
16/04/2026
Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...
16/04/2026
Interra Systems has announced that Encompass Digital Media has integrated its BA...
16/04/2026
Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...
16/04/2026
As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...
16/04/2026
Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...
16/04/2026
JWX has announced the acquisition of True Anthem, an AI-powered social publishin...
16/04/2026
Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...
16/04/2026
Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...
16/04/2026
Tata Communications and Formula 1 have released Race Before the Race, the firs...
16/04/2026
DPA Microphones has released a firmware update for its N-Series Digital Wireless...
16/04/2026
Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...
16/04/2026
Perfect Game and Youth Prospects have announced a partnership covering broadcast...
16/04/2026
National Collegiate Rugby (NCR) has announced a media rights partnership with Al...
16/04/2026
Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...
16/04/2026
PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...
16/04/2026
Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...