
CBS Sports Hits the Road With F&F for Superstar Racing Experience Production Short tracks are the focus of attention in the six-week series By Ken Kerschbaumer, Editorial Director
Friday, June 11, 2021 - 11:32 am
Print This Story | Subscribe
Story Highlights
The roots of auto racing invariably filter down from massive multimillion-dollar speedways to asphalt and dirt short tracks across America. For the next six weeks, some of those tracks will be front and center as the Camping World Superstar Racing Experience (SRX) brings 12 racing legends to small-town USA, bringing world-class drivers to world-class short tracks.
CBS coverage of SRX races will bring dirt tracks to primetime network TV this summer.
Grassroots tracks on a Saturday night is something I think people will enjoy seeing because that is a really fun time, with tailgating and an electricity at the night races, says Pam Miller, SRX producer, CBS Sports. And each track has its little traditions. So having all of these guys who are icons and legends on the track with the families is pretty cool and a really great thing.
An interesting aspect of the production is that the entire production team (about 70) will be onsite because many of the tracks simply don't have the fiber and other connectivity required to transport signals to remote production teams, according to Jim Cornell, SRX director, CBS Sports. F&F Productions will provide production facilities, with GTX 20 A and B and GTX 12A onsite to provide ample space for the team. BSI will also be on hand with its truck for in-car-camera support.
For the two hours we're on the air, says Cornell, everything will be onsite. When people complain about not having internet service in certain places, it's a reality that needs to be addressed and something we've experienced first-hand.
SRX drivers include legends Tony Stewart, Bill Elliott, Tony Kanaan, Paul Tracy, Bobby Labonte, and 2021 Indy 500 champion Helio Castroneves. Seeing well-established superstars with well-established rivalries racing in identical cars is something both Miller and Cornell are looking forward to. Local stars on each track will also be in the race, giving it a dimension unique to the event.
The 12 guys are true characters, says Miller, and they will get into equal cars to try to see who's the better driver and who has the most courage on that night. They may come across as friends, but, once they put that helmet on, they want to beat each other.
F&F's FTX20 will be on site for all six SRX races.
Cornell is looking forward to the level of access to the drivers the production team will have. Not only are there only 12 of them, but they are not part of larger racing teams or league.
We're used having to deal with organizations that like to say no, he says, but everything so far has been yes, yes, yes. I think the guys at SRX realized that there's also an entertainment part. Access, he notes, ranges from being able to listen in to in-car communications live during the race to the different camera angles of the in-car cameras and the use of drones.
We're going to have access with the drones that is going to open up some eyes as to what other sports can do with them, he says. There's a heavy drone and a lighter, high-speed drone, which I believe can go 50-70 mph. We're not going to be able to keep up with the cars, but I don't think we're going to be blimp-distance away.
Beverly Hills Aerials will provide the drone coverage, and Cornell hopes to get some unique angles on the action given how small the tracks are. The drivers won't be afraid to bump each other well, and I'll be able to get a drone over the top and close enough to see the cars bumping each other, which will be interesting.
Along with the personalities of the drivers are the features and differences of the tracks, beginning with that some are dirt tracks. The opening race will be held at Stafford Motor Speedway in Stafford Springs, CT, and SRX co-founder Ray Evernham says the open-wheel-modified division there has been a breeding ground for racing families.
What we wanted to do was find historic tracks that have not just a difficulty factor but a great following, a great DNA in motorsports, he explains. [Stafford Motor Speedway] has sent many people up the ladder to stock-car racing, like the Bodines, the Bouchards, Richie Evans, and people like the Andrettis and Gordon Johncock, who have gone off to Indy.
Miller says dirt tracks will also give viewers something brand new, especially since the races are in primetime. All six Camping World SRX Series races will be broadcast live on CBS, with broadcast coverage streaming live on Paramount+ Premium.
There is a different feeling at a race on a dirt track, says Miller, and I don't recall every having seen a dirt track in primetime on a network. That is going to be unique for people. The way these guys race on dirt is fascinating because it's different. They have to go into the corners different, they have to have a cushion as they get closer to the wall, and they have to find grip and the places they can find an advantage.
Each race will begin with two 15-minute heats that set up the main event, which will be 100 laps (Slinger Speedway in Wisconsin, because it is so short, will have 150 laps).
You can't breathe on a lap at Slinger as it's a 10- to 12-second lap, notes Miller. Stafford is just really cool and feels like you're at the old Fenway Park as you walk to the track through a neighborhood. There's a great mix of heritage, and all the asphalt tracks even have different corners, different banking, and different challenges that I think will be just as exciting as the dirt tracks.
CBS Sports Chairman Sean McManus is already looking forward to the SRX finale at th
More from Sports Video Group
06/10/2026
A response to Mark Turner and the SVG AI Innovation Lab
SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...
06/10/2026
Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...
06/10/2026
LiveU and Airwise have announced a strategic partnership integrating LiveU's bonded video transmission with Airwise's drone fleet management, airspace a...
06/10/2026
Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host ...
06/10/2026
SPORTEL Monaco 2026 will take place October 19-21 at the Grimaldi Forum in Monaco, with the conference programme running October 19-20.
Sessions include:
Mast...
06/10/2026
Zixi has announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, includi...
06/10/2026
The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 20...
06/10/2026
The Minnesota Timberwolves, KARE 11, and DAZN have announced a partnership to simulcast 15 Timberwolves games free over-the-air on KARE 11 during the 2026-27 se...
06/10/2026
Sportel 2026 is set to be held in Monaco in less than two weeks (beginning Octob...
06/10/2026
The company's Pro Data portable storage unit enabled the Dallas Cowboys prod...
05/10/2026
Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...
05/10/2026
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6.
Demaria joins from a career spanning more th...
05/10/2026
SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...
05/10/2026
Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...
05/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
05/10/2026
Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...
05/10/2026
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...
05/10/2026
The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...
05/10/2026
As sports broadcasters look for new ways to make live action more immersive, ins...
03/10/2026
The broadcaster's capability as an internal production house continues with ...
03/10/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
02/10/2026
Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games
Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...
02/10/2026
NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...
02/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/10/2026
GameTime Productions provided national broadcast production services for the Athletes Unlimited Softball League (AUSL) 2026 season, with coverage distributed ac...
02/10/2026
Audio-Technica has introduced the HP-HBM50x, a genuine replacement headband for the ATH-M50x professional studio monitor headphones. The HP-HBM50x is compatible...
02/10/2026
Advanced Systems Group (ASG) has helped audio professional Steve Schatz design and build Black Lava Studios, a 9.1.6 Dolby Atmos mixing and mastering facility i...
02/10/2026
Cobalt Digital has received Best of Show awards from TV Tech and TVB Europe at IBC2026 for solutions from its PACIFIC compression line.
TV Tech recognized the ...
02/10/2026
ESPN and TMRW Sports have announced a multi-year extension of their U.S. media rights agreement for TGL presented by SoFi. The 2027 TGL season will open Sunday,...
02/10/2026
Devlin Design Group (DDG) and Clickspring Design (CSD) have announced a strategic alliance combining their design capabilities for broadcast, media, workplace, ...
02/10/2026
The National Collegiate Hockey Conference has announced a partnership with CSMG (Collegiate Sports Management Group) making the firm the exclusive representativ...
02/10/2026
Mediaproxy will exhibit at NAB Show New York (Booth 561, Javits Center, October 21-22), demonstrating new AI capabilities in its LogServer compliance platform a...
02/10/2026
Mesh Broadcast Services has installed a Calrec Argo M console in the production area of its Eclipse 40-foot mobile unit, recently moved onto a 2025 Freightliner...
02/10/2026
Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis ...
02/10/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner. Thro...
02/10/2026
Clear-Com has announced that the Audiovisual Training Centre in d , Poland, has installed an Arcadia Central Station as the communications hub for its broadca...
02/10/2026
A major figure in international football, three-time French champion and three-time Ligue 1 top scorer, Sonny Anderson will chair the SPORTEL Awards 2026 Jury. ...
02/10/2026
California-based Bantaray Mobile Sports Production has built its mobile producti...
02/10/2026
Overtime has announced a new strategic investment led by Eldridge Capital Management. Eldridge has investments across sports and media including the Los Angeles...
02/10/2026
The Milwaukee Bucks have launched Bucks , a direct-to-consumer streaming service that expands access to Bucks games during the 2026-27 season for fans statewide...
01/10/2026
Big Blue Marble has announced the addition of live multiview channels to its Clo...
01/10/2026
The company CEO sees AI as a tool in speeding and enhancing product development
...
01/10/2026
Production, tech, crewing, and logistics teams draw on experience of a busy inau...
30/09/2026
Drawn to the many moving pieces of a live broadcast, this Los Angeles native is building a path in production management and technical operations...
30/09/2026
TNT Sports goes big for its season opener in Philadelphia, and REMI workflows at Techwood will again anchor much of regular-season production...
30/09/2026
Qvest has appointed Katlyn Alexander as CEO of Qvest in North America, effective August 16, 2026. Alexander, who previously served as COO of Qvest US, succeeds ...
30/09/2026
The American Association of Professional Baseball (AAPB) has wrapped its 2026 season, with leaguewide attendance surpassing 1.4 million for the fifth consecutiv...
30/09/2026
Veritone has announced a multi-year content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour, making ATP's ...
30/09/2026
Netflix has announced it will become the exclusive home for WWE programming in Japan beginning October 1, 2026. The lineup includes Raw, SmackDown, NXT, Premium...
30/09/2026
SES and Sky have announced a new multi-year agreement for direct-to-home satellite services across the United Kingdom and Republic of Ireland, running into the ...