
Maglia rosa: EMG Italy on managing the logistics and technicalities of the 2024 Giro d'Italia By Heather McLean
Friday, May 17, 2024 - 09:00
Print This Story
Tadej Pogacar from UAE Team Emirates at the finish line of Prati di Tivo stage 8 at the 2024 Giro d'Italia [Photographer Marco Alpozzi]
At this very minute, over 150 men in lycra are pedalling furiously through the stunning Italian countryside in an attempt to win the 2024 Giro d'Italia. Known as the maglia rosa - or pink jersey - this race is taking competitors through olive groves and up mountain ranges, with only the strongest and most tactical riders making it to the final stages.
The Giro, which started on 3 May and will finish on 26 May in Rome, is a complex production for organiser RCS and its host broadcaster, EMG Italy.
Three years ago RCS began to self-produce the Giro, with EMG Italy bringing its knowhow into the pink race'. Comments Davide Furlan, EMG Italy's director of outdoor productions, and Giro d'Italia production director: Since then every year there has been continuous improvement, even in the technical choices to provide more and more content. This year the most obvious innovative implementation is the graphics with tracking; it is a system that uses pixel tracking technology that we have used on many other occasions and in other sports with excellent results.
Notes Furlan: The entire technical infrastructure of people and means for the production of the international signal is from EMG/Gravity Media. This production is really a great work of the group, with five different languages spoken at the TV compound.
The experience gained over the years producing all the major cycling races allows us to design more and more reliable and quality systems, and I believe that by seeing the product on air you can understand what I'm talking about
In the TV compound there are 15 trucks for the host broadcast, and the same number again, says Furlan, for right holders and broadcasters who are integrating the international feed with their own cameras, with a strong presence from RAI . RAI is additionally the only rights holder with a mobile stage set up on site, which it uses as a TV studio with five cameras.
EMG Italy is working across Europe with other parts of the group to bring the broadcast of Giro d'Italia 2024 to life
The EMG/Gravity team is made up of 123 people who prepare the entire set up at the various locations planned for the day's stage every morning. Furlan explains: At the start are the riders and camera operators, at the intermediate reception are the technicians, at the GPM [Gran Premio della Montagn, or Mountain Grand Prix] location are the technicians and camera operators of the Intergiro, and finally the other technicians and camera operators at the finish.
Behind each stage, which the spectator can enjoy at home from the comfort of his or her seat, there is an enormous amount of preparation and logistics work, a huge circus' that moves every day; more than 100 people who have to travel, sleep, eat and of course work safely.
On how the group is contributing to this production, there is:
EMG Italy responsible for the entire production plus OB vans
EMG Connectivity RF and motorcyclists
EMG Belgium motorcycle coordination
EMG Netherlands satellite broadcasting
Boost graphics and timing
High standards
EMG Italy works on two production standards for its major cycling races: Standard B with a live time of around two hours; and Standard A, of which the Giro d'Italia, with its high profile and all-day racing, is obviously a part.
Furlan notes: Live time varies depending on the length of the stage and how long it takes the athletes if the weather conditions get tricky, so let's say it varies between six and seven hours a day on average.
A constant technical challenge is to make everything that is not connected by cable or fibre with the OB van to appear as if it were. To be able to manage all the parameters of the cameras as if we were in a studio or in a stadium is really stimulating
The Giro d'Italia is a production of 21 days plus set up days, continues Furlan. The Giro d'Italia is a world event and cycling has many fans all over the world. The live media coverage is really impressive. We who produce the host broadcast signal start producing half an hour before the start and finish about 45 minutes after the arrival of the daily stage, after all the award ceremonies that see the five classification jerseys awarded every day.
Highlights are also an integral part of the production that takes place within EMG Italy's technical media. It uses two Avid editing stations connected to the EVS network to produce a 23 minute daily highlight show for Eurosport and a 26 minute weekly show for RCS and IMG.
The 2024 Giro d'Italia route through Italy
Complex event
Comments Furlan on the challenges this year: The television production of such complex events poses many challenges. First of all the technology with which we manage all the RF signals is proprietary to EMG. The experience gained over the years producing all the major cycling races allows us to design more and more reliable and quality systems, and I believe that by seeing the product on air you can understand what I'm talking about.
With the race stretching with speed across the countryside, EMG Italy is challenged by the transmission requirements of this race. Says Furlan: The technical infrastructure for the RF signals is very complex. All the signals of the 10 motorbikes and the two helicopters pass through a two-repeaters plane which, following the ride at an altitude of about 6,500 metres, receives and retransmits each video and audio signal to an intermediate point. All ASI RF signals are encapsulated and transmitted with an encr
North America Stories
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....
25/11/2025
Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...
25/11/2025
Back to All News
A Confession Starts It All - Netflix Unveils Trailer for New T...