
Well-executed productions come off seamlessly to audiences, regardless of the delivery format, but their underpinning is complex. Today, crews often work with a host of high dynamic range (HDR) and standard dynamic range (SDR) cameras and equipment, each with its own color science. Achieving a consistent look often requires crews to be able to color match production cameras and easily convert between SDR and HDR standards. However, broadcasters can still encounter quality control (QC) issues, where the feed they output looks off and adjustments must be made. European HDR and color management consultancy firm and software developer Cromorama is streamlining this process with its ORION-CONVERT color pipeline, which is built into AJA's ColorBox and OG-ColorBox color management and conversion solutions. Cromorama's aim is to make color management more accessible for clients like the Union of European Football Associations (UEFA) while also supporting QC demands.
ORION-CONVERT's backstory
Cromorama CEO and CTO Pablo Garcia developed ORION-CONVERT with a vision to give professionals more creative and technical control over color management capabilities. He didn't want them to worry as much about the math, especially as lighting conditions change. To this end, his team designs all Cromorama software with the philosophy that clients should be able to easily adapt.
We're a company that's all about improving color iteration, and the ORION-CONVERT algorithm originated out of a need we saw amongst clients, Garcia explained. Before Cromorama, there wasn't an easy way to execute high quality conversions between HDR and SDR with the level of control we wanted. This gap in the toolset was especially noticeable when we were preparing for a major 2020 international sporting event on behalf of a client, so we envisioned a piece of code and started fine tuning it.
That effort, said Garcia, led to the development of ORION-CONVERT , an intuitive engine with a unique two-stage compression process for full color management from display to display, SDR to/from HLG and PQ. The Cromorama team regularly deploys the software to serve clients globally, as it provides film production, broadcast, and research and development (R&D) services; it's also a core technology behind NBCU LUTs. They see ORION-CONVERT , AJA ColorBox, and AJA OG-ColorBox breaking down color management barriers.
The color management learning curve used to be steep, especially in broadcast, but we've reached an inflection point. ORION-CONVERT in AJA ColorBox and OG-ColorBox, a platform that's well targeted to live production demands, provides more control over SDR and HDR transforms, so it's easier to adapt to various scenarios in the field, Garcia noted. Both hardware solutions are also so valuable for QC purposes because I know I can trust them. If a broadcaster encounters an issue with their feed, I can run it through a ColorBox or OG-ColorBox and quickly uncover the issue with the original signal so they can fix it.
A closer look at the technology behind a major live sports championship production
Since its founding over four years ago, Cromorama has worked closely with sports organizations, providing HDR and color management consultancy services. When its team began preparations in 2022 to support the UEFA EURO 2024 championship production, they benchmark tested a wide range of HDR production gear to achieve the desired visual outcome. Tests included solutions like AJA ColorBox and FS-HDR, as well as camera and graphics kit from other manufacturers. By the end of the process, UEFA had certified ColorBox as an approved production device.
Cromorama extensively leveraged the solution throughout the tournament venues for color conversion, QC, and testing needs. As QC Supervisor, Garcia oversaw two QC operators and the whole tournament production. He was quickly notified if any broadcasters encountered signal issues, such as picture quality or artifacts, and troubleshooted to identify the issue. This entailed passing their signal through a ColorBox on his desk, identifying the approved conversion path, analyzing whether there were artifacts, and finding the source of the problem in the chain.
I know that with ColorBox, the LUT is technically correct, so if there's an issue, it's often with the signal itself or a problem the broadcaster's in-house gear has created, and ColorBox helps me figure that out. Coupled with ORION-CONVERT, it's THE standard for color conversion, Garcia explained.
He added, ColorBox was a natural fit for a project like this because it's such an intuitive device that makes color management and QC simpler and more accessible. With ColorBox, you can easily complete SDR and HDR transforms and make adjustments. When we're working with clients, ColorBox also has such a fast protocol, especially when combined with tools like our Ennio Desktop application, which is great. I can see it processing video in near-real time, and the dynamic LUT mode in ColorBox is bonkers fast! I'm also excited to test out the latest ColorBox ACES implementation.
Charting the journey ahead
Since ORION-CONVERT's rollout, Cromorama has continued to advance its technology with ease-of-use top of mind so that users don't have to be color scientists or specialists to figure out how to use it. Some of its latest innovations include an ORION-CONVERT plugin for a popular creative application that's used for nonlinear editing in television production, as well as Ennio, a color management orchestration desktop application.
Looking ahead, the company plans to continue this tradition of innovation, especially as demand for HDR production continues to grow. Producing in HDR will always ensure the best quality output, and as far as the audience imp
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
12/11/2026
Ben Winston, Glenn Weiss, and FIFA's Jenni-Lee Van Gelder headlined a day fo...
12/11/2026
Free interactive platform visualizes team tendencies, formations, and schemes, updated weekly...
12/11/2026
Sports Broadcasting Hall of Famer Charlie Jablonski's broadcasting career is...
12/11/2026
Blend between concert grand & vintage electric pianos
UVI's latest release combines a concert grand with a vintage electric piano in a single instrument...
12/11/2026
Native version of popular effects plug-in arrives
Many of the plug-ins that used to require Universal Audios Apollo interfaces or DSP accelerators have made...
12/11/2026
Four next-generation interfaces announced
Following on from the release of their new flagship Thunderbolt interfaces, Audient have refreshed the design of t...
12/11/2026
Rohde & Schwarz and Connektica showcase automated RF test systems for satellite ...
12/11/2026
Gracenote's 2026 State of Play report signals a rising retention risk: More ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Broadpeak and Magnite enable advertising on Afree TV to unlock new revenue opportunities for African content providers
Broadsmart, a technology integrator deli...
12/11/2026
PlayBox Neo is perceived in the industry as an innovator way ahead of its time, already making a profound impact in the Asia-Pacific region, where the company i...
12/11/2026
This agreement marks the next step in a multi-year digital transformation programme as distribution expands across more clients and markets, requiring reliable ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
LA JOLLA, CA-Central to many immune responses are antibodies, which identify foreign substances and help remove them from the body. The immune cells that produc...
12/11/2026
Bill & Ted Rock Opera Taken to New Heights After Student Workshop Emerging artists from Berklee, Boston Conservatory, and Emerson collaborated with industry p...
12/11/2026
Image available HERE
Teaser available HERE
A teaser for The Cadburys (6x60') has been released, introducing audiences to the core family of George (Harry ...
12/11/2026
The Hollywood Professional Association (HPA) today announced the theme and program focus for the 2027 HPA Tech Retreat, taking place Feb. 14-18, 2027 in La Quin...
12/11/2026
An island in rural MontanaJeremiah Slovarp owns Jereco in Bozeman, Montana, and teaches music technology and recording arts at Montana State University. He star...
12/11/2026
Who am I and whats an AI GP? Im Kathryn Hodgkinson, and Ive recently qualified as an Artificial Intelligence Governance Professional (AIGP), a certification awa...
12/11/2026
RT will provide extensive coverage of the European Political Community Summit in Dublin across television, radio and online on Thursday, 12 November 2026. As p...
11/11/2026
Hornets Sports & Entertainment (HSE) and Spectrum have installed WiFi 7 as part of Spectrum's Managed WiFi solution within Charlotte's recently renovate...
11/11/2026
As 4K displays normalize in living rooms and economy flights, aging minor league...
11/11/2026
Northwestern University has deployed Grass Valley production switching and camera technology at its new Ryan Field stadium in Evanston, Illinois. The installati...
11/11/2026
Central Christian Church has transformed communication across its live productio...
11/11/2026
Monumental Sports & Entertainment developed the new Cisco Command Center for all of the building's technology
Prior to the start of the busy October schedu...
11/11/2026
The new Manhattan set is the latest addition to a network of studios, home setup...
11/11/2026
With a remodeled set, an expanded camera package, and a Steve Aoki performance, MLB Network's production team raises the bar again at The Chelsea...
11/11/2026
Third collaboration with Grammy-winning composer & conductor
Spitfire Audio have announced the release of Eternity, the third sample library to be created a...
11/11/2026
Eurorack experts launch vinyl-inspired plug-in
When praised Eurorackers Modbap revealed their first software effect recently, they stated it was the first r...
11/11/2026
New York, NY - November 10, 2026 - Neptune BidCo US Inc. (the Issuer or the C...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
New partnership strengthens local access to Hitomi s precision timing solutions, with MatchBox, MatchBox Glass and Spectra on show at Inter BEE 2026
Hitomi Br...
11/11/2026
Frequency, the engine behind many of the worlds leading streaming television channels, and OpenGlass, the first SSP built for advanced CTV advertising, today an...