New Adobe Firefly Image 2 Model significantly advances Firefly creative control and image quality, with continued focus on being safe for commercial use
New Adobe Firefly Vector Model, the world's first generative AI model for vector graphics, powers new Text to Vector Graphic in Illustrator
New Adobe Firefly Design Model instantly generates stunning template designs, powers new Text to Template in Express
LOS ANGELES, Calif. - Today, at Adobe MAX - the world's largest creativity conference - Adobe (Nasdaq:ADBE) unveiled Adobe Firefly Image 2 Model, Adobe Firefly Vector Model and Adobe Firefly Design Model, the next major release in its family of creative generative AI models. Firefly Image 2 is the next generation of generative AI for imaging that brings a new level of creative control and quality to users. Firefly Vector Model is the world's first generative AI model focused on producing vector graphics, bringing Adobes vector graphic and generative AI expertise directly into Adobe Illustrator workflows with Text to Vector Graphic. Firefly Design Model powers instant generation of amazing quality template designs in Adobe Express with the new Text to Template capability.
Our rapid, continuous pace of Firefly innovation continues with imaging, design and vector generation advancements - three new models that set new industry standards for output quality and user control, said Ely Greenfield, chief technology officer, Digital Media at Adobe. Firefly continues to offer the world's best combination of visual capabilities, designed to be commercially safe, enables transformative new creative workflows across Adobe apps.
New Firefly Image 2 Model
Users have generated over 3 billion images with Firefly's initial model since its beta launch in March, making it the most popular AI image generation model designed for safe commercial use, in record time, globally. Building on the wildly popular release of the initial Firefly image model, Firefly Image 2 is the next generation of generative AI for imaging, bringing significant advancements to creative control and quality, including new Text to Image capabilities now available in the popular Firefly web app where 90% of users are new to Adobe products: Generative Match, an industry first, to generate content in custom, user-specified styles, Photo Settings to enable photography-style image adjustments and Prompt Guidance to help users expand or reword prompts for superior results.
Firefly Image 2 generates higher-quality images and illustrations, enhances human rendering quality with improvements to skin, hair, eyes, hands and body structure, offers better colors and improved dynamic range and provides users greater ability to control output - ultimately helping produce creative visions faster. Like the initial Firefly model, Firefly Image 2 is trained on licensed content, such as Adobe Stock, and public domain content where the copyright has expired. It supports text prompts in over 100 languages, along with new paid plans that include an allocation of fast Generative Credits.
New features:
Generative Match: Apply the style of a user-specified image to generate new images at scale. An industry first, Generative Match enables users to either pick images from a pre-selected list or upload their own reference image to guide the style when generating new images through the Text to Image prompt in the Firefly web app. Users can easily meet brand guidelines or save time designing from scratch by replicating the style of an existing image, and quickly maintain a consistent look across assets. Adobe stores a thumbnail of the reference image on its servers while Generative Match automatically prompts users with an in-app message, requiring them to confirm they have rights to use uploaded images as well as agree to Adobe's Terms of Use.
Photo Settings: Firefly Image 2 enables more photorealistic image quality with higher-fidelity details, including skin pores and foliage, plus greater depth of field control, motion blur, field of view and generation. Users can apply and adjust photo settings, similar to manual camera lens controls, helping creators quickly achieve their creative visions, saving time and resources. Auto Mode will now automatically select either photo or art as an image generation style, then apply appropriate photo settings during prompting, guaranteeing great results without tinkering.
Improved Text Prompt Capabilities: Firefly Image 2 has an improved understanding of text prompts and will recognize more landmarks and cultural symbols. Users can receive suggestions for improved prompts, inspiring new creations and reducing the need for re-generation, and auto-completion of prompts will help generate beautiful content faster. Prompt Guidance teaches users to expand or reword prompts more effectively, making it easier for creators to realize their visions. Additionally, users can select specific elements, such as key terms, colors or shapes, to leave out of image generations in the Text to Image module in the Firefly web app.
Share from Firefly and Save to Libraries: Users can share and save images directly from Firefly and leverage prompts from images they like to fine-tune. Share from Firefly enables users to share their work and help others understand how to create a specific image. Save to Library facilitates cross-app workflows, enabling users to save a Firefly file to Creative Cloud Libraries and then reopen it within other apps. This allows Firefly-generated outputs to be saved in a shared library for others to open and use.
New Firefly Vector Model
The new Firefly Vector Model brings together Adobes vector graphic and generative AI expertise to power the next generation of high-quality designs and illustrations. It is the world's first generative AI model for vector graphics and fir
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
New Adobe Firefly Image 2 Model significantly advances Firefly creative control and image quality, with continued focus on being safe for commercial use
