
UHD Yes... but no hurry Teniendo en cuenta los ciclos de amortizaci n de equipamiento a unos 15 a os y los planes de inversiones sobre la mesa, ser amos muy optimistas si pens ramos en una generalizaci n inmediata de la UHD , ha asegurado en la 4K-UHD Summit Josh Stinerhour, analista de la consultora Devoncroft.
Josh Stinerhour, analista de la consultora Devoncroft, ha sido el encargado en la 4 K-UHD Summit de Sevilla de tomar el pulso al momento actual que vive la Ultra Alta Definici n al tiempo que echaba la vista el futuro echando en cierto modo un jarro de agua fr a a quienes pudieran pensar que esta migraci n ser inmediata.
Stinerhour ha iniciado su intervenci n analizando el mercado del broadcast a nivel mundial que mueve m s de 24.000 millones de d lares. Esta cifra hay que tenerla en cuenta ya que no pagamos por innovaci n sino hay retorno de la inversi n. Como en ocasiones anteriores, esta migraci n la pagar n los consumidores, anunciantes, las Administraciones y compa as de media , ha comentado.
En esta l nea ha llamado la atenci n sobre la asimetr as que se dan entre clientes y fabricantes en esta industria poniendo de manifiesto el caso de Tv Globo (Brasil) con una facturaci n anual por encima de los 3.000 millones de d lares frente a los apenas 30 millones que factura, por ejemplo, uno de sus proveedores como es Ateme.
El analista de Devoncroft ha destacado, por otro lado, el papel determinante que jugar n los gobiernos para impulsar el 4K. Un ejemplo de ello, es la fuerte apuesta que est n haciendo Corea del y Jap n para poner en marcha Ultra Alta Definici n ligado en ambos casos a dos eventos de primer nivel como son los Juegos Ol mpicos de Invierno de Pyeongchang 2018 y los Juegos de Verano en Tokio 2020 (en este caso, con una fuerte apuesta de la NHK por 8K Super Hi Vision).
En cuanto a la adopci n de la UHD en la cadena de producci n, seg n los datos que maneja Devoncroft el 40% de las nuevas infraestructuras de postproducci n se dise an ya ntegramente para trabajos en UHD mientras que los broadcasters invertir n masivamente en 4K a medio plazo, pero no a n hoy .
Teniendo en cuenta los ciclos de amortizaci n de equipamiento a unos 15 a os y los planes de inversiones sobre la mesa, ser amos muy optimistas si pens ramos en una generalizaci n inmediata de la UHD .
A n as la consultora tiene claro que el 4K es la tercera preocupaci n entre broadcasters y operadores en un plazo a 2-3 a os tras la distribuci n de contenidos multiplataforma y el desarrollo de las redes IP.
Josh Stinerhour ha conclu do su ponencia asegurando que es imprescindible avanzar en una clara estandarizac n que disminuya el riego en la inversi n .
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